Evaluation of Media a2 project

1. Sam Hammond Media A2 Evaluation

2. 1. In what ways does my media product use, develop or challenge forms and conventions of real media products?

4. The lyrics also formed images within the mind, rather than create a story that is easy to follow. I think this is much more suitable as you could draw the audiences attention to the ideas and themes behind the music using the images. For example: “ Always would I hold out my hand, Feeling for fingers” paints the picture of a hand being held out, and someone else holding on to that hand. This is an image I used within my video, and I think this exaggerates the meaning behind the lyrics (people caring, but no one can help with your problems). This is an example of how I used Goodwin’s principles as one is to “Match visuals to the lyrics” as I matched the image provided from the song to what can be seen and I think this is extremely effective. Establishing a relationship between music and visuals

5. I have tried to include images of nature within all my products. This is so the artist is instantly recognisable as audiences will relate him to this theme. I also wanted to follow some of the conventions of acoustic music, and using images of nature is one of these. I also decided to use an image of a guitar on my album cover and website to emphasise the fact that Chris Sheehan is in fact an acoustic musician, and also to show he is a solo artist. People will see the images and instantly recognise that this is acoustic music, and therefore the connection has been made between the audience and the products. The effect of ‘contrast’ was extremely important within the branding of my artist. Within the video, I found that if I raise the contrast of the images, they become more vibrant and aesthetically pleasing. This contrast gave me the visual style I was looking for as it seemed to make the images stand out a lot more, and this is important in creating the identity of the artist as you want them to stand out and be unique. I then used this contrast effect on all of my products and I think it made them all extremely effective. Below you can see an example of my product before adding contrast, and then after adding contrast: Visual style and brand identity within my products

10. 2. How effective is the combination of your main product and ancillary texts?

15. 3. What have I learned from the audience feedback?

16. The questionnaire 1) Did the video suit the style of music? If so, was it effective? 2) Did you enjoy the music video? 3) If yes, what did you enjoy? If no, what did you dislike? 4) Is there anything within the video that you think should be altered? 5) Do you think my video matched the conventions of the ‘Concept’ genre of music videos? I asked a mixture of classmates, friends and family to answer these questions and write down their answers The answer to question 3 can be found in a video on my blog.

17. 4. How did you use new media technologies in the construction and research, planning and evaluation stages?