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DIGEST                                                              84
SEE WHAT’S NEW AND NOTEWORTHY IN PRIVATE EQUITY THIS WEEK /// ISSUE 84




              1      Remarkable ‐ PE Performance 
                     during the Financial Crisis

                     IPO Positive: Institutional Investors 



               2     Canada's Blowout Year for PE 

                     Heinz Buyout is a PE  Mega‐deal 

                     Is the Mega Buyout Back?


              3      Quote of the Week: PE’s Reputation 
                     Risk




                             February 21, 2013
REMARKABLE – PE PERFORMANCE
DURING THE FINANCIAL CRISIS
PE performance stands out from the equities crowd. Contrary to a commonly held assumption that 
private equity investments performed badly during the financial crisis in comparison with other asset 
classes, a study released this week by Golding Capital and performed by HEC revealed it is in fact 
performing rather well. Claiming to be the first empirical analysis of the relative performance of private 
equity during the financial crisis, the study reports that transactions closed in the years 2006 to 2008 
achieved an “exceptionally positive alpha” of 20.5 %. It says that even measured in absolute returns, 
these private equity deals were positive at 2.7 % and 5.1 % respectively. 

Comparable stock market returns were negative at ‐2.4 % and ‐15.4 %. Private equity's long‐term 
average alpha is 9.7 %. This average value is calculated on the basis of more than 5,200 relevant 
transactions completed between 1977 and 2011. Founded in 1999, Golding Capital is a PE advisory firm 
guiding about EUR 2.5 billion in assets. It clients include German insurance companies, pension funds 
and banks, particularly savings banks and cooperatives.



IPO POSITIVE: INSTITUTIONAL
INVESTORS
A new Ernst & Young global survey of 300 
institutional investors shows that this 
group is increasingly positive about the 
IPO market this year. 
A vast majority ‐ 82% ‐ have invested in 
pre‐IPO and IPO stocks in 2012 compared
to only 18% in either 2010 or 2011. Going
forward investors cite the prospect of a 
brighter corporate earnings outlook, 
an improving macro‐economic 
environment and more stable equity 
markets as the key drivers of sustained 
positive market sentiment through 2013. 
The E&Y info graphic does an excellent 
job at explaining the sentiment on IPOs. 




1
                                         www.DealMarket.com/digest
CANADA'S BLOWOUT YEAR FOR PE
Canada set records for activ‐ity and high 
investment levels with CDN 11.6 
billion of new investments via 313 transactions 
buyout PE deals in 2012, according to
 a statistical report from CVCA‐ Canada's 
Venture Capital & Private Equity Association 
and research partner Thomson Reuters. 
The figures  signal a rebound in activity post‐
financial crisis, says CVCA. Mega‐deals (those 
greater than one billion CDN dollars) drove the 
increase, including the Apax take private of 
Montréal's Garda World Security Corp., and 
BCE‐led buyout of Toronto's Q9 Networks Inc., 
but mid‐market deals actually played the “vital 
role”, according to the report. Canadian                                                  Image source: CVCA
buyout‐PE funds were also more active deal‐makers on an international basis in 2012.  



HEINZ BUYOUT IS A PE MEGA‐DEAL
Warren Buffett's Berkshire Hathaway and the private equity firm 3G Capital are set to buy ketchup giant 
H.J. Heinz for a USD 23.2 billion, according to Reuters. That makes it the deal of the week by a long shot. 
The news came out on Thursday. This is not the first time 3G Capital has been in the news in the past 
year. We noted their involvement in a Burger King buyout, and Reuters has several other deals the firm 
was involved in, including some background on the principle partners in 3G. 


IS THE MEGA BUYOUT BACK?
                                                       Preqin’s latest analysis of deal activity says that 
                                                       there is scope for more mega‐sized buyout deals in 
                                                       the coming months. It points to activity so far in 
                                                       2013, which saw the two largest PE‐backed public‐
                                                       to‐private transactions announced since the 
                                                       buyout boom period of 2006‐2007. mega buyout. 
                                                       The two deals are: the USD24.4bn Silver Lake ‐
                                                       backed privatization of Dell Inc. and the  Berkshire 
                                                       Hathaway and 3G Capital‐ backed  buyout of H.J. 
                                                       Heinz Company. 

        Image source: prequin




2
                                          www.DealMarket.com/digest
QUOTE OF THE WEEK: 
PE’S REPUTATION RISK
                                             “Unfortunately, for those GPs doing things 
                                             right, these scandals continue to taint the 
                                             public image of private equity, making it 
                                             difficult to convince the public and investors 
                                             that the private equity model can be good 
                                             for business.”

