This is a recent presentation that I gave at the Dougherty Valley San Ramon Rotary about Blogging.

1. Blogging and Social Media Shortcuts Presented by: Joe Hackman PR Chair Danville/Sycamore Valley Rotary 2010-2011

2. Know your Audience What would you like to learn from this presentation?

3. Why are we “Going Social?” Facebook 500+ Million Users 35+ Age group fastest growing Communicate with friends and family Business/Community The audience we need to reach is there Networking Disruptive technology Win or Lose?

4. What is a Blog? Wikipedia definition: A blog is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.

5. Why Blog? Control your message Share your experience or expertise Search Engine Optimization (SEO) Build a following for a business or cause Build up your newsletter distribution list Share your passions Advocacy for Causes

6. Where do you Blog? Wordpress.com for free (Personal Use) Self Hosted Wordpress (Professionals) Blogger (Google Search Results/Blogs) Typepad (Not very popular) Posterous (Feature Rich, Easy to setup) Amplify (Social Media Shortcut)

7. How do you Blog? You Write about things that: you are passionate about. apply to your target audience. are Personally fulfilling. that your audience likes. could be misrepresented by the media. you will be able to provide 1-2 times/wk.

8. Blogging Best Practices Be authentic and be human Respond to comments Comment on similar blogs Importance of Titles First two paragraphs Link to other blogs (trackbacks) Email subscription option!

9. Opportunities Questions Newsletter/Blog Updates Feedback © Copyright 2010 – Joe Hackman http://joesgonesocial.comhackmanj@gmail.com