A course created for Carlow Kilkenny Skillnet

1. Blogging For Business

2. Blogging for business – Today I’m going to show you How to create a blog , a blog post and how to populate it.

4. Set up a group Wordpress.org blog

5. Installed a Wordpress.org theme

6. Written and published a blog post to the group blog

8. Blogs have the facility for readers to leave comments

10. Bloggers have 79% more twitter followers

11. Bloggers get 97% more inbound linksSource Hubspot http://bit.ly/kSYMTM http://bit.ly/keGHlY

13. Establish you as an expert

14. Brand awareness

15. Communication with customers

17. Establish you as an expert

18. Brand awareness

19. Communication with customers

21. What makes a successful blog?

22. What makes a successful blog?

23. What makes a successful blog?

24. What makes a successful blog?

26. Wordpress.com (hosted by wordpress) – For non business bloggers

27. Facebook – Quick and easy blogging for beginners

28. Tumblr / Posterous – Mini Blogging

30. Hosting package – www.blacknight.com

32. Getting started with Wordpress.org

33. Getting started with Wordpress.org

34. Getting started with Wordpress.org

35. Getting started with Wordpress.org

36. Getting started with Wordpress.org

37. Getting started with Wordpress.org

38. Getting started with Wordpress.org

39. Installing a theme dkret3

40. Customise your theme dkret3

41. Customise your theme dkret3

42. Customise your theme dkret3

43. Customise your theme dkret3

44. Customise your theme dkret3

46. All in one SEO pack - Search Engine Optimisation

47. Addthis Social Bookmarking Widget

48. fbLikeButton

50. Installing a Plugin

51. Installing a Plugin

52. Installing a Plugin

53. Getting an API Key for Akismet www.akismet.com/wordpress

55. Make it catchy and a ‘must click’

56. Include numbers or phrases like ‘how to’ e.g. ‘6 ways to improve your blog’

58. Short and snappy the first 160 are the most important as they are what the search engine adds as a description

59. Include search terms you’d like to be found for whenever you can e.g. ‘Carlow’ ‘hair’ ‘property’ ‘nutrition’

61. Break it into short digestible chunks – sub headings

62. Be yourself

64. Ask for a comment

66. Anything that was mentioned in the post – consider search terms

67. Categories

69. Creating a ‘New Post’

71. Google Alerts – Keep up to date with developments in your industry / area of interest

72. Find and follow blogs of interest – Google Blog Search

73. What questions do your customers ask you?

76. Social share – Feed to Twitter and Facebook

77. Comment on other blogs