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Corporate Etiquette 
“ Top Ten Soft Skills for Success “
                                  “ 
Soft Skills for Success
        Soft Skills for Success 
Etiquette: Introduction, Definition, Origin 

  q  Definition of protocol in general and 
     politically. 
  q  Definition of etiquette. 
  q  Where does etiquette start ? 
  q  The origin of the word etiquette. 
Soft Skills for Success
        Soft Skills for Success 
Etiquette: Introduction, Definition, Origin 

  q  Four Things Etiquette is Not 
     ØA set of rigid rules. 
     ØSomething for the wealthy or well‐born. 
     ØA thing of the past. 
     ØSnobbishness. 
  q  What is Courtesy ? 
Soft Skills for Success
        Soft Skills for Success 
Etiquette 
q    Etiquette is a combination of manners and 
     principles. 
     Ø Principles are the guiding concepts on 
      which all manners are based. 
     • Consideration. 
     • Respect. 
     • Honesty. 
     ØManners tell us what to do in all kinds of 
     situations and what to expect from other 
     people. 
Soft Skills for Success
            Soft Skills for Success 
Why  Does Etiquette Matter in Business? 
q      Business Etiquette is very important for creating a 
       harmonious work environment and for 
      representing  your company in the best possible 
      way. 
Etiquette positions you to: 
       Ø Project a positive image. 
       ØProject confidence and authority. 
       ØDistinguish yourself from the competition. 
       ØBuild relationships. 
       ØDevelop and maintain business. 

“I will pay more for the ability to get along with people 
Soft Skills for Success 
I. Impact of your image 

                        Expression         Action 
                        Impression         Reaction


           55% 



                  7% 
          38%                Message 
                             Delivery 
                             Appearance 
Soft Skills for Success 
I. Impact of First Impression 


     You never get a second chance to 
     make a  great first impression.
Soft Skills for Success 
I. Impact of the First Impression 

q  A few things that matter to make a 
    first positive impression
   Ø Deportment. 
   Ø Smile. 
   Ø Eye Contact. 
   Ø Mood. 
   Ø Clothing. 
   Ø Attitude. 
   Ø Attention. 
   Ø Elocution. 
Soft Skills for Success
          Soft Skills for Success 
II. The Corporate You 
     Good manners in the workplace. 
q    With your staff 
      The best way to earn respect is to treat 
      others with respect. 
      ØAsk others to do things rather than tell them. 
      ØBe clear. 
      ØBe polite. 
      ØLearn people’s names and use them. 
      ØRecognize that everyone has a life outside work. 
      ØBe accommodating. 
Soft Skills for Success
          Soft Skills for Success 
II. The Corporate You 
     Good manners in the workplace. 

