Originally presented at ChinaJoy, this presentation describes lessons that PopCap has learned operating its top-10 game "Bejeweled Blitz" on Facebook.

1. Lessons from social gaming James Gwertzman Vice President, Asia/Pacific Twitter: “gwertz”

2. PopCap was late

3. Bejeweled Blitz First social product 6 weeks development Launched Jan 2009 Based on our most popular brand

4. First 30 days Monthly Active Unique users (MAU)

5. First 60 days Monthly Active Unique users (MAU)

6. First 140 days Monthly Active Unique users (MAU)

7. Top Facebook Games (today) Monthly Active Uniques (MAU)

9. Understanding viral growth Invite page conversion: 51% Invite page conversion: 49%

10. Continuous updating

11. Continuous updating

12. Continuous updating

13. Continuous updating

14. Continuous updating

15. Dealing with unstable platform

16. Designing a “social” game Social games emphasize relationships Lots of interaction with other users Interaction is integral to the gameplay Blitz started with just high-score posting Added more “social” features over time “team score” for prize competition Trash talking & showing off

17. Cheating Cheating against your friends is generally no fun and is self-policing… Not so cheating against the world… These players are playing a very different game

18. Cheating It’s very hard to protect against determined hackers… so design to minimize the impact

19. 3 Predictions

20. Social interaction w/ all games Xbox Live and Facebook Connect iPhone game and Facebook Connect

21. Social network billing VS

22. More deals in Chinese SNS space

23. Questions?