5 “Must Know” Tips To Generate Buzz on YouTube

5 “Must Know” Tips To Generate Buzz on YouTube Raise Your Marketing IQ webinar series

About Us Amanda O’Brien Inbound Marketing Manager Hall Web Services www.hallme.com

Road Map ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What You Know About YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object]

What You May NOT Know ,[object Object],[object Object],[object Object],[object Object],* http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090106/FREE/901069995/1078/newsletter011

Inbound Marketing Time to Re-think Your Marketing Strategy! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],An Interaction An Interruption

Benefits of Using Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Everything has to work together to bring your chosen message to your chosen customer and generate the desired results. You can’t just shoot a video and throw it on the YouTube site; you need to develop a plan.” Michael Miller, YouTube for Business Author

How to Make a Good YouTube Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Create a Channel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Making a YouTube Channel ( http://www.youtube.com/user/greenpeaceusa)

Tools you need ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/australian-war-memorial/3527157206/ Staying Organized

Content Possibilities ,[object Object],[object Object],[object Object],[object Object]

Content Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5 Tips to generate buzz on YouTube

Have a Plan ,[object Object],[object Object],[object Object]

Plan: Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Plan: Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Plan: What are you going to measure? Popularity: ,[object Object],[object Object],[object Object],Engaging: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Plan: Measure with YouTube Insights ,[object Object],[object Object],[object Object],[object Object]

Be Original ,[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/pmtorrone/6208920/sizes/l/

#3 Focus on the First 10 Seconds

Focus on the first 10 seconds ,[object Object],[object Object],[object Object]

Create something valuable ,[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/10ch/3347658610/

Promote ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Promote: Social Media ,[object Object],[object Object],[object Object],[object Object]

Promote: Own search terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEO for your videos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Going Viral ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ You can create a World Wide Rave too – Just create something valuable, that people want to share and make it easy for them to do so .” - David Meerman Scott

Benefits of non-viral ,[object Object],[object Object],[object Object],Texas Instruments – Thank an engineer ,[object Object],[object Object],[object Object],[object Object]

Will it Blend ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Citrix ,[object Object],[object Object],[object Object],Interview with Wes Wasson, senior VP-CMO Citrix http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100106/FREE/912019981

Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/deapeajay/3016206629/

Learn More ,[object Object],[object Object],[object Object]

5 “Must Know” Tips To Generate Buzz on YouTube

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