Now that you understand the importance of search engine optimization and are implementing a strategy of your own, are you falling into some of the common pitfalls of SEO? This webinar will identify 6 common SEO mistakes including aspects of keyword strategy, on-page SEO elements, and content optimization - and how to remedy them.
6. Review Your Website
Look for duplicate title tags and meta descriptions.
1
Use an SEO crawler tool to capture page
Crawl Site title tags and meta descriptions. Small
websites can be done effectively by hand.
2 Find Every page on your site should have a
unique title tag and meta description.
Duplicates Highlight any duplicate values.
3 Implement
Changes
Rewrite title tags and meta descriptions to
match unique page content.
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12. Site Crawl
Capture title tags and meta descriptions.
URL Title Tag Meta Description
http://www.mainecats. maine cats Cats, maine, kittens
com/about_us in Brunswick!
http://www.mainecats. maine cats Cats, maine, kittens
com/contact_us in Brunswick!
http://www.mainecats. maine cats
com/calico_cats
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15. Rewrite Duplicate Tags
Make sure that each page is unique!
URL Title Tag Meta Description
http://www.mainecats.com/ About Maine Cats Maine Cats was
about_us founded in 2005. We
love finding Maine cats
new forever homes.
http://www.mainecats.com/ Contact Maine Cats Contact Maine Cats
contact_us with any cat related
questions. We love
hearing from you!
http://www.mainecats.com/ Calico Maine Cats If you're considering a
calico_cats calico cat for adoption,
you probably have a
good idea of what you
want in your new pet.
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20. Freshness and Your Website
Update your website regularly.
Editorial Create an editorial calendar and schedule updates
Calendar for your blog and other areas of your site.
Industry Comment on industry news and trends. Make sure
Trends that your content is unique and timely!
News and Publish press releases to your site. Potential topics:
Events internal promotions, new hires, charitable initiatives.
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24. Creating New Pages
Get the most return for your effort.
Optimized Site
Summer New Staff
2012 Members
Events
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25. Pick an SEO friendly CMS
(Content Management System).
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26. Optimize New Pages
‣ Title tag- 70 characters
‣ Meta description- 150 to 160 characters
‣ Write SEO friendly content
‣ Description alt tags for images
‣ Internal link to other pages
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30. Optimize for Local Searches
Have a targeted approach.
Directory Create or update local search directory listings. Be
sure to optimize for your business type and
Listings addresses.
Stay Keep up-to-date with Google+ and changes to local
Current search.
Leverage Sponsor local events and bloggers. Geo-tag photos
Local on networks like Google+ and Flickr.
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33. Trusted Sites Are Connected
Backlinks from several websites.
Petfinder.com
Portland.go
Tufts.edu
v
Mainecat
.com
Visitmaine.
Mespca.org
org
Boston.co
Cats.com
m
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36. Obtain Quality Backlinks
Have a targeted approach.
Quality Create unique content that people will share, like
Content blog posts, infographics and videos.
Sponsor/ Consider sponsoring local events or helping non
Engage profits. Ask that a link to your website be included.
Ask Ask business partners. Reach out to local and
industry bloggers who may be interested in writing
Nicely about you.
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39. Monitor Site Engagement
‣ Do users complete the desired action?
• Request more information?
• Download a white paper?
• Sign up for e-newsletters?
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41. Mistake Free SEO
1. Unique title tags and meta descriptions
2. Regular content updates
3. Optimize new pages
4. Optimize for local search
5. Seek out backlinks from quality websites
6. Focus on conversions and user experience
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