111115 deck 8 the what and how of social marketing msa for test
1. Winning with Social
Marketing Readiness
Marc de Swaan Arons
Chairman EffectiveBrands
NYC, December 2011
Unleashing Global Marketing Potential™
2. Marc de Swaan Arons
24 Years Global Marketing Experience
11 Years EffectiveBrands
Advisor to CMOs and Global Brand Heads
3. Global Marketing Leadership Summit 2010
Shanghai, London, Amsterdam, New York, Singapore
Our Global Team
• 65 Global Marketing experts across 6 global locations
• 25 nationalities with global, regional and local experience
• Average 15 years of practical experience
4. Global Marketing Leadership Summit 2010
Shanghai, London, Amsterdam, New York, Singapore
EffectiveBrands Global Presence
New York - London - Amsterdam - Singapore - Paris - Tokyo
5. Global Marketing Leadership Summit 2010
Shanghai, London, Amsterdam, New York, Singapore
Passion for Global Marketing Effectiveness
6. Global Marketing Leadership Summit 2010
Shanghai, London, Amsterdam, New York, Singapore
Our Book: THE GLOBAL BRAND CEO
7. Global Marketing Leadership Summit 2010
Shanghai, London, Amsterdam, New York, Singapore
The Global Brand CEO Challengers
9. What made you successful will not guarantee future success
10. And No One Seems to Understand Your Predicament
11. Global Marketing Leadership Summit 2010
Shanghai, London, Amsterdam, New York, Singapore
The Social Marketing Readiness Challenge
Today, almost all Global brands are ‘Socially Active’
The question is no longer whether Social Marketing is important
But how to evolve the global marketing organization …
to become SocialMarketingReady
12. Today
1 A Brave New Social Marketing World
2 WHAT: Winning Social Global Brands
3 HOW: Global Marketing Organizational Readiness
We were in Shanghai recently in September to celebrate the launch of our latest book : the global brand ceoWith a conference around the same theme of today’s discussion: what it takes to win in global marketing
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