london pulp week conference files

1. Canadian Forest Products in a New
Environmental Marketplace
Hawkins Wright Symposium
London
November 12, 2009

2. From Kyoto to Copenhagen
• A changed planet
• A changed attitudinal paradigm
– Now mitigation + adaptation
– Greater awareness and understanding
– New levels of activism
• Creation of a different ‘consumer’ type
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3. A Different Lens
• Angst is more global
• Key concern is pressure on the planet
• more personal and less about corporations and
governments.
• A moral obligation, that is not contingent upon the
actions of others.
• Strong desire to see less waste
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4. Environmentalism: Flavour of the Day?
• Despite new set of concerns and challenges
environmentalism remains a driving market
force
• Consumers will shape the market and
gravitate to responsible products and
responsible producers
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5. Forest Products:
Part of the Problem or Part of the Solution?
Leading reports (Stern & UN) have concluded that 20% of
global GHGs are the result of deforestation.
But
“A sustainable forest management strategy, aimed at
maintaining or increasing carbon stocks, while producing
an annual sustained yield of timber, will generate the
Largest mitigation benefit.”
Intergovernmental Panel on Climate Change (IPCC)

6. New Lens = Changed Marketplace
• The marketplace is rapidly moving in a direction where
demand for forest products must be met by countries
that can produce those products sustainably
• Price and supply no longer the only buying criteria
• Environmental performance emerging as key
consideration for consumers and buyers
• The commodity is becoming the message
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7. What are Consumers Expecting?
I. Legal
II. Prompt Regeneration
III. Certification
IV. Waste reduction
V. Lower greenhouse gas emissions
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8. How Do Canadian Forest Products
Producers Meet Expectations?
I. Legal
– No illegal logging
– Some of the most stringent forest resource laws in the world
– The most protected area in the world
II. Regenerated promptly
– By law, must be done
– No deforestation
III. Certified
– Most certified forest in the world
– 3rd party certification a condition of FPAC membership
IV. Waste reduction
– 98% of log that reaches mill is used
– No paper to landfill
V. GHG reduction
– 58% reduction in GHG’s since 1990‐ over 9x Kyoto
– 60% of energy from renewables
– Carbon neutral without off‐sets by 2015
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9. FPAC Members