Six competencies wan ifra study tour
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Six competencies wan ifra study tour
- 2. Agenda: About the Media Management Center Readership Institute Graduate education Executive education Recent research from the Center Running While the Earth Shakes Six Competencies Teen Internet Study
- 12. Technology Trend One device performing all functions from telephone, to TV to Internet access Rather than one screen serving many purposes, our interviews confirmed the continued existence of discreet screens Device Convergence
- 13. Six Competencies of the Next Generation News Organization Complete Storyteller Entrepreneur Data Miner Marketer Platform Strategist Community Builder
- 14. Competency #1: The Platform Strategist How can I move eyeballs from one platform to another? -Kenneth A. Bronfin, President, Hearst Interactive Media “ ”
- 17. ◄ 30-inch screen
- 18. ◄ 13-inch screen
- 19. 3-inch ► screen
- 22. Content when the consumer wants it
- 23. The Platform Strategist Content on new platforms
- 24. Six Competencies of the Next Generation News Organization Complete Storyteller Entrepreneur Data Miner Marketer Platform Strategist Community Builder
- 25. Competency #2: The Marketer A lot of media executives are trying to figure out how to keep up with technology. In order to answer those questions, you have to first ask these questions: What is your identity? What is your brand? – Amy Vickers, Director, Global Enterprise Solutions, Avenue A l Razorfish ” “
- 28. How do we get their attention?
- 29. Strong Brand Position FAMILY FUN BREAKING NEWS SPORTS SEARCH CELEBRITY NEWS POLITICS The Marketer KNOWS ATLANTA BEST
- 30. The Marketer
- 31. Using new tools to find audiences The Marketer http://www.chicagotribune.com/about/chi-community,0,7900944.htmlstory
- 32. Six Competencies of the Next Generation News Organization Complete Storyteller Entrepreneur Data Miner Marketer Platform Strategist Community Builder
- 36. and The Community Builder
- 37. Sports communities are growing The Community Builder
- 38. Sports communities are growing The Community Builder
- 39. Micro-segmentation ” “ Interests are micro-segmented; people have very specific interests and they’re looking to connect with content and other people who share those very specific micro-segmented interests. -Ben Elowitz, Chief Executive Officer, Wetpaint.com, Inc. The Community Builder Sports Fan Football Fan Boston College Mathias Kiwanuka
- 40. Personal interests drive content communities The Community Builder http://newsmixer.us/
- 41. Personal interests drive content communities The Community Builder
- 42. Personal interests drive content communities
- 43. Web 2.0 enables content creators The Community Builder
- 44. Six Competencies of the Next Generation News Organization Complete Storyteller Entrepreneur Data Miner Marketer Platform Strategist Community Builder
- 46. Rapid increase in quality of information available Technology will participate with users in learning from their expressed choices and activities Richer information of individuals and groups Technology Impact The Data Miner
- 48. Why not have a simple, searchable, filterable, library of content connected with the player to very quickly find what you want, either directly on your computer or on your mobile device? -- Cameron Brain, President and CEO, Open Box Technologies “ ” The Data Miner
- 52. Hal Varian: “What’s ubiquitous and cheap? Data. What is scarce? The analytic ability to utilize the data.”
- 53. Data are becoming the new raw material of business: an economic input almost on a par with capital and labour.
- 54. “ The data-centred economy is just nascent. “You can see the outlines of it, but the technical, infrastructural and even business-model implications are not well understood right now.”
- 55. … as analytical techniques become more widespread, business decisions will increasingly be made, or at least corroborated, on the basis of computer algorithms rather than individual hunches. This creates a need for managers who are comfortable with data, but statistics courses in business schools are not popular.
- 56. In recent years there have been big advances in displaying massive amounts of data to make them easily accessible. This is emerging as a vibrant and creative field melding the skills of computer science, statistics, artistic design and storytelling.
- 57. Now the information flows in an era of abundant data are changing the relationship between technology and the role of the state once again. Many of today’s rules look increasingly archaic. Privacy laws were not designed for networks. Rules for document retention presume paper records. And since all the information is interconnected, it needs global rules.
