20. How to post links Copy the full web address from the address bar in the web browser. Click ‘Link’ on Facebook Paste link in to box Choose a thumbnail Tell people why you are sharing it
21. How to get people to like your page: 1. Suggest to friends While logged in as yourself Click Suggest to friends on the right hand side of your page Click on each friend you want to invite Click ‘send recommendations’
22. How to get people to like your page: 2. Upload your mailing list Save your mailing list in Excel as a csv file (comma separated value) Click edit page on top right hand side Choose ‘Marketing’ from the left hand sidebar menu Click ‘Tell fans’ Click ‘send reccomendations’
23. How to get people to like your page: 3. Add a Like box or buttons to your website or blog
24. How to get people to like your page: 4. Insentivise it!
33. How to populate your page - Planning What is your page about? What do you want to be known for? What’s your story? Who is your target market? What else are they interested in?
40. How to populate your page – Handy applications Notes – blog using Facebook Slideshare – Share presentations like this one Promotions – Run contests within the Facebook rules (premium) RSS Graffiti – Import YouTube and Blog Feeds Twitter – Allow Facebook to update Twitter Pagemodo– Create a custom landing page
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42. Measure your success Facebook Insights Count comments and Likes Bit.ly – how many click throughs
43. Facebook etiquette Don’t post too often! Linking Twitter stream to Facebook can be overload Be Honest Respond to comments
44. If you get stuck: Email me:wave@spiderworking.com Phone me: 01 442 9410 Skype me: spiderworking.com Get these slides:http://bit.ly/ckfacebook