q    With your superiors 
     ØDo your job. 
     ØTreat your boss with respect and understanding. 
     ØCall your boss Mr… or Mrs… 
     ØDress in a style which reflects your corporate 
      identity. 
     ØDon’t assume that your boss is your friend. 
     ØDon’t  confuse  business  entertainment  with  social 
      event. 
Soft Skills for Success
         Soft Skills for Success 
II. The Corporate You 
     Tips for good manners. 
q    With your peers 
     ØRespect the company’s culture. 
     ØRespect rank and treat it appropriately. 
     ØRespect others’ privacy and be courteous to them. 
     ØRespect others’ views and handle disagreements 
      gracefully. 
     ØHandle job stress without imposing yourself on 
      others. 
     ØExtend courtesies to all members of the  company. 
Soft Skills for Success
         Soft Skills for Success 
II. The Corporate You 
     Good manners in the workplace. 
q    With your clients – you are your corporate 
      Ambassador 
     ØRespect your clients’ time. 
     ØRespect your customers. 
     ØRespect your clients’ privacy. 
     ØHandle yourself in a gracious and courteous way 
       during business  meetings. 
     ØWrite follow‐up letters and thank you notes to 
       clients. 
     ØRemember that you represent  your company and 
       your peers. 
Soft Skills for Success 
II. The Corporate You 
       Good manners in the workplace. 
q 
q      Offering and receiving compliments 
       Compliments are directed to a person’s work and 
       Compliments are directed to a person  ’ 
       professional conduct, nothing related to a person’s 
       professional conduct, nothing related to a person 
                                                        ’ 
       personality or physical appearance. 
       Always compliment 
       ØPolitely. 
       ØPrecisely. 
       ØPromptly. 
       ØPublicly. 
     Always say THANK YOU when getting a compliment
     Always say THANK YOU when getting a compliment 
Soft Skills for Success
          Soft Skills for Success 
II. The Corporate You 
     Good manners in the workplace. 
q 
q    Offering and receiving criticism 
     Giving and receiving criticism is difficult. 
     Unfortunately, it is a part of the corporate life. It 
     should be directed to a person’s work and 
     should be directed to a person   ’ 
     professional conduct,  nothing related to a persons 
     personality or physical appearance. 
     Always criticize                Always take criticism 
     ØPrivately.                     ØProfessionally. 
     ØPolitely.                      ØPolitely. 
     ØPrecisely.                     ØPositively. 
     ØPromptly.                      ØAppropriately. 
Soft Skills for Success
          Soft Skills for Success 
III. The Corporate You 

q 
q    Handling office visits and hosting visitors 
     When you leave the office to visit colleagues and 
     other associates, your behaviour reflects not only 
     on you but on the people you’re visiting. 
     on you but on the people you  ’ 
     And how you handle visitors in your own office 
     speaks volumes about your social skills. 
Soft Skills for Success
           Soft Skills for Success 
III. The Corporate You 
Tips for preparing a corporate visit: 
ØMake an appointment – be punctual. 
ØLook up your destination on a map before departing. 
ØDon’t bring any food or drinks with you to someone 
  else’s office, unless you’ve been asked to provide food 
  for the meeting. 
ØBe polite to everyone at the office. 
ØSit only when invited to do so. 
ØDon’t touch things in someone’s office without  asking, 
  even if they look like toys. 
ØDon’t read any document, letter, card etc.. on someone 
  else’s desk unless given to you. 
Soft Skills for Success
            Soft Skills for Success 
III. The Corporate You 
Tips for Hosting 
ØProvide clear direction. 
ØBe ready on or before time. Make sure your documents 
  are ready. 
ØAlways stand up to greet and shake hands with visitors 
   entering your office. Move from behind your desk and 
   sit at the same side as your visitor. 
ØClear a comfortable space for your visitors to sit, as well 
   as some writing space on the desk, if needed – 
   especially if your office is a “pile file”. 
Soft Skills for Success
           Soft Skills for Success 
III. The Corporate You 
Tips for Hosting 
ØOffer your visitors something to drink , such as water, 
  coffee etc… 
Ø Make your time limitation clear up front. 
ØEscort you visitors out instead of letting them wander, 
  especially if your office layout is confusing. 
ØAccept only emergency phone calls and concentrate on 
  your visitor as they shouldn’t be made to feel secondary 
  to telephone callers. 
Soft Skills for Success
           Soft Skills for Success 
q Importance of Communication Skills 

No matter in which business you are, effective 
communication skills are essential for success. 

The purpose of good communication skills is your way to 
get your message across to others clearly and 
unambiguously. 
ØVia non verbal channels 
ØVia spoken communication channels 
ØVia written communication channels 
Soft Skills for Success 
IV. Non Verbal Communication Channels 

      The distance you stand from others matters. 

