Food Trends in Germany: Craft Beer & Mircrobreweries, Urban Mobility, Hyperlocal Sourcing, Reinvention of Food.

2. THOUGHTS OF A FOODIE
FOOD TRENDS IN GERMANY

3. 1.CRAFT BEER & MICROBREWERIES
2.URBAN MOBILITY
3.HYPERLOCAL SOURCING
4.REINVENTION OF FOOD

4. CRAFT BEER &
MICROBREWERIES
5

5. CF. HTTPS://EN.WIKIPEDIA.ORG/WIKI/MICROBREWERY
“A microbrewery or craft brewery is a brewery that produces
a limited amount of beer. Exact definitions vary, but the terms
are typically applied to breweries that are much smaller than
large-scale corporate breweries and are independently
owned. Such breweries are generally characterized by their
emphasis on flavor and brewing technique.”
6

11. URBAN MOBILITY
12

12. CF. HTTPS://EN.WIKIPEDIA.ORG/WIKI/FOOD_TRUCK
“A food truck, mobile kitchen, mobile canteen, roach coach, or
catering truck is a mobile venue that transports and sells
food. Some, including ice cream trucks, sell frozen or
prepackaged food; others resemble restaurants on wheels.
Some may cater to specific meals, such as the breakfast
truck, lunch truck or lunch wagon, snack truck, kebab trailer
(UK), break truck or taco truck.”
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13. BEGINNING OF THE FOOD TRUCK (WAGONS)
Charles Goodnight invented the Chuck Wagon in 1866. Goodnight and his
partner, Oliver Loving made a Trail Drive of 2,000 longhorns from the Fort
Belknap area in northern Texas, to Denver Colorado.
Goodnight purchased a U.S. Government Wagon and had it completely rebuilt
according to his specifications. The distinguishing feature of the wagon was the
sloping box on the rear with hinged lid that lowered to become a cook’s table.
The box was fitted to the width of the Wagon and contained shelves and drawers
for holding food and utensils. “Chuck” was food to a cowboy. So the Wagon that
carried the food became the “Chuck Wagon“.
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15. DEL POPOLO
WWW.DELPOPOLOSF.COM

19. FOOD-TRUCKS IN GERMANY
WWW.FACEBOOK.COM/
FOODTRUCKSDEUTSCHLAND

20. THE BIG BALMY
WWW.THEBALMY.COM

21. NIKOLAJ DE LOUSANOFF & CLAUDIO PEKRUN (THE BIG BALMY)
„Wir lieben gute Lebensmittel. Deshalb ist es uns wichtig,
dass wir vor allem regionale Partner für unsere Produkte im
Boot haben. Wir unterstützen am liebsten die kleinen
Hersteller.“
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22. HYPERLOCAL SOURCING
23

23. GOOD EGGS
Good Eggs core mission is to grow and sustain local food systems worldwide by
connecting local farmers and foodmakers. Their online shop offers a wide variety
of local products with will be delivered to the doorstep in San Francisco, Los
Angeles, New Orleans and Brooklyn.
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24. REINVENTION OF FOOD
26

25. HAMPTON CREEK FOODS
WWW.HAMPTONCREEKFOODS.COM

26. HAMPTON CREEK FOODS
Hampton Creek is a food company headquartered in Northern California that
focuses on finding new ways of utilizing plants to replace eggs in a variety of
different products and a mission to bring healthier and more affordable food to
everyone, everywhere.
CEO/Founder Josh Tetrick has reported that Hampton Creek Foods is working
with six undisclosed Fortune 500 companies.
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27. CF. HTTP://WWW.BUSINESSWIRE.COM/NEWS/HOME/20130920005149/EN/HAMPTON-CREEK-NAMED-BILL-GATES-COMPANIES-SHAPING
Investors and innovators, including Bill Gates, Vinod Khosla,
and Peter Thiel, have provided investment capital and support
to make Hampton Creek’s vision a reality. Gates recognized
that “meeting the demand for food with animal products isn’t
sustainable.” He’s called Hampton Creek’s approach
“amazing” and identified them as one of three companies
shaping the future of food.
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28. SOYLENT
WWW.SOYLENT.NU

29. SOYLENT CORPORATION
Rob Rhinehart‘s is the founder of a product named “Soylent,” an attempt to
replace food entirely with a liquid shake that has all the protein, fat,
carbohydrates and micronutrients a human body needs.
He claims to have lived exclusively on the stuff for a month. Since then he has
started eating real food again, but still gets 92 percent of his meals from Soylent.
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30. CARBOHYDRATES
PROTEIN
FAT
NATRIUM
POTASSIUM
CHLORIDE
FIBER
CALCIUM
IRON
PHOSPHATE
200G, IN THE FORM OF OLIGOSACCHARIDE
MOSTLY MALTODEXTRIN
50G, „ESSENTIAL AMINO ACID“
65G, IN THE FORM OF OLIVE OIL
2,4G
3,5G
3,4G
5,0G
1,0G
18,0G
1,0G

31. IODINE
MAGNESIUM
ZINC
SELENIUM
COPPER
MANGANESE
CHROMIUM
MOLYBDENUM
VITAMIN A
VITAMIN B6
0,00015G
0,4G
0,015G
0,00007G
0,02G
0,02G
0,00012G
0,000075G
5000IU
0,002G

32. VITAMIN B12
VITAMIN C
VITAMIN D
VITAMIN E
VITAMIN K
THIAMIN
RIBOFLAVIN
NIACIN
FOLATE
BIOTIN
0,000006G
0,06G
400IU
30IU
0,00008G
0,0015G, VITAMIN B1
0,0017G
0,02G
0,0004G
0,0003G

33. PANTOTHENIC ACID
LYCOPENE
OMEGA-3 FATTY ACIDS
GINSENG
GINGKO
LUTEIN
ALPHA-CAROTENE
VANADIUM
0,01G, VITAMIN B5
0,0005G, ONE CAROTENOID
0,75G
0,00005G
0,0001G
0,0005G
0,00014G
0,0001G

35. CF. HTTP://TECHCRUNCH.COM/2013/10/21/SOYLENT/
Soylent closed $1.5M in seed funding from Lerer, Andreessen
Horowitz on October 2013. Rob Rhinehart and his team
already generated $1.5 million in pre-orders.
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36. WILLIAM GIBSON
“The Future is already here – it is just not evenly distributed.“
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37. MAIL@AXELQUACK.DE WWW.AXELQUACK.DE