4. Methodology
The
Mobile
Personas
study
was
conducted
as
part
of
BrandSpark`s
Canadian
Shopper
Study
(an
online
study
of
over
95,000
Canadians
aged
18+),
capturing
the
voice
of
Canadian
consumers
by
examining
aCtudes
and
behaviours
with
regards
to
shopping,
media
consumpDon,
lifestyle
and
product
consumpDon.
SAMPLE
SIZE
5,208
Mobile
Personas
–
owners
of
a
smartphone
or
tablet.
DATA
COLLECTION
The
survey
was
fielded
in
October
/November
of
2013.
6. 5.7 Million Consumers
70% are mobile
(4.0 MM Moms)
5.4 Million Consumers
83% are mobile
(4.5 MM Millenials)
7 Million Consumers
72% are mobile
(5.0 MM Men)
37. 5
Things
You
Need
To
Know
1. Segment
by
audience
and
by
device
2. Leverage
mobile
to
nudge
consumers
3. Mobile
is
the
new
sales
clerk
4. To
win,
make
the
lives
of
consumers
easier
5. We
are
a
naDon
of
distracted
TV
watchers
38. Gary
YenDn
CEO
and
Founder
@Apppromo
gary@app-‐promo.com
416-‐464-‐2223