Corporate Social Media Strategy
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In this workshop, we explored 3 facets of corporate social media strategy: (1) using social media for online reputation management, (2) social media for SEO, and (3) enterprise level social media API integration, such as using Facebook Connect.
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Corporate Social Media Strategy
- 1. Corporate Social Media Strategy Agence Ometz Jan. 26, 2011
- 8. Word of Mouth Before
- 9. Word of Mouth Now
- 11. "Your brand is not what you say it is. It's what Google says it is." -- Chris Anderson Editor, Wired Magazine Author, The Long Tail
- 12. ORM - Search Results
- 34. LinkedIn Profile
- 36. LinkedIn Groups
- 39. Company Profile
- 40. Company Services
- 47. The Tweet
- 48. The @Reply
- 49. The Retweet (RT)
- 50. The #Hashtag
- 53. User Data Facebook Twitter LinkedIn Google Yahoo! Name X X X X X Email X X X Nickname X X X Photo X X X X X Profile URL X X X X X Birthday X X X Gender X X Locaiton X X X X X Social Graph X X X X X More X X X X
- 54. Facebook Connect
- 56. Facebook Connect
Editor's Notes
- SEO & Social Media Roadmap for Online Publishers newspapers, bloggers, etc
- Want people to see your content Returns users Monetize that content – short-term and/or long-term
- It ’ s interactive It ’ s not just a top-down medium It ’ s also a bottom-up one And a peer-to-peer one … It doesn ’ t just let brand talk to consumers It also let ’ s consumers talk to brands And other consumers …
- 30 different things that can show up in a blended result We’ll focus on the ones available to us Can’t all afford/need a website Blogs are cheaper alternatives, but not all of us are writers Social Media is for everybody
- Now blogging is something that should have its own workshop – or maybe several. But I’m going to quickly discuss: - Why they’re such a powerful Social Medium - And the kind of content they’re good for in a professional setting
- Blogs are cheaper alternatives, but not all of us are writers Social Media is for everybody Big 3 is not necessarily their size, but their IMPORTANCE
- Audience: right social news site Content Strategy: reconciling branded content
- Single Login for FCF Personal User Data