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20. Only you find out what their (whoever
THEY are) SPECIFIC triggers are based
on the situation.
21. If you're selling a car, for example, you
find out what specific things get their
juices flowing when they think about
their idea car.
22. If you're talking about a health club
membership, you talk about their ideal
health goals and how they'd like to
achieve them.
23. Then it's just a matter of taking their
specific triggers, and matching them
up with your product, if you can.
24. Now, if you FIRST find out what their
specific triggers are, THEN see that
they match your product pretty
closely, THEN use their unconscious,
pre-programmed triggers, they'll
literally fall in love with you and your
product.
25. If you can do this consistently in sales,
you can make a TON of money.