1. USING
DATA VISUALIZATION
FOR BEHAVIOUR
CHANGE
how interactivity increases engagement and understanding
haig@liftstudios.ca @haigarmen

2. BUT FIRST,
A BIT ABOUT ME
Professor of Design
Emily Carr University of Art + Design
Founder & Creative Director
Lift Studios - Interaction Design Agency
Studied
Architecture,
Jazz Performance
& Composition

3. INFO-GRAPHICS VS.
DATA VISUALIZATIONS

4. INFO-GRAPHICS VS.
DATA VISUALIZATIONS

5. INFO-GRAPHICS VS.
DATA VISUALIZATIONS
SIMPLICITY COMPLEXITY
abstracted data actual quantitative data
info Data
graphics
hand drawn programmatically generated viZ
rarely interactive truly interactive
MESSAGE INTERPRETATION

6. Named one of the best science images by the National Geographic News,
Visualizing the Bible "... brings to light the interconnected nature of one of
the world's most familiar books." The bar graph that runs along the bottom
represents all of the chapters in the Bible. Books alternate in color between
white and light gray. The length of each bar denotes the number of verses in
the chapter. Each of the 63,779 cross references found in the Bible is
depicted by a single arc - the color corresponds to the distance between the
two chapters, creating a rainbow-like effect.

7. one case study:
Grey Vaisius
Jill Southern
Brandon Visser

8. fg.1 fg.2 fg.3 fg.4
These are a few examples of the current
hand washing campaigns that exist at Van-
couver General Hospital. We used these
images and campaigns as a starting point
to our project, carefully considering what
they did effectively, and how we could
improve on the methods used [fg.1-4]

9. fg.12
We made several mockups in illustrator to
get a better idea of the effect we wanted
to achieve with the final piece, as well as
to play with compositional ideas [fg.12].
The left hand page shows a few of the
logo iterations we went through on our
way to the final logo, we played with
emphasis and ways of evoking the idea of
counting. [fg.9 and 10].
Along the bottom of the the left page you
see a few of our original ides fleshed out
a little further in illustrator. It was at this
point that we started to experiment with
colour to great effect, and we began to
discuss the visualization of hand sanitiza-
tion in greater depth [fg. 11].

10. INSTALLATION
Showing how our piece would be The light that would accompany the dispensers
implemented in the space at vgh at the entrance, making them more appealing
to use, beaconing the users.

14. Thank you
haig@liftstudios.ca @haigarmen