Basic presentation of the Atos Consulting E-Business Maturity Model, the key organizational elements and growth stages. This model is used in the E-Business Benchmark 2008.
7. and we can safely say , that the world has changed considerably since 2001 …
8. just a few of the trends, which impact the e-business organization …
9. the social web The web is not just linking information The web is linking people trend 1 http://www.youtube.com/watch?v=6gmP4nk0EOE
10. shift of control prosumers : the consumer as supplier customers as source of information and inspiration customers as participant in product development (co-creation) customers as experts trend 2
11. convergence of media multi channel integration instant messaging location based services trend 3
12. decreasing time to market trend 4 online campaigning content management
13. full self service automation of customer contact trend 5
14. Apparently they are all working for the same customer … transparency trend 6
15. so , if the (online) world is changing dramatically …
16. how come the e-business maturity models did not change?
17. and what do all these changes mean for organizations??
18. in order to assess this the e-business maturity model 2.0 has been developed
27. five levels of e-business maturity are identified ...
28. based on the standard capability maturity model …
29. e-business unplanned e-business initiatives are ad hoc , unplanned and even chaotic . Few processes are defined , and success depends on individual effort essentially, the organization lacks the capability to meet commitments consistently level 1: initial
30. e-business aware basic e-business processes established necessary to repeat earlier successes the focus is on developing the capabilities of the organization, small central e-business group (usually part of marketing), e-business not yet part of planning process level 2: repeatable
31. e-business enabled central e-business strategy and planning process , towards a centralized model (IT and competences) best practices integrated into a common e-business process , deployed across the organization level 3: defined
32. e-business integrated level 4: managed enterprise orientation, e-business part of department plans and review cycle , p+l organized , departmental competence centers (ICT, marketing, etc.) detailed performance measures of the e-business process and applications collected , quantitatively understood and controlled
33. extended enterprise e-business focused on customers needs ( extended enterprise ), part of corporate strategy , towards decentralized e-business model continuous evaluation of e-business improvements enabled by quantitative feedback , piloting innovative ideas and technologies level 5: optimized
34. four key areas of the organization are covered …
41. For more information please contact: Gijsbert van der Sleen Principal Consultant m +31 (0)6 51 366 308 E: [email_address] B: http://maxx-online.nl L: http://www.linkedin.com/in/gvdsleen