Jorge Herrera
3 SlideShares 57 Abonné 57 Suivis
Personal Information
Entreprise/Lieu de travail
Greater New York City Area United States
Profession
Latin America, Head of Digital
Secteur d’activité
Medical / Health Care / Pharmaceuticals
Site Web
www.gzones1974.com
À propos
Digital marketing professional with more than 20 years experience driving digital strategy within Fortune 500 companies; ten years immersed within the global pharmaceutical industry. -- Defined and implemented Pfizer's first global digital marketing platform strategy to support and enhance multichannel marketing and customer experience, process and tactics. -- Created and executed regional and local digital strategies that became Pfizer best practices and standards. • Led first-time creation and deployment of Pfizer commercial communities of practice in Emerging Markets. -- Delivered breakthrough execution of new platforms at Pfizer including: eDetailing behavioral targeting in 2004, Pf.
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Mots-clés
social media virtual board collaboration qr code pharmaceutical multichannel-marketing corporate marketing user experience online marketing process digital marketing internet marketing
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Personal Information
Entreprise/Lieu de travail
Greater New York City Area United States
Profession
Latin America, Head of Digital
Secteur d’activité
Medical / Health Care / Pharmaceuticals
Site Web
www.gzones1974.com
À propos
Digital marketing professional with more than 20 years experience driving digital strategy within Fortune 500 companies; ten years immersed within the global pharmaceutical industry. -- Defined and implemented Pfizer's first global digital marketing platform strategy to support and enhance multichannel marketing and customer experience, process and tactics. -- Created and executed regional and local digital strategies that became Pfizer best practices and standards. • Led first-time creation and deployment of Pfizer commercial communities of practice in Emerging Markets. -- Delivered breakthrough execution of new platforms at Pfizer including: eDetailing behavioral targeting in 2004, Pf.
Mots-clés
social media virtual board collaboration qr code pharmaceutical multichannel-marketing corporate marketing user experience online marketing process digital marketing internet marketing
Tout plus