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Community Relations 2.0:
Social Media in Public Libraries
Haley Hennes
@librarymarketer
Community Relations 2.0: Social Media in Public Libraries
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Beware of Shiny Object
Syndrome.
• Authors
• Journalists
• Teens
Post at least 5 tweets a day.
•External Links
•Internal Links

•Retweets
•Questions

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•Quotes

•Book Recommendations

Mix it Up!
 Be

Human.
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Be Human.
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Don’t Be Boring.
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Have Conversations.
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When to Post?

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For retweets,
KISSMetrics found
the peak time to be
around 5 PM.

For click through rate
(CTR), KISSmetrics
found the best times to
be at 12 PM and 6 PM.
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Community Relations 2.0: Social Media in Public Libraries
What about Metrics?

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What Douglas County Libraries
Measures:
 Followers
 Retweets

 Mentions

 Click Through Rate (CTR)
 Engagement
• Older Adults
•Large Audience
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Visuals get more
likes and shares
than any other post
type on Facebook
(Source: Dan
Zarrella).
Be Engaging!
When to Post?
 Evenings and Weekends
 2 to 3 posts per day
What to Measure?
Number of Fans

Engagement: Likes, Comments,

Shares
Click Through Rate (CTR)
Number of People Who Saw Your
Posts
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Haley Hennes
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 Follow me: @librarymarketer
 www.librarymarketer.com

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Community Relations 2.0: Social Media in Public Libraries

Notes de l'éditeur

  1. There are a lot of different social media networks out there, but what the ones that are right for your library depends on your organization’s goals.
  2. Beware of Shiny Object Syndrome. Don’t feel like you have to be everywhere. Find what network your community is active on and meet them there.
  3. 22% of teens use Twitter (Source: NextAdvisor)
  4. Don’t be lost in the stream on content on Twitter. Be sure to post multiple times throughout the day to be heard by your followers.
  5. Mix up your content to include both internal and external links.
  6. Examples of great tweets from other libraries. More examples can be found on: librarymarketer.com
  7. However, it really depends on your audience. Be sure to check the analytics to see what times and days resonates best with them.
  8. Use a service such as Hootsuite or Tweetdeck to schedule posts and monitor posts.
  9. Examples of interactions one can have with patrons and authors on Twitter.
  10. Don’t worry. Measuring social media is easier than weighing zoo animals.
  11. Douglas County Libraries (DCL) tracks these metrics on a spreadsheet, but prepare a more visual report to give to the board and upper management.
  12. 55-64 year olds; is the fastest growing age bracket with 79% of growth since 2012. (Source: JeffBullas.com) 67% of Internet users on Facebook in the US (Source: Pew Internet and American Life Project) DCL’s Facebook is mainly women 35-44
  13. Facebook fans are “one of us.” They are already library lovers.
  14. Ask questions, post fill in the blanks, etc.
  15. Use Facebook Insights to see exactly when your fans are online so you know when to post.
  16. Cross promote online and off!