Google+ has been out for awhile now but it is still a bit confusing to many people and businesses. Now that Google places pages are Google+ Local pages and business pages are live, there is a lot businesses should be aware of on how this is affects them in the social media space AND the search space. We will talk about Google+ Local pages and the features of Google+ business pages. We will also look at examples of what some other businesses are doing with Google+ and at overall adoption of the social media site. You can view a full recording of this webinar online here: http://www.hallme.com/webinars/what-are-businesses-supposed-to-do-with-google-231.php

1. What Businesses
Are Supposed To
Do With

2. Who we are
Hall Internet Marketing
Portland, Maine
In business over 12 years
@hall_web
+Hall Internet Marketing
Amanda O’Brien
VP of Marketing
@amanda_pants

3. Got Questions?
• Use GoToWebinar “Ask a Question”
• Twitter with @hall_web
• Email amanda@hallme.com

4. What we are going to talk about?
• The drama
• The lingo
• The landscape of your business profile
• What are businesses supposed to do?
• Should your business go all in on Google+?

5. The Drama
June 2011 – Google+ (The Facebook Killer) arrives for individuals
November 2011 – Business Pages
Search results
Photo credit: http://www.flickr.com/photos/rog2bark/3633773522/

6. Why should you care?
• Google products
• Forced upon you
• Search rankings
• Back and Forth with Facebook
• 400 Million users – September 2012
Photo credit: http://www.flickr.com/photos/tomsaint/2987926396/

7. Biggest Reason?
•Be there first
•Early Twitter
•SEM Impact
Photo credit: http://www.flickr.com/photos/59937401@N07/5857835480/

8. Photo credit: Hubspot eBook

9. Enhance your profile
Claim your profile
Embrace
business
tools
Circles
Categorize your
customers Sparks
Monitor your brand

10. Create Profile
• http://www.google.com/+/business/
• Share
• Promote
• Measure
• Plays nice with Analytics
Photo credit: http://pinterest.com/pin/133911788890523054/

11. Pick a category

12. Create Profile
• Completely fill out your profile
• Default privacy setting is public

13. Page Owners and Managers

14. Claim Your Profile
• Google Places is now Google+ Local +
• 11/27 – Advanced Tactics in Local Search

15. Getting a Badge for your site
• https://developers.google.com/+/plugins/badge/
Photo credit: http://pinterest.com/pin/133911788890523054/

16. Circles
• Categorize people
• Local
• By topic
• Customers
• Pages can’t add people to Circles until they are added or
mentioned
• Coupons or discounts just to select users?!
Photo credit: http://pinterest.com/pin/133911788890523054/

17. Adding People to Circles
Photo credit: http://pinterest.com/pin/133911788890523054/

18. Hangouts
• Video chat
• 10 people
• Q&A, demo a product, meet the CEO
• 5 Creative Ways Businesses Are Using Google+ Hangouts

19. Ripples
• See your posts spread through Google+
• Identify influencers

20. Sparks
• Trends happening around the web
• Business to do? Use to create content?
Photo credit: http://pinterest.com/pin/133911788890523054/

21. Photos & Videos
• Cover photo
• Profile photo
• Updates

22. Photos & Videos
• Photos as updates
• What can you say visually?

23. Status Updates
• Tag profile +s
• Engage
• Respond to posts
• Photos and videos!
• How many times should you post?
• How much are you putting into this space?
• Daily? 3-5 times a day?
Photo credit: http://www.flickr.com/photos/jogibaer2/5459043426/

24. Google+ Events
• Integrates with Google Calendar
• Party mode – share video and photos at the event

25. Contests
Photo credit: http://www.flickr.com/photos/horiavarlan/4536149424/

26. Google+ IN Search
• Public profiles in results
• Sharing straight from SERPs
• Search Plus Your World – over
• Updates – if ‘relevant enough’

27. +1 Button - Endorse
• Google+ posts
• Search results
• Articles
• YouTube videos
• Display ads

28. Add author information in search results
• http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1408986
Photo credit: http://pinterest.com/pin/133911788890523054/

29. What do I post here?
Facebook
Twitter
LinkedIn
Email Newsletter
Blog
…
It’s a different audience – what do they want?
Photo credit: http://www.flickr.com/photos/10ch/3204310433/sizes/l/in/photostream/

30. Should you go all in on Google+
Got content?
Got visuals?
Got nerds? Early adopters? Content readers? Sharers?
Will segmenting help you (Circles)?
Got the tech support?
Be there, be there first and be there strong.
Wild, wild west
Photo credit: http://www.flickr.com/photos/valeriebb/238812343/in/photostream/

31. Need to know more?
• Google+ Blog
• Google+ Statistics
• Google+ Cheat Sheet
• HubSpot eBook: How to Use Google+ for Business

32. Learn More
Twitter: @Hall_Web
@amanda_pants
• Blog – http://www.hallme.com/blog/
• Webinars – http://www.hallme.com/webinars
• 10/16 - Tips to Keep Your Website Content Fresh
• 10/30 - Top 10 Tips You Need to Know About Using Twitter for Business
• Archived webinars - http://www.hallme.com/archived-webinars
1-877-425-5932 (HALL-WEB)
amanda@hallme.com
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