ØWesterns are comfortable 
 standing some 2 to 3 feet 
 apart. 
ØArabic and Asian expect 
 more. 
ØLatinos expect less.
Soft Skills for Success 
IV. Non Verbal Communication Channels 

q Impact of personal space 




      Intimate     Personal      Social       Public 
        zone         zone        zone         zone 
       6‐18 in.    18‐48 in.    4‐12 ft.    Over 12 ft.
Soft Skills for Success
          Soft Skills for Success 
Impact of Body Language 

ØOur gestures, expressions, body position and 
 movement convey unspoken messages. 
ØSometimes the message expressed by body language 
 contradicts the verbal message. 
Soft Skills for Success 
IV. Non Verbal Communication Channels 

q Impact of personal space 

Positive Body Language helps you winning your first 
impression. 
ØEye contact. 
ØHead movement. 
ØPosture. 
ØSit straight in your chair, without slouching. 
ØTerritory . 
ØWalk with grace and ease. 
ØSmile often.
Soft Skills for Success
           Soft Skills for Success 
IV. Non Verbal Communication Channels 
q Body Language Signs 
1.   Arms crossed           1.  Defensive 
2.   Brisk erect walk       2.  Confidence 
3.   Foot kicking           3.  Boredom 
4.   Tapping fingers        4.  Impatient 
5.   Hands in pocket        5.  Dejection 
6.   Playing with hair      6.  Lack of confidence 
7.   Biting the nails       7.  Nervousness, Insecurity 
8.   Shuffling feet while   8.  Anxious to leave the 
     seated                      situation 
9.  Standing with hands on 9.  Aggression, Ready to take 
     hips                        charge 
10.  Looking down with face 10.  Disbelief 
     turned away 
Soft Skills for Success 
V. Body Language in Specific Cultures 

ØIn Mediterranean countries. 
ØIn Arab countries. 
ØIn China.                    One  finger  point:  In  most 
ØIn India.                    middle  and  far  eastern 
                              countries,  pointing  with 
ØIn Japan. 
                                  the  index  finger  is 
                                  considered  impolite.  The 
                                  open hand is used instead, 
                                  or, in Indonesia the thumb.
Soft Skills for Success
          Soft Skills for Success 
VI. Spoken Communication Channels 

Speech Delivery 
   ØYour voice volume. 
   ØYour voice tone. 
   ØYour speech rate. 
   ØYour elocution. 
   ØYour accent. 
   ØYour vocabulary. 
Soft Skills for Success
           Soft Skills for Success 
VII. Spoken Communication Channels 
q Conversation Manners 
q
  ØStop, look, listen. 
  Ø

A few hints to conduct an efficient business conversation. 
   ØThe warm‐up. 
   ØThe core. 
   ØThe wrap‐up. 
Soft Skills for Success
           Soft Skills for Success 
VII. Spoken Communication Channels 
q  Good conversationalists all share these abilities 

Ø  They know how to give and accept compliments 
   gracefully. 
Ø  They can talk about many different subjects and are 
   able to maneuver through conversations about 
   subjects they know little about without difficulty. 
Ø  They can quickly discern potential topics of interest to 
   any given group and steer the conversation in that 
   direction. 
Ø  They know when to discuss business and when not to. 
Ø  They know how to step in to fill in an embarrassing 
   void in conversation. 
Soft Skills for Success 
VII. Spoken Communication Channels 
q  Good conversationalists all share these abilities 

Ø  They never correct another person’s vocabulary or 
   grammar. 
Ø  They involve everyone in the conversation not just 
   one person. 
Ø  They have a good  sense of humour and are able to 
   relate stories well. 
Ø  They can sense when they are boring people. 
Ø  Abstain from giving wrong information, when not 
   sure about a subject better to listen and to get 
   informed. 
Ø  They don’t gossip.
Soft Skills for Success
           Soft Skills for Success 
VIII. Spoken Communication Channels . 

q  Active Listening Skills 
q

    Three basic requirements 
    ØBe there. 
    ØListen carefully. 
    ØHear. 
Soft Skills for Success 
IX. Spoken Communication Channels 
q    Handling Titles and Forms of Address 
     ØTitles are important in business situations. 
     ØShifting from formal address to first name basis. 