- 58. The Data Miner
- 59. Six Competencies of the Next Generation News Organization Complete Storyteller Entrepreneur Data Miner Marketer Platform Strategist Community Builder
- 60. The one thing you can’t deny is we are in an increasingly visual society. -David Hobby, photojournalist, The Baltimore Sun and author of the blog Strobist Competency #5: The Complete Storyteller ” “
- 61. Visual content will be shared seamlessly, quickly and effortlessly There will be ever-increasing outlets for visual journalism and storytelling Technology Impact Digital technologies give a much broader palette and set of tools to use in storytelling The Complete Storyteller
- 65. Slideshow Format Source: www.nationalgeographic.com The Complete Storyteller
- 66. … versus The Big Picture The Complete Storyteller
- 67. The Complete Storyteller http://lojoconnect.com/
- 76. Six Competencies of the Next Generation News Organization Complete Storyteller Entrepreneur Data Miner Marketer Platform Strategist Community Builder
- 79. The Entrepreneur
- 81. Ezra Klein The Entrepreneur
- 82. Andrew Sullivan The Entrepreneur
- 84. Six Competencies of the Next Generation News Organization Complete Storyteller Entrepreneur Data Miner Marketer Platform Strategist Community Builder
- 85. Thank You
Notes de l'éditeur
- I had a colleague ask me about cloud computing the other day. She said The minute I feel I’m getting my arms around some new thing, the technology changes. I feel like I’m always playing catch up.” Tech joke
- How can news organizations connect people around shared interests? COMMUNITY ONLINE BECOMES SO VITALLY IMPORTANT. THAT’S REALLY THE NEW CHALLENGE. HOW TO REVITALIZE THAT FUNCTION.
- News companies need to figure out ways to monitize what they have in different ways. Google is such a big player in advertising. Six large cable companies are fighting back by joining forces in an advertising program called Canoe Ventures. Working together, the companies plan to build a national service that will sell targeted advertising.It will provide customized information based on zip codes and personal information. Experiiments like this are going to be popping up all oveer.
- I had a colleague ask me about cloud computing the other day. She said The minute I feel I’m getting my arms around some new thing, the technology changes. I feel like I’m always playing catch up.” Tech joke
- IDEA FOR THIS RESEARCH PROJECT GREW OUT OF RESEARCH FOR MMC LAST YEAR ON INNOVATION AND THE MEDIA. FOUND TECHNOLOGY WAS UPENDING EVERYTHING.AMONG THE PEOPLE I TALKED TO, THERE WAS A SENSE THAT TECHNOLOGICAL CHANGES ARE SO BIG THAT IT IS IMPOSSIBLE TO KEEP PACE. The business model is changing. And it may never be the same. Today we find The New York Times for free on the iPhone. People worldwide are learning about the revolution in Iran via Twitter. Facebook is a news source for younger people and, increasingly, older people.
- YOU’VE ALL HEARD PEOPLE TALK FOR YEARS ABOUT THE IDEA THAT WE’LL ALL HAVE ONE SCREEN IN THE KITCHEN THAT CAN DO EVERYTHING FROM EMAIL TO PLACING CARRY OUT ORDERS. BUT WHAT WE FOUND IS SOMETHING DIFFERENT: NOW PEOPLE EXPECT THERE WILL CONTINUE TO BE LOTS OF DIFFERENT KINDS OF SCREENS FOR DIFFERENT PURPOSES. NOT ONE SCREEN FOR EVERYTHING
- The six competencies are skills that need to be strengthened or acquired by the news agency. They suggest new emphases for existing staff or capabilities that must be gained through an influx of new talent. Together, these competencies represent a basket of capabilities that will prove the difference between winners and losers in the next generation market for news and information.
- How will consumers access the Internet and how will those behavioral patterns affect the consumption of news? DIFFERENT SCREENS HAVE DIFFERENT FUNCTIONS
- WHAT KINDS OF PLATFORMS AND PARTNERSH8IPS ARE GOING TO WORK FOR YOU?
- You have heard of the three-screen life-style. Increasingly consumers are using multiple screens for news and entertainment. While the technology world is pushing DEVICE CONVERGENCE, our research shows that consumers are choosing INFORMATION DIVERGENCE. Rather than one screen serving many purposes, our research confirmed the continued existence of discreet screens for specific experiences.
- You have heard of the three-screen life-style. Increasingly consumers are using multiple screens for news and entertainment. While the technology world is pushing DEVICE CONVERGENCE, our research shows that consumers are choosing INFORMATION DIVERGENCE. Rather than one screen serving many purposes, our research confirmed the continued existence of discreet screens for specific experiences.
