The basics of setting up a Facebook page for your business and how to populate it. Created for the Kildare Enterprise Board.

1. Facebook for Business

4. Know how to invite people to Like your page

5. Know how to post status updates, photos and links

6. Decided on a basic strategy for your page

8. 250million users log in in any 24 hour period

9. 1,5870,000 wall posts, 2,716,000 photos uploaded and 10,208,000 comments posted every 20 minutes in 2010Facebook –2010

11. 50% of the entire Irish population, over the age of 15 years, use Facebook

12. 1.865,000 Irish Facebook accounts

14. Case Study Garrendenny Lane Blog – January 2008 “40% of my fabric and wallpaper sales came directly from my blog and improved SEO that year and I gained clients as far away as Westmeath and Sligo.”

15. Case Study Garrendenny Lane Twitter – March 2009

16. Case Study Garrendenny Lane Facebook – September 2009 “…in Feb 2009, I had 2,500 unique visitors - these increased by approx 1000 a month to 10,500 in Dec 2009.” “I have had about 30 online sales from Twitter/Facebook although there may be more from Twitter where I haven't made the connection. ”

17. Case Study Garrendenny Lane “A little story from a couple of weeks ago, I was uploading new products and did a link from Facebook to a little silver bell that I had just uploaded. Within 20 minutes, one was sold along with another product to a Facebook fan. I went onto Twitter and tweeted that the bell had sold so quickly along with a link. Within ten minutes, another 2 were sold to 2 people who had read the tweet.”

18. Setting up your business page: www.facebook.com/pages/create.php

19. Setting up your business page:

20. Setting up your business page:

21. Setting up your business page:

22. Setting up your business page:

23. Setting up your business page: When you have 25 Likes: www.facebook.com/username Logo can be as big as 200px x 600px

24. How to get people to like your page: Suggest to friends While logged in as yourself Click Suggest to friends on the right hand side of your page Click on each friend you want to invite Click ‘send recommendations’

25. How to get people to like your page: Upload your mailing list Click edit page on top right hand side Choose ‘Marketing’ from the left hand sidebar menu Click ‘Tell fans’ Click ‘send reccomendations’

26. How to get people to like your page: Add a Like box or buttons to your website or blog Include it on all your printed and marketing materials *Provide good content* Ask your friends to share

27. How to get people to like your page: Insentivise it!

28. How to get people to like your page: Run a contest

29. How to get people to like your page: Encourage Interaction

30. How to post status updates, Links, and Photos

31. How to postquestions

32. How to postphotos

33. How to postlinks Copy the full web address from the address bar in the web browser. Click ‘Link’ on Facebook Paste link in to box Choose a thumbnail Tell people why you are sharing it

34. How topopulate your page - Planning What is your page about? What do you want to be known for? What’s your story? Who is your target market? What else are they interested in?

35. How topopulate your page – Finding content

36. How topopulate your page – Finding content

37. How topopulate your page – Use Facebook to blog

38. How topopulate your page – Be creative

39. How topopulate your page – Handy applications Notes – blog using Facebook Slideshare – Share presentations like this one Promotions– Run contests within the Facebook rules (premium) RSS Graffiti – Import YouTube and Blog Feeds Twitter – Allow Facebook to update Twitter Pagemodo– Create a custom landing page

41. Facebook etiquette Don’t post too often! Linking Twitter stream to Facebook can be overload Be Honest Respond to comments

43. How do you post a Link to Facebook?