            Follow The Guiding Principle.
Soft Skills for Success
          Soft Skills for Success 
q    Use of Titles in Different Cultures 

     ØWestern cultures appear to give primary 
       emphasis to egalitarian communication styles 
       where status differences are minimized. 


     ØIn contrast, Oriental cultures give primary 
       emphasis to respect  patterns of interpersonal 
       behaviour where differences in status among 
       people are acknowledged. 
Soft Skills for Success
           Soft Skills for Success 
X. Spoken Communication Channels 

q     Business Cards Protocol 
      ØHow to hand out business cards and to whom? 
     ØDo’s and Don’ts. 
Soft Skills for Success
           Soft Skills for Success 
X. Spoken Communication Channels 

q Business cards protocol in different cultures. 



                   Remember! 

 Don’t leave home without them 
Thank you . . .
Thank you . . . 

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Soft Skills for Corporate Success

  • 2. Soft Skills for Success Soft Skills for Success  Etiquette: Introduction, Definition, Origin  q  Definition of protocol in general and  politically.  q  Definition of etiquette.  q  Where does etiquette start ?  q  The origin of the word etiquette. 
  • 3. Soft Skills for Success Soft Skills for Success  Etiquette: Introduction, Definition, Origin  q  Four Things Etiquette is Not  ØA set of rigid rules.  ØSomething for the wealthy or well‐born.  ØA thing of the past.  ØSnobbishness.  q  What is Courtesy ? 
  • 4. Soft Skills for Success Soft Skills for Success  Etiquette  q  Etiquette is a combination of manners and  principles.  Ø Principles are the guiding concepts on  which all manners are based.  • Consideration.  • Respect.  • Honesty.  ØManners tell us what to do in all kinds of  situations and what to expect from other  people. 
  • 5. Soft Skills for Success Soft Skills for Success  Why  Does Etiquette Matter in Business?  q  Business Etiquette is very important for creating a  harmonious work environment and for  representing  your company in the best possible  way.  Etiquette positions you to:  Ø Project a positive image.  ØProject confidence and authority.  ØDistinguish yourself from the competition.  ØBuild relationships.  ØDevelop and maintain business.  “I will pay more for the ability to get along with people 
  • 6. Soft Skills for Success  I. Impact of your image  Expression  Action  Impression  Reaction 55%  7%  38%  Message  Delivery  Appearance 
  • 7. Soft Skills for Success  I. Impact of First Impression  You never get a second chance to  make a  great first impression.
  • 8. Soft Skills for Success  I. Impact of the First Impression  q  A few things that matter to make a  first positive impression Ø Deportment.  Ø Smile.  Ø Eye Contact.  Ø Mood.  Ø Clothing.  Ø Attitude.  Ø Attention.  Ø Elocution. 
  • 9. Soft Skills for Success Soft Skills for Success  II. The Corporate You  Good manners in the workplace.  q  With your staff  The best way to earn respect is to treat  others with respect.  ØAsk others to do things rather than tell them.  ØBe clear.  ØBe polite.  ØLearn people’s names and use them.  ØRecognize that everyone has a life outside work.  ØBe accommodating. 
  • 10. Soft Skills for Success Soft Skills for Success  II. The Corporate You  Good manners in the workplace.  q  With your superiors  ØDo your job.  ØTreat your boss with respect and understanding.  ØCall your boss Mr… or Mrs…  ØDress in a style which reflects your corporate  identity.  ØDon’t assume that your boss is your friend.  ØDon’t  confuse  business  entertainment  with  social  event. 
  • 11. Soft Skills for Success Soft Skills for Success  II. The Corporate You  Tips for good manners.  q  With your peers  ØRespect the company’s culture.  ØRespect rank and treat it appropriately.  ØRespect others’ privacy and be courteous to them.  ØRespect others’ views and handle disagreements  gracefully.  ØHandle job stress without imposing yourself on  others.  ØExtend courtesies to all members of the  company. 
