소셜 웹 트렌드 및 전망

1. 2009. 6.
SK Communications
2009

2. Table of Contents
1.
2.
3.

3. Opening
?
Qbox Del.icio.us
Digg
Lifepod
Twitter It’s Mega-Trend !!!
Facebook YouTube

4. 1.
?
Facebook MySpace
• 2007년 5월 오픈 플랫폼 ‘F8’ 런칭 • 2007년 11월 OpenSocial 진영 참여
• 2008년 12월 Facebook Connect 런칭 • 2008년 12월 MySpace Open P/F 발표
Google Yahoo!
• 2007년 11월 OpenSocial 발표 • 2008년 10월 Y!OS 발표
• 2008년 12월 Friend Connect 런칭

5. 1.
?
NAVER SK Communications
• 2008.12 스마트에디터 알파버전 공개 • 6월 24일 오픈정책 발표
• NATE Connect / App.Store
Paran
Y! Korea
Ahn Lab
DAUM Neowiz Internet
• OpenSocial 참여, 위젯뱅크 운영중 Nexon

6. 1.
?
“ Less Resource, More Performance “
Open Platform
• Google OpenSocial, Connect
•
• Network
• Contents Sourcing
• Google Blogger.com YouTube
• Brand Identity
Traffic Buying
• Google Dell, Apple, FireFox, Adobe

7. 1.
. Twitter
• Odeo.com
• Spin-off
• ,
•
(Facebook Google Apple: 5 )

8. 1.
Twitter ?
Twitter (API) 10

9. 1.
Twitter

10. 1.
TwitterSphere, TwitterEcosystem, TwitterBubble

11. 1.
Google , OpenSocial
• OpenSocial : API
• Open ID : ID
• OAuth. Friend Connect : NW

12. 1.
Behind OpenSocial
Google
Publisher Size
1) Beyond Search Query Targeting
2) Data, Data,, I’m still hungry. Preference Targeting
3) Partners
Publishers

13. 1.
, Facebook
MySpace 1
• 200,000
• 53,793
• $227,765,536. ( , Adonomics: Facebook Applicaion , 09.01)

14. 1.
Facebook
- 2006 9 , NewsFeed
- 2007 5 F8
-8 ,1 . Seasonality !

15. 1.
Facebook Connect, Next

16. 1.
Facebook + Amazon : FaceZon

17. 1.
Strategic View
Open Platform
(Social Platform) Needs
Info Scrap
Open APIs A Site B Site
News Feed
Open IDs Interaction
Needs
Base

18. 1.
Value Proposition Example
1
2 • 42/10
• 60/20
• 11/40
• 22/80
• 02/01
• 30/11
3
• 30/21

19. Table of Contents
1.
2.
3.

20. 2.
, Social? Socializing?
What is Socializing ?
Me First My People
My Interest
Me
My Thought
Mine
My Passion
Market

21. 2.
Segmenting
Social Media ,
YouTube, Wikis, Blogs, Del.icio.us, Digg
Social Network ,
MySpace, Facebook, LinkedIn, Miniblogs

22. 2.
VIP
1
<1% Rule>
9
Social Media
• 1% Contributer, 9% Commenters, 90% Consumers
YouTube, Wikis, Blogs, Del.icio.us, Digg
• 95% ( )
95
<Connector>
Social Network
• Viral MKT
•
MySpace, Facebook, LinkedIn, Microblogs

23. 2.
, Mini/Simple
Mini, Simple, Single

24. 2.
Twitter = Real-time Trends
Conversation Flow
-
-

25. 60/9002 ,weiveR SBH : ecnerefeR
90% 10%
Twitter
2.

26. 2.
, Mobile
Twitter “SMS”
•
•
• ,
/ SMS

27. 20/9002 ,SNT : ecnerefeR
2 2 2 2 2 2 2 2 2 2 2
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
8 8 8 7 7 7 6 6 6 5 5
0 0 0 0 0 0 0 0 0 9 5
음없 점 한편불
음없 점 한편불
음없 점 한편불
음없 점 한편불 9 5 1 9 5 1 9 5 1
1 0
3 타기
타기
타기
타기 03
T GL 06
13 인자디
인자디
인자디
인자디 FTK
TKS
09
24 스이페터인
스이페터인
스이페터인
스이페터인 WAP
37 량보정
량보정
량보정
량보정
67 도속
도속
도속
도속
89 금요
금요
금요
금요
? Bill Shock
Mobile Web
,
2.

28. 2.
•
•
• (Login based, Context aware)
: LBS

29. 8002, / 01.8002, : ecnerefeR
/
,
VT
0
1 1
3 3 2 1 1
3 3 1 1
3
4 4 01
7 6
8 9 10 01 8 8 9 9 9
11 13 12
14 15 02
18 61
03
04
05
06
07
08
80
85 09
19
95 001
04 03 02 01
> <Demo > <
) (
2.

30. 2.
( )
<Google Android 2008 Sample> ,diordnA aeroK 8002 : ecnerefeR

31. 2.
• INQ Mobile: Hutchison Whampoa
• INQ1 : , , , ,
• WMC 2009 Best Mobile Handset
<Feature Phone vs Smart Phone>

32. 2.
INQ1 Key feature
• ( , )
• Built In ( )
• ( )

33. Table of Contents
1.
2.
3.

34. 40/9002 ,retserroF : ecnerefeR
3.

35. 3.
: ? ?
: Reputation System
: ? ?( )
: ?? ??

36. 3.
=
(InformationOverload)
(Filter) .

37. 3.
1990s: Banner After 2000: Listing Recent: Social ads
Category Keyword Word of mouth
Segmentation One to one Trust
Recogn
Intention Arouse
ition

38. 3.
Family
Amazing Moms
BabyZone
CelebrityParents
DisneyFamily
FamilyFun
Funschool
iParenting
ParentZone
PregnancyToday
Zeeks
ClubPenguin
..
..
Kaboose ('09 6 1,840 )
, , , / , ,
and
( & “CRM”)

39. 20/9002 ,SNT : ecnerefeR
10
서해위 기하용이 5
로으 간공 는있 수 줄 여보 를나
19 서해위 기 하록기 을면 인적 활생 의나 10
33 서해 위 기하련 마 을 간공 미 취 사심관 내
/ 12
17 로 으단수 락 연 의과 들구친 들 람사 변주
/ 25
19
고려리 울어 이같 42
서여하 용이 이 들구친 들 람사 변주
/
?
2009~ 2005~ 2002~2004 2001 2000 1997~1999
,
3.

40. 3.
http://www.typaldos.com/word.documents/12principles/12principles.pdf

41. 3.
Network Effect..
Value
Critical Network
Mass Fatigue
# of Networks

42. 3.
Variation of BBS, weBlog : Simple is Trend
Conversation is King : Social is Key Feature
Social Web = Web 2.0 = Vortal
8002 E MI T kee P : te g da G f o tse B

43. 3.
Customer Centric
.
.. ~
?
^^
Google ?
~

44. Thank You!
http://happy2be.net/ori
http://ittrend.egloos.com
http://gustn009.mnlog.net