                                             Who said it: unquote, a PE industry trade publication


Image source: unquote


 In Context: unquote researched and described PE’s most embarrassing moments in recent years, an 
 effort sparked by the recent horse meat debacle (horse meat made its way into European‐branded 
 frozen lasagna in addition to the beef that was supposed to be in it). The company in question was 
 backed by PE. 

 Here is its summary of PE’s recent embarrassing moments
 • Lion Capital‐backed Findus  and  Comigel, which is backed by Céréa Capital 
 • CVC‐backed Formula One corruption case 
 • PE‐backed care home patient neglect ‐ KKR, Triton, and Blackstone 
 • Habbo Hotel fails on child protection – online kids network was backed by 3i and Balderton
 The article and quote above picked up on the public relations aspect, pointing out an opportunity for 
 PE players. 




4
                                        www.DealMarket.com/digest
The Dealmarket Digest empowers members of Dealmarket by providing
up‐to‐date and high‐quality content. Each week our in‐house editor sifts
through scores of industry and academic sources to find the most
noteworthy news items, scoping trends and currents events in the global
private equity sector. The links to the sources are provided, as well as an
editorialized abstract that discusses the significance of the articles
selected. It is a free service that embodies the values of the Dealmarket
platform delivers: Professional, Accessible, Transparent, Simple, Efficient,
Effective, and Global.
To receive the weekly digest by email register on www.dealmarket.com.
Editor: Valerie Thompson, Zurich




DealMarket
DealMarket launched in 2011 and is growing fast. Just one year after
launch, DealMarket counts more than 35,000 recurring users from 154
countries, and over 3,000 deals and service providers promoted or listed
on the platform.
DealMarket is an online platform enabling private equity buyers, sellers
and advisors to maximize opportunities around the world – a one‐stop
shop for Private Equity professionals. Designed by Private Equity
professionals for Private Equity professionals, the platform is easy to use,
cost effective and secure, providing access, choice and control across the
investment cycle.
DealMarket’s offering includes
• DealMarketPLACE, an unfiltered view of the global deal and advice
  marketplace, where searching is free and postings are the price of a
  cappuccino a day (with no commission).
• DealMarketSTORE offers affordable access to industry‐leading third‐party
  information and services on demand; and
• DealMarketOFFICE is a state‐of‐the‐art deal flow management tool,
  helping Private Equity investors to capture, store, manage and share
  their deal flow more efficiently.
DealMarket was voted the “Best Global Private Equity Platform for 2012”
by Corporate Newswire.




                         www.DealMarket.com

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DealMarket Digest Issue 84 - 21st February 2013