  • 12. Soft Skills for Success Soft Skills for Success  II. The Corporate You  Good manners in the workplace.  q  With your clients – you are your corporate  Ambassador  ØRespect your clients’ time.  ØRespect your customers.  ØRespect your clients’ privacy.  ØHandle yourself in a gracious and courteous way  during business  meetings.  ØWrite follow‐up letters and thank you notes to  clients.  ØRemember that you represent  your company and  your peers. 
  • 13. Soft Skills for Success  II. The Corporate You  Good manners in the workplace.  q  q Offering and receiving compliments  Compliments are directed to a person’s work and  Compliments are directed to a person  ’  professional conduct, nothing related to a person’s  professional conduct, nothing related to a person  ’  personality or physical appearance.  Always compliment  ØPolitely.  ØPrecisely.  ØPromptly.  ØPublicly.  Always say THANK YOU when getting a compliment Always say THANK YOU when getting a compliment 
  • 14. Soft Skills for Success Soft Skills for Success  II. The Corporate You  Good manners in the workplace.  q  q Offering and receiving criticism  Giving and receiving criticism is difficult.  Unfortunately, it is a part of the corporate life. It  should be directed to a person’s work and  should be directed to a person  ’  professional conduct,  nothing related to a persons  personality or physical appearance.  Always criticize  Always take criticism  ØPrivately.  ØProfessionally.  ØPolitely.  ØPolitely.  ØPrecisely.  ØPositively.  ØPromptly.  ØAppropriately. 
  • 15. Soft Skills for Success Soft Skills for Success  III. The Corporate You  q  q Handling office visits and hosting visitors  When you leave the office to visit colleagues and  other associates, your behaviour reflects not only  on you but on the people you’re visiting.  on you but on the people you  ’  And how you handle visitors in your own office  speaks volumes about your social skills. 
  • 16. Soft Skills for Success Soft Skills for Success  III. The Corporate You  Tips for preparing a corporate visit:  ØMake an appointment – be punctual.  ØLook up your destination on a map before departing.  ØDon’t bring any food or drinks with you to someone  else’s office, unless you’ve been asked to provide food  for the meeting.  ØBe polite to everyone at the office.  ØSit only when invited to do so.  ØDon’t touch things in someone’s office without  asking,  even if they look like toys.  ØDon’t read any document, letter, card etc.. on someone  else’s desk unless given to you. 
  • 17. Soft Skills for Success Soft Skills for Success  III. The Corporate You  Tips for Hosting  ØProvide clear direction.  ØBe ready on or before time. Make sure your documents  are ready.  ØAlways stand up to greet and shake hands with visitors  entering your office. Move from behind your desk and  sit at the same side as your visitor.  ØClear a comfortable space for your visitors to sit, as well  as some writing space on the desk, if needed –  especially if your office is a “pile file”. 
  • 18. Soft Skills for Success Soft Skills for Success  III. The Corporate You  Tips for Hosting  ØOffer your visitors something to drink , such as water,  coffee etc…  Ø Make your time limitation clear up front.  ØEscort you visitors out instead of letting them wander,  especially if your office layout is confusing.  ØAccept only emergency phone calls and concentrate on  your visitor as they shouldn’t be made to feel secondary  to telephone callers. 
  • 19. Soft Skills for Success Soft Skills for Success  q Importance of Communication Skills  No matter in which business you are, effective  communication skills are essential for success.  The purpose of good communication skills is your way to  get your message across to others clearly and  unambiguously.  ØVia non verbal channels  ØVia spoken communication channels  ØVia written communication channels 
  • 20. Soft Skills for Success  IV. Non Verbal Communication Channels  The distance you stand from others matters.  ØWesterns are comfortable  standing some 2 to 3 feet  apart.  ØArabic and Asian expect  more.  ØLatinos expect less.
