An idea on how Facebook Connect for iPone and Android could be used for app discovery

1. Discover apps through friends with Facebook Connect
Gustaf Alstromer
gustaf@gmail.com

2. Today: iPhone App store & Android
Market is the primary discovery
channel for apps
(Over 100,000 apps. More than
3 billion apps downloaded)

3. Big Idea: Social graph as primary
discovery channel for new apps
Facebook Connect for iPhone/Android to
drive discovery of billions of app

4. App discovery using FB connect today
Newsfeed (web) iTunes
app store
New app
iPhone app
install

5. How it could work
Newsfeed iTunes
app store
New app
iPhone app
install
• Facebook Connect could become the integral part of every app if it can
drive real discovery/distribution

6. Social Graph App Discovery
Facebook
friends
This
data
already
exists
through
FB
Connect
Browse
apps
from
a
specific
friend
(opt
in/opt
out)
FB
Connect
can
measure
MAU
data
today

7. Social Graph App Discovery - Invites
• Today iPhone/Android invites are sent over SMS or
Email. With SMS that you have no idea if the receiver
has an iPhone. With email the recipient will be on
desktop and you don’t know what device they have.
• FB Connect could make an app invite highly relevant
and useful by:
• Store and map Facebook Uid with iPhone/Android
Device ID
• Based on this information only show friends that
could install the app in the friend selector and in the
FB Connect API
• Invites would only go to iPhone users and the
Facebook iPhone app = high conversion
• Clicking an invite leads directly to the app store

8. FB Connect Invite Flow
• Discovery through friends directly on the phone is a strong incentive for
developers to include FB Connect. Distribution is their primary problem
today. 100,000 apps. Short tail of distribution today