1) The document discusses designing websites for social sharing and discusses how the web has become more social with the rise of broadband access and online games. 2) It covers different types of social sharing like social networks that connect individuals, object-centered networks where people share content, and social news sites where people rate content. 3) The document provides tips for designing websites and applications to encourage social sharing by focusing on how objects can invite connection, play, and reaching out to others.

1. Designing for Social Sharing Rashmi Sinha www.uzanto.com www.rashmisinha.com

2. browsing alone

3. Designing for Social Sharing Rashmi Sinha www.uzanto.com www.rashmisinha.com

4. browsing alone

5. Part I: Why NOW?

6. The web has become a social sphere

8. From Pew Internet Research, for US only

9. Just for fun! 34% men , 26% women 37% of 18-29 yrs old , and 20% of 65 and over go online, on any given day, just for fun… From Pew Internet Research, for US only

10. The web has become a social sphere Massively multiplayer online games

11. 6.5 million people

12. WOW is millions of people with diverse backgrounds collaborating, socializing, and learning while having fun. It represents the future of real-time collaborative teams in an always-on, diversity-intensive, real-time environment. WOW is a glimpse into our future. Joi Ito in Wired Magazine

13. 240,000 users

14. Wells Fargo StageCoach Island

15. American Apparel

18. The web has become a social sphere Massively multiplayer online games Rich interfaces enable richer interactions

19. Part II

20. Part II: What is social sharing?

22. Hi I found you while I was searching my network at LinkedIn. Let's connect directly, so we can help each other with referrals. If we connect, both of our networks will grow. To add me as your connection, just follow the link below.

24. Part I: Why NOW?

25. The web has become a social sphere

27. From Pew Internet Research, for US only

28. Just for fun! 34% men , 26% women 37% of 18-29 yrs old , and 20% of 65 and over go online, on any given day, just for fun… From Pew Internet Research, for US only

29. The web has become a social sphere Massively multiplayer online games

30. 6.5 million people

35. PENN STATE

36. University Park Airport • Seven Minute Drive to Campus

37. University Park Airport • Two Taxi Services • Airport Shuttle Service

39. Penn State Campus Established as an agricultural college in 1855, The Pennsylvania State University is one of the original Land Grant Universities signed into law by Abraham Lincoln in 1862.

40. Penn State Campus

41. Main Presentation Sites Housing Sites Banquet & Social Venues Penn State Campus

42. Main Presentation Sites: < 4 Thomas Aud’s (726, 242, 171, 94) Wartik (70) > Osmond (341, 152) > HUB > 2 Aud’s (475, 385), Hall for Posters Life Sciences (182) v < White Gym (Exhibits ) < Chemistry (70) < Eisenhower Auditorium (2,500) Penn State Campus

43. Housing Sites < Eastview Terrace (800) < Nittany Suites (100 +) < Nittany Lion Inn 250 luxury rooms Penn State Campus

45. Walking Time

46. Eastview Terrace On-campus housing will primarily be in the newly built Eastview Terrace, a landscaped cluster of houses made up of 12-15 private rooms. Each of the 808 air-conditioned single rooms have a private bathroom and a refrigerator/microwave. Houses share a study/social space and laundry facilities.

49. Nittany Apartments & Suites More housing is available in nearby Nittany Apartments: Shared rooms in 2 & 4 bedroom suites with shared bath. Air conditioned. Space for 100 +

51. Main Presentation Sites: < Eisenhower Auditorium (2,500) Penn State Campus

52. Eisenhower Auditorium Our main symposia will be held in Eisenhower Auditorium which seats up to 2,500. Concurrent sessions will all be within a five minute walk, as well as poster sessions, exhibits and breaks. Registration will be held in the lobby.

53. Thomas Classroom Building 4 Auditoriums: • 171 • 242 • 94 • 726

54. New Life Science & Chemistry 2 Auditoriums: • 186 • 70

55. Wartik Lab 2 Auditoriums: • 173 • 151 Classroom • 70

56. Osmond Lab 2 Auditoriums: • 341 • 152

57. Hetzel Union Building 2 Auditoriums: • 475 • 385 • Posters in Alumni Hall

58. Penn State Campus Main Presentation Sites: < 4 Thomas Aud’s (726, 242, 171, 94) Wartik (70) > Osmond (341, 152) > HUB > 2 Aud’s (475, 385), Hall for Posters Life Sciences (182) v < White Gym (Exhibits ) < Chemistry (70) < Eisenhower Auditorium (2,500)

62. Hintz Alumni Center Evening Mixers: • 400 Indoors • 400 Patio Seating

63. Beaver Stadium Tuesday Night Banquet - Tailgate Party and Old Fashioned Ice Cream Party and Sock-Hop Nittany Club Sports Museum

65. Penn State has a full-service catering company on campus for breaks and meals. We also have our own bakery which supplies Java Co. Catering

67. Nittany Lion Inn The Nittany Lion Inn is a gracious, colonial style hotel right on-campus. A 15 minute walk to ASV sessions A National Trust historic hotel

68. A National Trust historic hotel • For Banquets & Council Meetings • 220 Sleeping Rooms Nittany Lion Inn

70. Courtyard Inn Nittany Lion Inn Days Inn Hampton Inn Hilton Garden Inn Ramada Inn Atherton Penn Stater 2 mi from campus >

71. Conference Center • 2 miles From Campus • 300 Luxury Rooms

72. Exhibits

73. Penn State Campus Main Presentation Sites: < Eisenhower Auditorium (2,500)

74. Downtown State College flanks the south side of campus, a five-minute walk from campus housing, and a 12 minute walk from Eisenhower Auditorium.

