This presentation is an overview of the "Patterns" part of the book Business Model Generation, written by Alex Osterwalder, Yves Pigneur, and 470 other practitioners. The presentation was delivered at the Business Model Generation Meetup in Cambridge, MA on 6/26/2012. (http://www.meetup.com/Business-Model-Generation-Meetup). This presentation covers the 5 patterns described in the book: - Unbundled Business Models - The Long Tail - Multi-Sided Platforms - FREE as a Business Model - Open Business Models

1. Business Model
Generation:
Patterns
Business Model Generation Meetup
Cambridge, MA
June 26, 2012
Brian Gladstein
@briangladstein

2. @briangladstein
bg@explorics.com
@explorics
www.explorics.com

3. let’s review

4. businessmodelgeneration.com

5. variations
Lean Canvas
www.leancanvas.com
Go-To-Market Canvas
www.explorics.com User Experience Canvas
www.grasshopperherder.com

7. unbundled long tail multi-sided FREE open
B
A
C
D E

8. unbundling business models
Infrastructure
Customer Relationship
Innovation

9. the long tail
Niche Products Niche Buyers

10. multi-sided platforms
The Platform Enables… Subsidies across segments

11. FREE as a business model
The Platform Enables… Subsidies from paid to non-paid

12. open business models
Buy Innovation
Sell Innovation

13. what • Are these patterns useful?
• How do we apply them to our own
do we businesses?
learn?
Multi-Sided FREE
Open Long Tail Unbundled

14. thank you!
@briangladstein
explorics.com/blog