Gyan Research weekly newsletter on #ecommerce sector

1. © Gyan Research and Analytics Pvt. Ltd., 2015 1
Industry News
 Infibeam to provide free web stores to authors
Infibeam, the Ahmedabad-based ecommerce firm, will provide authors the platform to set up their own
branded web stores for free. The stores can be used to showcase book titles and interact with the
readers. The company will handle book selling, maintenance, logistics, social networks and branding of
the stores. Authors such as Radhakrishnan Pillai, Rashmi Bansal, Meghna Pant (Happy Birthday, One and a
Half Wife), Ashwin Sanghi (Chanakya's Chant), Amisha Sethi (It Doesn't Hurt to Be Nice) and Mohan
Prasad (Legacy) have already signed up with the company for the same.
 Indian ecommerce to hit USD 35 billion by 2019
According to a report by Nomura, the Indian ecommerce sector will grow significantly to reach USD 35
billion by 2019. The report highlighted that the focus should move towards roadmap to profitability and
areas which require significant progress. The progress may include less discounting, diversification of
categories, improved logistics and benign legislation such as Goods and Service Tax. According to
Technopak, the annual sales in Indian ecommerce stood at USD 7 billion in FY2015, and are expected to
reach USD 10 billion in FY2016.
 Shopo gets 1 million listings
Mobile app-based marketplace, Shopo, has achieved 1 million active product listings in just three months.
Shopo is a zero-commission mobile app launched by Snapdeal in July 2015. The rapid scale-up in listings,
significant increase in page views, app downloads and robust chat interactions on the platform are
endorsing the value which Shopo is creating for its buyers and sellers. The marketplace aims to create life
changing experiences for one million small scale businesses by 2017.
 Paytm partners with insurance companies to facilitate cashless payments
Paytm has partnered with over 15 insurance companies including Religare Health Insurance, HDFC Ergo
and ICICI Prudential to smoothen cashless payment of renewal premiums. The partnership is an
integration of the process which will allow the policyholders to use Paytm wallet for premium payment by
logging on to the app. The company targets a premium collection of INR 1,000 crore in this fiscal year.
Currently, there are around 10 million customers who carry out transactions on mobile wallets.
 Flipkart steps into offline selling stores
Flipkart intends to have an offline sales presence to reach out to that segment of the population which is
uncomfortable with the internet. The company calls it an assisted e-commerce model and the stores will
be confining its products only to phones, at present. Under this, customers will be able to touch and feel
the phone in the designated stores, and the shopkeeper can help the customers to place orders on the
Flipkart app. The customers can take the delivery at the store or at their homes. The company plans to
expand the programme and is in talks with 8-10 other offline mobile retail stores.
Ecommerce News
October 24, 2015 – October 30, 2015

2.  Flipkart sells USD 200 million worth of mobile phones in five days
Flipkart sold mobile phones worth over USD 200 million during the five-day “Big Billion Days” sale. The
company sold 250 mobile phones per minute, out of which 190 phones were 4G compliant. This was
because of the attractive pricing of 4G phones, most of which were available in the range of INR 7,500 -
15,000, and became even cheaper after discounts. Nearly 80 percent of the phones sold were below INR
10,000. Some of the top-selling 4G handsets during the sale were Lenovo K3 Note, Moto G3, Samsung
Galaxy J5 and J7, while most of the demand came from Maharashtra, Karnataka, Andhra Pradesh, Tamil
Nadu and Gujarat. Mobile phones comprised two-thirds of the total USD 300 million worth of products
purchased by consumers during the sale.
Investment News
 MobiKwik to raise USD 50 - 100 million
Mobikwik, the mobile wallet company, intends to raise USD 50 - 100 million (around INR 325 - 650 crore)
in the coming 3-6 months in order to fund its expansion across offline and online platforms. The company
intends to take the total worth of monthly transactions (monthly gross merchandise value) to reach INR
700 - 800 crore in the next 12 months. The company has so far risen about USD 30 million (INR 195 crore)
funding from American Express, Sequoia Capital, Tree Line Asia and Cisco Investments. MobiKwik has
partnered merchants like Big Bazaar, WHSmith India, Cafe Coffee Day and Store King in the offline space,
while in the online space, it has partnered firms like Uber, OYO Rooms, BookMyShow, Grofers, Big
Basket, eBay, ShopClues, Myntra, Jabong, Pepperfry and MakeMyTrip among others.
 Razorpay raises INR 58 crore
Razorpay, the online payment gateway, has raised USD 9 million (around INR 58 crore) in a round led by
Tiger Global and participated by Matrix Partners. The fund will help the company to further build its
products and expand to other segments of the payment industry. Razorpay had earlier raised USD 2.5
million from Y Combinator, Matrix Partners and 33 other angel investors.
 Roadrunnr raises INR 65 crore
Roadrunnr, the hyperlocal delivery startup, has raised USD 10 million (nearly INR 65 crore) from internal
investors, Nexus Ventures and Sequoia Capital. The investment comes when the company is onto
discussions with several strategic investors for the next round of funding, which might be up to USD 40
million. The fund will be used to meet some internal targets related to number of orders and efficiencies.
Earlier this month, the company received funds of USD 1-2 million from DST Global’s founder.
© Gyan Research and Analytics Pvt. Ltd., 2015 2
Ecommerce News
October 24, 2015 – October 30, 2015

3. © Gyan Research and Analytics Pvt. Ltd., 2015 3
Weekly Snapshot
Ecommerce News
October 24, 2015 – October 30, 2015
Ecommerce Share of Total Retail Sales in India
Year Percentage of Ecommerce Sales
2013 0.60
2014 0.70
2015F 0.90
2016F 1.10
2017F 1.30
2018F 1.40
Source: www.statista.com

4. © Gyan Research and Analytics Pvt. Ltd., 2015 4
Ecommerce News, October 24, 2015 – October 30, 2015
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