  • 21. Soft Skills for Success  IV. Non Verbal Communication Channels  q Impact of personal space  Intimate  Personal  Social  Public  zone  zone  zone  zone  6‐18 in.  18‐48 in.  4‐12 ft.  Over 12 ft.
  • 22. Soft Skills for Success Soft Skills for Success  Impact of Body Language  ØOur gestures, expressions, body position and  movement convey unspoken messages.  ØSometimes the message expressed by body language  contradicts the verbal message. 
  • 24. Soft Skills for Success Soft Skills for Success  IV. Non Verbal Communication Channels  q Body Language Signs  1.  Arms crossed  1.  Defensive  2.  Brisk erect walk  2.  Confidence  3.  Foot kicking  3.  Boredom  4.  Tapping fingers  4.  Impatient  5.  Hands in pocket  5.  Dejection  6.  Playing with hair  6.  Lack of confidence  7.  Biting the nails  7.  Nervousness, Insecurity  8.  Shuffling feet while  8.  Anxious to leave the  seated  situation  9.  Standing with hands on 9.  Aggression, Ready to take  hips  charge  10.  Looking down with face 10.  Disbelief  turned away 
  • 25. Soft Skills for Success  V. Body Language in Specific Cultures  ØIn Mediterranean countries.  ØIn Arab countries.  ØIn China.  One  finger  point:  In  most  ØIn India.  middle  and  far  eastern  countries,  pointing  with  ØIn Japan.  the  index  finger  is  considered  impolite.  The  open hand is used instead,  or, in Indonesia the thumb.
  • 26. Soft Skills for Success Soft Skills for Success  VI. Spoken Communication Channels  Speech Delivery  ØYour voice volume.  ØYour voice tone.  ØYour speech rate.  ØYour elocution.  ØYour accent.  ØYour vocabulary. 
  • 27. Soft Skills for Success Soft Skills for Success  VII. Spoken Communication Channels  q Conversation Manners  q ØStop, look, listen.  Ø A few hints to conduct an efficient business conversation.  ØThe warm‐up.  ØThe core.  ØThe wrap‐up. 
  • 28. Soft Skills for Success Soft Skills for Success  VII. Spoken Communication Channels  q  Good conversationalists all share these abilities  Ø  They know how to give and accept compliments  gracefully.  Ø  They can talk about many different subjects and are  able to maneuver through conversations about  subjects they know little about without difficulty.  Ø  They can quickly discern potential topics of interest to  any given group and steer the conversation in that  direction.  Ø  They know when to discuss business and when not to.  Ø  They know how to step in to fill in an embarrassing  void in conversation. 
  • 29. Soft Skills for Success  VII. Spoken Communication Channels  q  Good conversationalists all share these abilities  Ø  They never correct another person’s vocabulary or  grammar.  Ø  They involve everyone in the conversation not just  one person.  Ø  They have a good  sense of humour and are able to  relate stories well.  Ø  They can sense when they are boring people.  Ø  Abstain from giving wrong information, when not  sure about a subject better to listen and to get  informed.  Ø  They don’t gossip.
  • 30. Soft Skills for Success Soft Skills for Success  VIII. Spoken Communication Channels .  q  Active Listening Skills  q Three basic requirements  ØBe there.  ØListen carefully.  ØHear. 
  • 31. Soft Skills for Success  IX. Spoken Communication Channels  q  Handling Titles and Forms of Address  ØTitles are important in business situations.  ØShifting from formal address to first name basis.  Follow The Guiding Principle.
  • 32. Soft Skills for Success Soft Skills for Success  q  Use of Titles in Different Cultures  ØWestern cultures appear to give primary  emphasis to egalitarian communication styles  where status differences are minimized.  ØIn contrast, Oriental cultures give primary  emphasis to respect  patterns of interpersonal  behaviour where differences in status among  people are acknowledged. 
  • 33. Soft Skills for Success Soft Skills for Success  X. Spoken Communication Channels  q  Business Cards Protocol  ØHow to hand out business cards and to whom?  ØDo’s and Don’ts. 
  • 34. Soft Skills for Success Soft Skills for Success  X. Spoken Communication Channels  q Business cards protocol in different cultures.  Remember!  Don’t leave home without them