- You have heard of the three-screen life-style. Increasingly consumers are using multiple screens for news and entertainment. While the technology world is pushing DEVICE CONVERGENCE, our research shows that consumers are choosing INFORMATION DIVERGENCE. Rather than one screen serving many purposes, our research confirmed the continued existence of discreet screens for specific experiences.
- You have heard of the three-screen life-style. Increasingly consumers are using multiple screens for news and entertainment. While the technology world is pushing DEVICE CONVERGENCE, our research shows that consumers are choosing INFORMATION DIVERGENCE. Rather than one screen serving many purposes, our research confirmed the continued existence of discreet screens for specific experiences.
- Executives at both Hearst and Meredith said they are now not looking just for editors or publishers --- they’re looking for people who have the ability to see all the different ways that a magazine’s offerings can be spun out to maximum use on different platforms --- they want to take their brands and max imize them. So look at the Economist. It’s a popular magazine but it’s on lots of other screens too: It has web, print, video, mobile and audio editions, Twitter, video library, internet tv site in the works
- Just take a look at kindle. This is a partnership you can’t afford not to be involved in. Many newspapers, like the houston chronicle, are testing it out now.
- Just take a look at kindle. This is a partnership you can’t afford not to be involved in. Many newspapers, like the houston chronicle, are testing it out now.
- Hearst has made a strategic investment with E-ink, an electronic-ink-display technology which combines a paper-like reading experience with the ability to access information. HEARST EXPERIMENT. OUT BY MID 2009. ALLOWS CUSTOMIZE INFO WHERE WHEN HOW YOU WANT NEWS.
- Find ways to creatively sell products and services and support the development of a brand.. How can you draw the gold fish? Marketers are on the bottom of the career food chain.. Used car sales man..Fall in love w/ your inner marketer.. GREEN FISH KNOWS HOW TO MARKET SERVICES.
- What does the news organization stand for in the marketplace of information and not just news alone? Let me tell you why brand is becoming more and more important MUST THINK LIKE A BRAND.
- G “ A lot of media executives are trying to figure out how to keep up with technology. In order to answer those questions, you have to first ask these questions: What is your identity? What is your brand?” – Amy Vickers, Director, Global Enterprise Solutions, Avenue A l Razorfish lut and overabundance of news choices..Way too much supply for the demand.. ESPECIALLY WITH DEMOCRATIZATION OF INFO; NEED TO DIFFERENTIATE YOURSELF WITH YOUR BRAND.
- WHAT DOES MY BRAND STAND FOR? WHAT DO PEOPLE EXPECT FROM IT?
- Public television stations in the U.S. have joined forces to enhance viewer experience with a Web service, CreateTV. The online channel has successfully carried its brand of do-it-yourself programming from television to the Internet by offering round –the-clock broadcast of favorite public television lifestyle programs. LOVE PUBLIC TV. CREATED BRAND. ALLOWED TUCK IN PERSONALITITIES. RICK STEVES DOESN’T HAVE TO DO HIS OWN. TUCKS IT IN HERE. WHAT ARE YOUR CONTENT ASSETS?
- WHAT DOES MY BRAND STAND FOR? WHAT DO PEOPLE EXPECT FROM IT?
- Taking the long standing tradition of journalism and pressing forward.. A TRADITIONAL FUNCTION: COMMUNITY BUILDING.
- How can news organizations connect people around shared interests? COMMUNITY ONLINE BECOMES SO VITALLY IMPORTANT. THAT’S REALLY THE NEW CHALLENGE. HOW TO REVITALIZE THAT FUNCTION.
- Our interviews revealed a related trend called micro-segmentation – the ability to target smaller and smaller markets of like-minded consumers.
- Qik allows anyone to become a videographer with high quality video recording and transmission from their mobile phone. Likewise, a service called Qik combines CLOUD COMPUTING WITH LOW COST DATA STORAGE to enable YOU TO BE A VIDEOGRAPHER WITH your CELLPHONE. You CAN STREAM VIDEO TO the NET AND TO OTHER CELLS.
