Exchange Pr Launching
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This document outlines steps for launching an exchange product. It discusses analyzing brand value and adapting to the target market's desires. It recommends creating content for conversations and participation, as well as valuable content that people want to share. The steps also include building direct relationships, combining online and offline marketing, and evaluating and measuring results. References and contact information are provided at the end.
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Exchange Pr Launching
- 1. Brand’s services Extreem PR Strategic Silih Agung Wasesa Managing Partner AsiaPR silih@asiapr.net Twitter @silih Brand’s product Facebook/silihagung wasesa Sunday, August 8, 2010
- 4. phenomenon Exchange Marketing Com Sunday, August 8, 2010
- 6. And this? Sunday, August 8, 2010
- 7. 7 Sunday, August 8, 2010
- 8. Old‐Skool a.k.a ConvenHonal New GeneraHon: Extreem PR Strategic Sunday, August 8, 2010
- 9. Sunday, August 8, 2010
- 10. Sunday, August 8, 2010
- 11. Sunday, August 8, 2010
- 12. Sunday, August 8, 2010
- 13. How People will Happy with Our brand Value? Sunday, August 8, 2010
- 14. How People will Happy with Our brand Value? Sunday, August 8, 2010
- 15. BLEND IT Guerrilla Marketing on Target Market’s desire Media Relations; Newsworthy aspects Netizen Conversations on Social Media Campaign Viral and Word of Mouth Strategy to develop Talk of The Town Sunday, August 8, 2010
- 17. How to create your exchange product’s launch: 01 Analyzing your brand value to adapt with target market’s desire Sunday, August 8, 2010
- 18. How to create your exchange product’s launch: 01 02 Analyzing your brand CreaDng content for value to adapt with conversaDons and target market’s desire parDcipaDon Sunday, August 8, 2010
- 19. How to create your exchange product’s launch: 01 02 03 Analyzing your brand CreaDng content for CreaDng valueable stuff value to adapt with conversaDons and that people want to be a target market’s desire parDcipaDon part of and share Sunday, August 8, 2010
- 20. How to create your exchange product’s launch: 01 02 03 04 Analyzing your brand CreaDng content for CreaDng valueable stuff Building Direct value to adapt with conversaDons and that people want to be a RelaDonship target market’s desire parDcipaDon part of and share Sunday, August 8, 2010
- 21. How to create your exchange product’s launch: 01 02 03 04 Analyzing your brand CreaDng content for CreaDng valueable stuff Building Direct value to adapt with conversaDons and that people want to be a RelaDonship target market’s desire parDcipaDon part of and share 05 Combining Online + Offline‐‐‐ make conversaDon from it Sunday, August 8, 2010
- 22. How to create your exchange product’s launch: 01 02 03 04 Analyzing your brand CreaDng content for CreaDng valueable stuff Building Direct value to adapt with conversaDons and that people want to be a RelaDonship target market’s desire parDcipaDon part of and share 05 06 Combining Online + Remember to evaluate Offline‐‐‐ make and measure conversaDon from it Sunday, August 8, 2010
- 23. 01 “Think about how you present your brand, and Analyzing your brand value to adapt with target market’s desire how you shape your customer's perceptions” ‐brand anatomy‐ Brand Attributes Brand Relevance Brand DefiniHon Defend Brand Brand Messaging Branded Content Rankings for Brand Brand Differentiation Sunday, August 8, 2010
- 24. De Cost Launch Up to you Price… Discount Pengunjung Tertua • Bayar sendiri menurut perkiraan anda…. • De Cost akan memberikan usai tertua konsumen…. Sunday, August 8, 2010
- 25. 02 CreaDng content for conversaDons and parDcipaDon Sunday, August 8, 2010
- 26. Augmented Reality Sunday, August 8, 2010
- 27. 03 CreaDng valueable stuff that people want to be a part of and share By razorfish Sunday, August 8, 2010
- 28. Sunday, August 8, 2010
- 29. Sunday, August 8, 2010
- 30. Waw, cool Sunday, August 8, 2010
- 31. Waw, cool Yep, it’s fun… Sunday, August 8, 2010
- 32. Waw, cool Yep, it’s fun… Bla…bla..bla Sunday, August 8, 2010
- 33. Waw, cool Yep, it’s fun… Bla…bla..bla This product bla..bla..bla Sunday, August 8, 2010
- 34. 04 Building Direct RelaDonship Public, Media, Government, Blogger. But stay focused on your TARGET AUDIENCE Sunday, August 8, 2010
- 35. 05 “A business cannot just make use of a single Combining Online + Offline‐‐‐make it marketing tactic” conversaDon Belch and Belch, IMC, Advertising and Promotion Sunday, August 8, 2010
- 36. 06 Remember to evaluate and to measure Sunday, August 8, 2010
- 37. Sunday, August 8, 2010
- 38. References: ‐ AdverDsing and PromoDon: An Integrated MarkeHng CommunicaHons PerspecHve, 6/e, by Belch and Belch ‐ Content MarkeDng = Brand New MarkeDng? Helge Tennø, Planner at Scandinavian Design Group, Norway ‐www.brandchannel.com ‐ www.slideshare.net ‐www.flickr.com ‐www.socialmediatoday.com ‐ www.kenapaharuspr.com Sunday, August 8, 2010
- 39. Direct Contact: Silih Agung Wasesa +62 (818) 172888 silih@asiapr.net Sunday, August 8, 2010