  • 1. DIGEST 84 SEE WHAT’S NEW AND NOTEWORTHY IN PRIVATE EQUITY THIS WEEK /// ISSUE 84 1 Remarkable ‐ PE Performance  during the Financial Crisis IPO Positive: Institutional Investors  2 Canada's Blowout Year for PE  Heinz Buyout is a PE  Mega‐deal  Is the Mega Buyout Back? 3 Quote of the Week: PE’s Reputation  Risk February 21, 2013
  • 2. REMARKABLE – PE PERFORMANCE DURING THE FINANCIAL CRISIS PE performance stands out from the equities crowd. Contrary to a commonly held assumption that  private equity investments performed badly during the financial crisis in comparison with other asset  classes, a study released this week by Golding Capital and performed by HEC revealed it is in fact  performing rather well. Claiming to be the first empirical analysis of the relative performance of private  equity during the financial crisis, the study reports that transactions closed in the years 2006 to 2008  achieved an “exceptionally positive alpha” of 20.5 %. It says that even measured in absolute returns,  these private equity deals were positive at 2.7 % and 5.1 % respectively.  Comparable stock market returns were negative at ‐2.4 % and ‐15.4 %. Private equity's long‐term  average alpha is 9.7 %. This average value is calculated on the basis of more than 5,200 relevant  transactions completed between 1977 and 2011. Founded in 1999, Golding Capital is a PE advisory firm  guiding about EUR 2.5 billion in assets. It clients include German insurance companies, pension funds  and banks, particularly savings banks and cooperatives. IPO POSITIVE: INSTITUTIONAL INVESTORS A new Ernst & Young global survey of 300  institutional investors shows that this  group is increasingly positive about the  IPO market this year.  A vast majority ‐ 82% ‐ have invested in  pre‐IPO and IPO stocks in 2012 compared to only 18% in either 2010 or 2011. Going forward investors cite the prospect of a  brighter corporate earnings outlook,  an improving macro‐economic  environment and more stable equity  markets as the key drivers of sustained  positive market sentiment through 2013.  The E&Y info graphic does an excellent  job at explaining the sentiment on IPOs.  1 www.DealMarket.com/digest
  • 3. CANADA'S BLOWOUT YEAR FOR PE Canada set records for activ‐ity and high  investment levels with CDN 11.6  billion of new investments via 313 transactions  buyout PE deals in 2012, according to a statistical report from CVCA‐ Canada's  Venture Capital & Private Equity Association  and research partner Thomson Reuters.  The figures  signal a rebound in activity post‐ financial crisis, says CVCA. Mega‐deals (those  greater than one billion CDN dollars) drove the  increase, including the Apax take private of  Montréal's Garda World Security Corp., and  BCE‐led buyout of Toronto's Q9 Networks Inc.,  but mid‐market deals actually played the “vital  role”, according to the report. Canadian  Image source: CVCA buyout‐PE funds were also more active deal‐makers on an international basis in 2012.   HEINZ BUYOUT IS A PE MEGA‐DEAL Warren Buffett's Berkshire Hathaway and the private equity firm 3G Capital are set to buy ketchup giant  H.J. Heinz for a USD 23.2 billion, according to Reuters. That makes it the deal of the week by a long shot.  The news came out on Thursday. This is not the first time 3G Capital has been in the news in the past  year. We noted their involvement in a Burger King buyout, and Reuters has several other deals the firm  was involved in, including some background on the principle partners in 3G.  IS THE MEGA BUYOUT BACK? Preqin’s latest analysis of deal activity says that  there is scope for more mega‐sized buyout deals in  the coming months. It points to activity so far in  2013, which saw the two largest PE‐backed public‐ to‐private transactions announced since the  buyout boom period of 2006‐2007. mega buyout.  The two deals are: the USD24.4bn Silver Lake ‐ backed privatization of Dell Inc. and the  Berkshire  Hathaway and 3G Capital‐ backed  buyout of H.J.  Heinz Company.  Image source: prequin 2 www.DealMarket.com/digest
  • 4. QUOTE OF THE WEEK:  PE’S REPUTATION RISK “Unfortunately, for those GPs doing things  right, these scandals continue to taint the  public image of private equity, making it  difficult to convince the public and investors  that the private equity model can be good  for business.” Who said it: unquote, a PE industry trade publication Image source: unquote In Context: unquote researched and described PE’s most embarrassing moments in recent years, an  effort sparked by the recent horse meat debacle (horse meat made its way into European‐branded  frozen lasagna in addition to the beef that was supposed to be in it). The company in question was  backed by PE.  Here is its summary of PE’s recent embarrassing moments • Lion Capital‐backed Findus  and  Comigel, which is backed by Céréa Capital  • CVC‐backed Formula One corruption case  • PE‐backed care home patient neglect ‐ KKR, Triton, and Blackstone  • Habbo Hotel fails on child protection – online kids network was backed by 3i and Balderton The article and quote above picked up on the public relations aspect, pointing out an opportunity for  PE players.  4 www.DealMarket.com/digest
  • 5. The Dealmarket Digest empowers members of Dealmarket by providing up‐to‐date and high‐quality content. Each week our in‐house editor sifts through scores of industry and academic sources to find the most noteworthy news items, scoping trends and currents events in the global private equity sector. The links to the sources are provided, as well as an editorialized abstract that discusses the significance of the articles selected. It is a free service that embodies the values of the Dealmarket platform delivers: Professional, Accessible, Transparent, Simple, Efficient, Effective, and Global. To receive the weekly digest by email register on www.dealmarket.com. Editor: Valerie Thompson, Zurich DealMarket DealMarket launched in 2011 and is growing fast. Just one year after launch, DealMarket counts more than 35,000 recurring users from 154 countries, and over 3,000 deals and service providers promoted or listed on the platform. DealMarket is an online platform enabling private equity buyers, sellers and advisors to maximize opportunities around the world – a one‐stop shop for Private Equity professionals. Designed by Private Equity professionals for Private Equity professionals, the platform is easy to use, cost effective and secure, providing access, choice and control across the investment cycle. DealMarket’s offering includes • DealMarketPLACE, an unfiltered view of the global deal and advice marketplace, where searching is free and postings are the price of a cappuccino a day (with no commission). • DealMarketSTORE offers affordable access to industry‐leading third‐party information and services on demand; and • DealMarketOFFICE is a state‐of‐the‐art deal flow management tool, helping Private Equity investors to capture, store, manage and share their deal flow more efficiently. DealMarket was voted the “Best Global Private Equity Platform for 2012” by Corporate Newswire. www.DealMarket.com