1. Power Chat:
Building a Law Firm Website
that Will Attract Clients

2. Presented by…
Gyi Tsakalakis
Executive Director, AttorneySync
@GyiTsakalakis
www.attorneysync.com

3. Developing a Plan
 Who do you want to find your website?
 What are they looking for?
 Where do they look?
 When they arrive, what will they find?
 Why will they choose you?
 How will you help them?

4. Choosing a Domain
 Brand
Personalized
Professional
Easy
 Search Engines
Exact Match
Keyword-rich
Hyphens
 Domize.com

5. Registration: It’s not hosting!
Insert Picture Here

6. Hosting
 Where Your Site Will Live
 Up-time
 Speed
 Cost
 Linux
 Support
 Functionality

7. Design
 Template
 Themes
 Custom
 Professional
 Logos (99 designs)

8. Development
 Hard Coding
 Content Management Systems
 WordPress
 Drupal
 Joomla

9. Content
 Voice
 Static Pages
 Multiple Calls to Action
 Freebies
 Testimonials
 Flashy vs. Simple

10. Blogs
 Why do I need a blog?
 Users (and search engines) love them.
 Fresh content gives visitors a reason to visit more
than once.
 Videos, photos, graphics, etc.

11. Writing Content for Your Website
 Why do I need to write content for my site?
 Writing Content People Will Read
 Should I hire a professional content writer?
 Other Ways to Get Content

12. Why do I need to write content for my site?
 Helps attract links to your site
 Creates more outlets for consumers to reach you.
 Shows expertise in your field
 Helps with search engine visibility
 Allows interaction and relationship building with
clients and other professionals

13. Writing Content People Will Actually Read
 Keep it simple, short, bold, organized.
 Use bullet points.
 Be conversational, less markety.
 Avoid legalese.
 Use pictures and illustrations.
 Consider your audiences.
 Include calls to action.

14. Should I hire a professional content writer?
 Writing Content Yourself
Control
 Personal voice
 Cost-effective
 Hiring a Pro
 Save time and resources
 Search engine friendly
 Skilled in writing for the web

15. Other Ways to Get Content
 Comments
 Guest bloggers
 Colleagues
 Interns, associates, etc.
 Other

16. SEO Considerations: Having a website is not
enough to get new clients from the net.
 Keywords
 Tags
 Fresh content
 Content updates
 Social Media
 Attracting Links

17. SEO Considerations: A Little More on Link Building
 Why do I need others to link to my page?
 Strategies
 Great content
 Guest blogging
 Requesting links
 Press releases
 Buying links
 Factors to consider
 Relevance
 Authority/site importance
 Anchor text
 Diversity

18. Final Thoughts
 Just use wordpress.org
 Spend time planning and organizing
 Schedule time for online
 Think about “them”
 Solve, answer, inform, assist, help

19. Presented by…
Gyi Tsakalakis
Executive Director, AttorneySync
@GyiTsakalakis
www.attorneysync.com

20. Thank You!
This page will have info on where to get the recorded
version and info on future power chats.