How digital can shape the structure of global pharma trying to position and boost emergent markets? How to keep consistency and max value generation for global brands?

1. Higher value and
better agility.
A global challenge, a local reality.
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Haider Alleg
Global eMarketing Manager
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2. About Gedeon Richter
A Pan-European specialty pharmaceutical company
A 112 year old company present in more than thirty countries
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Development of generic drugs and chemical processes as well
as biotechnology
An expanding product portfolio
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Learn how to cater for market need as growth
markets mature (#e4p) | Haider Alleg

3. Generating value
Local brand strategy
For the patients,
HCPs, payers…
Value
For global and local
teams, long-term
company vision…
Global brand strategy
#BeyondThePill
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Learn how to cater for market need as growth
markets mature (#e4p) | Haider Alleg
#ROI

4. Generating value for the users
The effort should
be reversed.
Content and
services
20%
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Technology should
bring agility to the
company.
Technology
(website, CLM,
CRM…)
!4
Learn how to cater for market need as growth
markets mature (#e4p) | Haider Alleg
80%

5. Generating value for the users
It should be:
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• user centric
• easy to adapt content
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• easy to scale
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• tailored services
This is possible if we share the
same vision and technology.
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Learn how to cater for market need as growth
markets mature (#e4p) | Haider Alleg
80%
Content and
services
Technology
(Website, CLM,
CRM)
20%

6. Think global, act local
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Decentralised
Clustered
Centralised at the HQ
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Learn how to cater for market need as growth
markets mature (#e4p) | Haider Alleg

7. One platform, different local use
Do you know this car?
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Learn how to cater for market need as growth
markets mature (#e4p) | Haider Alleg

8. The VAG platform
One production line, several models
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Learn how to cater for market need as growth
markets mature (#e4p) | Haider Alleg

9. Thank You!
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Learn how to cater for market need as growth
markets mature (#e4p) | Haider Alleg