- Qik/BBC example VIDEOGRAPHY TECHNOLOGY. SHOOT VIDEO FROM CELLPHONE. BBC INTERVIEW FOR TECHNOLOGY SHOW. REPORTER FILMING WITH CAMERA. SIMULTANEOUSLY GETTING QUESSTIONS FROM VIEWERS AND ASKING THEM IN REAL TIME.
- PEOPLE HAVE SPECIAL INTERESTS AND ARE LOOKING TO CONNECT WITH PEOPLE WHO SHARE THEM. NEWS ORGANIZATIONS CAN DO THIS.
- PEOPLE HAVE SPECIAL INTERESTS AND ARE LOOKING TO CONNECT WITH PEOPLE WHO SHARE THEM. NEWS ORGANIZATIONS CAN DO THIS.
- PEOPLE HAVE SPECIAL INTERESTS AND ARE LOOKING TO CONNECT WITH PEOPLE WHO SHARE THEM. NEWS ORGANIZATIONS CAN DO THIS.
- PEOPLE HAVE SPECIAL INTERESTS AND ARE LOOKING TO CONNECT WITH PEOPLE WHO SHARE THEM. NEWS ORGANIZATIONS CAN DO THIS. http://newsmixer.us/
- PEOPLE HAVE SPECIAL INTERESTS AND ARE LOOKING TO CONNECT WITH PEOPLE WHO SHARE THEM. NEWS ORGANIZATIONS CAN DO THIS. http://www.parents.com/
- http://chocolateandzucchini.com/
- PEOPLE HAVE SPECIAL INTERESTS AND ARE LOOKING TO CONNECT WITH PEOPLE WHO SHARE THEM. NEWS ORGANIZATIONS CAN DO THIS.
- An ethnographer is a student of human behavior and seeks to determine what is most meaningful to them.
- How can the news organization become a student of human behavior and use technology to determine what is most meaningful to audiences? Semantic technology…web 3.0 THIS DATA MINING CAPABILITY PLAYS TWO WAYS --- HOW DO YOU USE THE SEMANTIC WEB AND OTHER ADVANCEMENTS TO TARGET CONTENT AND ADVERTISING MORE EFFECTIVELY? TO ENABLE PEOPLE TO PERSONALIZE THEIR INFORMATION? AND HOW DO YOU USE THEM TO ENABLE YOUR ORGANIZATION TO MINE THE RICH CONTENT YOU ALREADY HAVE BUT OFTEN CAN’T ACCESS?
- Semantics are here. THE NEXT GENERATION NEWS ORGANIZATION CAN FIND, STORE AND ACCESS DATA MUCH MORE EASILY AND QUICKLY THAN IN THE PAST.
- OPEN BOX TECHNOLOGIES GIVES YOU THE ABILITY TO CREATE A LIBRARY OF HIGH RESOLUTION VIDEO THAT YOU CAN EASIILY REPURPOSE FOR DIFFERENT SCREENS --- WITHOUT HAVING TO INVEST IN VAST DATA SERVERS. OPEN BOX’S SesameVault is a Web-based video storage management and distribution service that essentially functions as the backend for anyone else’s Web service or application or Client-Side Application
- Examples: · The Cincinnati Enquirer just launched The Data Center, allowing readers to search thousands of databases based on lifestyle and content information linked through home addresses. For example, readers can search records of all kinds of crime in their neighborhoods, review trends and compare statistics throughout the metro area. A cross-departmental team has developed six categories by priority to build revenue: · Advertising in targeted spots along side content published online (banner ads) · Directory Listings, in which records run online and can be up sold. · Direct Mail for advertisers, blended with other forms of distribution. · Direct Mail to promote specific products. · Professional services, such as analysis and interpretation of data. · Licensing of data to third parties. Also at The Cincinnati Enquirer , active calendar listings have gone from 12,000 in October to 25,636 today with aggressive outbound acquisition. The calendar/directories team is producing content producing an estimated $600,000 to $750,000 in print-online revenue. The potential of synergies between the data and calendar teams is also strong in bar and dining guide projects. An upcoming annual bar guide to be published May 9th, for example, is expected to produce $50,000 in local revenue, double the typical week of $20,000 to $5,000, according to CiN sales manager Jamie Dickey.