75. MEALS ON-CAMPUS Breakfast $ 5.75 Lunch $ 8.25 Dinner $10.00 Banquet $45.00 HOUSING ON-CAMPUS * Single Room in Eastview Terrace $57.00/night Double Room Nittany Suites $40.00/night * Includes Breakfast

76. Budget

80. WOW is millions of people with diverse backgrounds collaborating, socializing, and learning while having fun. It represents the future of real-time collaborative teams in an always-on, diversity-intensive, real-time environment. WOW is a glimpse into our future. Joi Ito in Wired Magazine

81. 240,000 users

82. Wells Fargo StageCoach Island

83. American Apparel

86. The web has become a social sphere Massively multiplayer online games Rich interfaces enable richer interactions

87. Part II

88. Part II: What is social sharing?

90. Hi I found you while I was searching my network at LinkedIn. Let's connect directly, so we can help each other with referrals. If we connect, both of our networks will grow. To add me as your connection, just follow the link below.

92. Object mediated social networks “… call for the rethinking of sociality along lines that include objects in the concept of social relations.” Katrin-Knorr Cetina

93. Coffee Dance performance Tomatoes

100. Part III: So you want to design for social sharing?

101. Forget the ipod!

102. Web 2.0 and Virtual Worlds Roo Reynolds Metaverse Evangelist [email_address]

103. Your innocent laughter was so pure

104. To my pain it was the cure

105. My heart fills with pain so much

106. To see all the lives of people that you have touched..

107. memories of you are so sweet …

109. A story of an African Safari An adventure experienced by three little boys. PART ONE

114. Which snake do you think it is? Me! It is me! I’m a puff adder. The book says I’m ‘large, thick bodied, sluggish, broad head is covered in small scales. Tail very short. Body scales rough. Body yellowish to light brown with numerous dark chevrons… active at dusk, Up to 30 young born in late summer. May give deep warning hiss. Bites readily. Venom causes swelling and pain, occasionally death. Found throughout Africa.’

116. Does Leon win? Is a snake an animal? No! I’m a banana, not a snake. (How can I get them to come closer so I can SHOW THEM my FANGS?) A snake is a reptile. Reptiles are members of the animal kingdom. So yes, Leon won – the snake IS an animal.

118. But what about the stick on the other side of the car? No, a stick is not an animal. A stick comes from a tree, so it is part of a plant. HOWEVER, a stick can be an insect. During their exploration of the camp the boys saw several stick insects. BUT THIS STICK? It is a very special thing. It is a message – a signal. There’s one animal in the African bush that likes breaking such leafy sticks off trees to carry around until they get bored, then they drop them. The boys soon found out what that animal is….

119. Compare two of the little boys to the elephant in SIZE Why is Taz holding his nose???

120. … .because he’s never ever smelled anything like an elephant before Elephant poo!

124. The boys decided to have a counting competition – each had to pick a species, and the one who counted the most members of that species on a day would be the winner. Guess who picked the impala to count?

125. Once there were so many buffaloes crossing the road that we just had to sit and wait. You don't argue with a herd of buffaloes!

126. Did we see lions? Not everyone sees lions. But Eric is usually lucky. So make sure you're close to Eric!

128. He had spotted an eagle: An African fish eagle

129. Then we approached a bridge. There was something sitting on the railing

130. One of the fishermen of the region. A heron.

131. The heron didn't like the noise from the car and left

132. Oupa stopped the car. He ALWAYS stops the car on a bridge. WHY?

133. Because there are almost always things to see... IN the river OR next to the river This time it was a saddle-bill stork

134. And ME – Baz saw me too, and pointed me out to the boys. He asked them what was the difference between a turtle and a tortoise and THEY DIDN’T KNOW! Imagine that!

135. And sausages growing on a sausage tree!

137. I’m sorry … for the bad times we had to share

140. So many people you have helped with just a smile

142. if only they keep going forever after

145. Web 2.0

147. Web 2.0 components / characteristics The Web as “ The Platform” Tools: RSS, AJAX, PHP, Ruby Services, not packaged software Architecture of participation Small pieces loosely joined, or “re-mixed” Harnessing collective intelligence Software that gets better as more people use it Standards: REST, XHTML Techniques: Mash-up, wiki, tagging, blogging Rich user experience Light-weight programming models

150. Web 2.0 is understood – so what’s next?

154. BBC – One Big Weekend concert with streaming audio and video

155. Major League Baseball event hosted in virtual stadium

156. Regina Spektor – marketed in-world by Warner Bros.

157. American Apparel virtual store

158. Reuters have a Second Life office, complete with embedded journalist

159. Why does IBM care?

160. Meetings

161. IBM Alumni event (http://greateribm.com)

162. IBM Innovation Jam results: Funding for ‘3D Internet’

163. IBM 12 island innovation complex

164. Circuit City

165. Sears

166. Wimbledon demo… Integrating real-world ‘Hawkeye’ ball tracking data with Second Life for Wimbledon demo July 2006

167. Australian Open Jan 2007

170. Give up control This is messy!

171. Some principles…

177. Why do people digg? “ commenting, digging, burying comments, typing descriptions, reading hundreds of articles and… … for a lot of nerds, using digg is just a casual free-time activity. Entertaining. Fun. Engaging.”

185. Wise Crowds: Decentralization “ A crowd of decentralized people working to solve a problem on their own without any central effort to guide them, come up with better solutions, rather than a top-down driven solution.” Suroweicki

188. 8. Most of all, allow for play

190. Questions? www.rashmisinha.com www.uzanto.com