- The News Journal in Wilmington created a statewide database that allows readers to search by address for most recent sales price, property assessment and names of owners at each address. It's been Wilmington’s most successful database to date, with about 192,984 page views in the first 3 weeks of launch. (The growing number of databases aimed at all things Delaware are now driving about 300,000 page views per month.) As the initiative grows, the classified ad manager is exploring linking the database to monthly MLS listings. Online, two banner positions are planned, giving two advertisers prominence on both the search entry page and the search results page. Total annual revenue potential is $16,800; full launch is planned this month.
- The Wall Street Journal has launched Business SmartKit, a training tool for management professionals. THIS IS A FASCINATING EXPERIMENT IN HOW TO REPURPOSE CONTENT AND GENERATE REVEUE. THEY HAVE SEGMENTED THEIR AUDIENCE AND THEY SELL LEADERSHIP TRAINING TOOLS FOR MIDDLE AND SENIOR MANAGEMENT. THE PACKAGE INCLUDES WEEKLY SUMMARIES OF IMPORTANT ARTICLES AND A REPORT EVERY QUARTER BY A PROFESSOR, PLUS WEBINARS. THEY CHARGE $300 A YEAR.
- Authority on the subject
- How can news organizations compete in an increasingly visual society? THERE’S MORE TO IT THAN JUST DIGITAL STORY TELLING. COMMUNICATION IS GOING TO BECOME MORE AND MORE VISUALLY ENGAGING AND RICH – WITH 3D GRAPHICS, VIDEO ON DEMAND AND RICH MEDIA. THAT’S WHAT PEOPLE WILL DEMAND.
- D“We get more news in a visual form than in print form on a daily basis, whether we realize it or not,” he says. david Hobby WE HEARD A LOT ABOUT THIS FROM MIT; THERE’S A NEED FOR A BROADER PALAATE TO USE IN STORYTELLING.
- Visual communication is the communication of ideas through the visual display of information. Practical application of information visualization in computer programs involves selecting, transforming and representing abstract data in a form that facilitates human interaction for exploration and understanding.
- An example of a news organization that actively integrates digital storytelling is Time Magazine. Time’s Web site, in partnership with CNN, has a variety of interesting ways it displays information.
- “ The storytelling element looks specifically at the quality of message. And if the storytelling is compelling enough and is compatible enough for your audience, then that will cut through. That’s really important,” explains University of Washington’s Hosein. Hosein, Hanson. Telephone Interview. 18 June 2008.
- National Geographic Adventure’s, “The Road to Morocco” by Steve Casimiro CNN ON ELECTION NIGHT EXPERIMENTED WITH LOTS OF NEW TECHNOLOGIES, FROM HOLOGRAMS TO 3D VISUALS. VISUAL GRAPHICS – LIKE THIS NATIONAL GEOGRAPHIC SLIDE SHOW – HAVE THE ABILITY TO REALLY ENGAGE AN AUDIENCE.
- http://www.boston.com/bigpicture/2010/03/vancouver_2010_part_2_of_2.html http://www.boston.com/bigpicture/2009/11/national_geographics_internati.html#photo2
- TAKE A LOOK AT STORYBLENDER. IT’S A STARTUP THAT is an online collaborative video production platform where people can work together to “blend” their content into a new multimedia show. StoryBlender’s online editing tool lets users create videos by combining images, sound, text, and video clips. THIS COULD BE A REAL OPPOURTNITY FOR NEWS ORGANIZATIONS TO ADD HISTORY, CONTEXT, DEPTH AND INTERACTIVITY. YOU UPLOAD, BLEND AND SHARE.
- The iPhone isn't calling their locative functions "GPS". Instead, it's termed "location aware apps". That's because it combines more than just the GPS chip to make it work. Also, location functionality is just coming on in cell phones in the US, so the API may be hybrids of A-GPS and other things, like cellular triangulation. A new multimedia service that offers access to local and national news from trusted sources for wireless users, wherever they are and whenever they need it. Designed specifically for market-leading smartphones, the Network provides a rich media gateway to local news content, supplemented by AP’s text, photos and video. Local news will be branded and supplied by members participating in the Digital Cooperative.
- TAKE A LOOK AT STORYBLENDER. IT’S A STARTUP THAT is an online collaborative video production platform where people can work together to “blend” their content into a new multimedia show. StoryBlender’s online editing tool lets users create videos by combining images, sound, text, and video clips. THIS COULD BE A REAL OPPOURTNITY FOR NEWS ORGANIZATIONS TO ADD HISTORY, CONTEXT, DEPTH AND INTERACTIVITY. YOU UPLOAD, BLEND AND SHARE.
- TAKE A LOOK AT STORYBLENDER. IT’S A STARTUP THAT is an online collaborative video production platform where people can work together to “blend” their content into a new multimedia show. StoryBlender’s online editing tool lets users create videos by combining images, sound, text, and video clips. THIS COULD BE A REAL OPPOURTNITY FOR NEWS ORGANIZATIONS TO ADD HISTORY, CONTEXT, DEPTH AND INTERACTIVITY. YOU UPLOAD, BLEND AND SHARE.
- TAKE A LOOK AT STORYBLENDER. IT’S A STARTUP THAT is an online collaborative video production platform where people can work together to “blend” their content into a new multimedia show. StoryBlender’s online editing tool lets users create videos by combining images, sound, text, and video clips. THIS COULD BE A REAL OPPOURTNITY FOR NEWS ORGANIZATIONS TO ADD HISTORY, CONTEXT, DEPTH AND INTERACTIVITY. YOU UPLOAD, BLEND AND SHARE.
- TAKE A LOOK AT STORYBLENDER. IT’S A STARTUP THAT is an online collaborative video production platform where people can work together to “blend” their content into a new multimedia show. StoryBlender’s online editing tool lets users create videos by combining images, sound, text, and video clips. THIS COULD BE A REAL OPPOURTNITY FOR NEWS ORGANIZATIONS TO ADD HISTORY, CONTEXT, DEPTH AND INTERACTIVITY. YOU UPLOAD, BLEND AND SHARE.
- TAKE A LOOK AT STORYBLENDER. IT’S A STARTUP THAT is an online collaborative video production platform where people can work together to “blend” their content into a new multimedia show. StoryBlender’s online editing tool lets users create videos by combining images, sound, text, and video clips. THIS COULD BE A REAL OPPOURTNITY FOR NEWS ORGANIZATIONS TO ADD HISTORY, CONTEXT, DEPTH AND INTERACTIVITY. YOU UPLOAD, BLEND AND SHARE.
- What assets can news organizations leverage and what new services and business models can they provide? News organizations have to switch from being news utilities to being entrepreneurial and selling information in fresh and new ways. It’s a rocky shift but one that’s becoming increasingly important5. People need to have new skills – like being both a journalist and an mba.
- Experimenting with new advertising models will develop rapidly, especially as 3G mobile penetration expands. Keeping pace with innovations will be critical to success in this cross-platform play.
- And you all probably know Adrian Holovati; he’s involved in a microsegmentation project now called everyblock. It’s a Web site that collects all of the news and civic goings-on indexed by geographic location, then organizes it all in one place. It scrapes the news for what’s important for every single block.
- News companies need to figure out ways to monitize what they have in different ways. Google is such a big player in advertising. Six large cable companies are fighting back by joining forces in an advertising program called Canoe Ventures. Working together, the companies plan to build a national service that will sell targeted advertising.It will provide customized information based on zip codes and personal information. Experiiments like this are going to be popping up all oveer.
- News companies need to figure out ways to monitize what they have in different ways. Google is such a big player in advertising. Six large cable companies are fighting back by joining forces in an advertising program called Canoe Ventures. Working together, the companies plan to build a national service that will sell targeted advertising.It will provide customized information based on zip codes and personal information. Experiiments like this are going to be popping up all oveer.
- News companies need to figure out ways to monitize what they have in different ways. Google is such a big player in advertising. Six large cable companies are fighting back by joining forces in an advertising program called Canoe Ventures. Working together, the companies plan to build a national service that will sell targeted advertising.It will provide customized information based on zip codes and personal information. Experiiments like this are going to be popping up all oveer.
- News companies need to figure out ways to monitize what they have in different ways. Google is such a big player in advertising. Six large cable companies are fighting back by joining forces in an advertising program called Canoe Ventures. Working together, the companies plan to build a national service that will sell targeted advertising.It will provide customized information based on zip codes and personal information. Experiiments like this are going to be popping up all oveer.
- We talk about the sixth competencies --- but there’s really a seventh, that’s even more important than the six
- So one final note. All of these technology trends can work for you or against you. It’s a competitive environment; if you don’t get on top of them and use them to your advantage, someone else will. That’s why developing these six competencies is so important.