Research By International Research Exchange Board - IREX in Iraq 2012

1. Audience Analysis
The Role of Journalism and Social Media in the
Consumption of News in Iraq
2012 Iraq Media Study
May 2012
1

2. Research Objective
The International Research & Exchanges Board (IREX) of Washington, DC, commissioned
D3 Systems, of McLean, VA, to research Iraqi citizens in order to obtain information on
media usage across demographic and psychographic variables. This research may be
used by media outlets to improve their responsiveness to the Iraqi audience and inform
their sales and marketing strategies. In addition, advertisers may use the research to
inform their media purchasing strategies. The research also may be used by media
development professionals working in Iraq.
2

3. Methodology
The IREX Audience Measurement Survey 2012 (W3) in Iraq is an ad hoc national quantitative
research study on media usage, habits and attitudes of people over the age of 15, across Iraq,
with a total sample size of 3,502 individuals. The total sample consists of a representative
sample of 2,702 individuals, as well as booster samples of 400 Iraqi youth using new media
and 400 young women ages 18-24. The margin of error is +/- 1.66%.
The questionnaire consists of 101 substantive questions, 19 demographic questions, and 28
management and quality control questions.
The fieldwork was conducted from February 25th - March 7th, 2012. The average length of a
successful interview was 101 minutes. 1,789 out of 5,291 contacts were refused by potential
respondents, resulting in refusal rate of 34%.
Internationally recognized KA Research Limited based in Turkey conducted the fieldwork in
Iraq as a strategic partner with D3 Systems.
• KA has been working in Iraq over the last 9 years and is known as one of the first
research companies to operate in Iraq.
• KA has 28 offices across 18 Iraqi provinces – employing over 800 fulltime experienced
Iraqi research and field staff.
• The company has conducted several hundred thousand quantitative interviews for D3
3
and other international and national companies in Iraqi since 2003.

4. Overview
This study is broken into three sections:
1. Demographic and psychographic information for the survey population.
2. Regional perspective on media behavior.
3. Media usage habits analyzed across five major mediums: Television, Radio, Print, the
Internet and Mobile Phones.
The analysis in this report has been weighted to represent the total population of Iraq.
The 18 province survey and data analysis is based on regional segmentation between
Northern Iraq, Central Iraq, and Southern Iraq.
Regional Population
North Central South
Dahuk (2%) Al-Anbar (5%) Karbala (3%)
Erbil (5%) Baghdad (24%) Babil (6%)
Sulaymaniyah (6%) Diyala (5%) Wasit (4%)
Kirkuk (3%) Salah Al-Din (4%) Al-Qadisiyyah (3%)
Nineveh (10%) An-Najaf (4%)
Al-Muthanna (2%)
Basra (7%)
Maysan (3%)
Dhi Qar (5%)
4

5. Demographics (by Region)
National North Central South
Percent Surveyed 100% 16% 47% 36%
(Estimated Population) 30.4 Million 4.9 Million 14.5 Million 10.9 Million
79% Arab 86% Kurdish 89% Arab 100% Arab
16% Kurdish 7% Arab 5% Kurdish
Ethnicity
2% Turkoman 6% Turkoman 3% Turkoman
1% Assyrian 1% Armenian 2% Assyrian
Locality 67% Urban 73% Urban 70% Urban 60% Urban
Gender 52% Male 51% Male 50% Male 54% Male
Ages 15-24 35% 33% 36% 34%
25-39 36% 35% 34% 39%
40-49 14% 14% 13% 14%
50-55+ 16% 13% 18% 13%
Education * 50% 48% 50% 51%
5
* Education includes “some /finished secondary” and “some university or higher”

6. CONTENTS
General Media Consumption Habits
News and Information in Iraq
State of Journalism in Iraq
TV Viewership and Broadcaster Trust
Radio Listenership and Broadcaster Trust
Print Media in Iraq
Internet Usage in Iraq
Mobile Media in Iraq
New Media Youth in Iraq
6

7. General Media Consumption Habits
TV continues to be the leading source of news and
information for Iraqis. However, social
communications are also seen as sources through
face-to-face interactions, the Internet and mobile
phones.
7

8. Weekly Usage of Traditional Media Sources For News and Information
National North Central South
Iraqi TV Stations 97% 97% 99% 96%
International TV (Arabic) 89% 72% 94% 90%
International TV (non-Arabic) 8% 12% 8% 6%
Iraqi Radio Stations 42% 51% 40% 41%
International Radio (non-Iraqi) 27% 22% 25% 31%
Iraqi Newspaper (Arabic) 20% 26% 21% 16%
Intl Newspaper (non-Iraqi) 3% 1% 6% 1%
Magazines 7% 17% 6% 3%
Friends and Family 43% 39% 32% 59%
Mosques/Religious Leaders 22% 33% 14% 27%
While Friends and Family are not “Media”, it is important to note that 43% of Iraqis
say they get news and information about current events from them at least once a
week.
8

9. Weekly Usage of New Media Sources For News and Information
National North Central South
Internet (Social Networks) 28% 23% 29% 30%
Internet (Official News Orgs.) 22% 18% 24% 21%
Blogs 6% 11% 9% 1%
Mobile Phone 31% 30% 25% 39%
(Friends and Family SMS)
Mobile Phone 15% 12% 14% 16%
(Official News SMS)
Noteworthy is the use of new media to get news and information from social
connections via online social networks and mobile phone-SMS.
9

10. Television Is Essential To Delivering News to Iraqis
Nationally, 97% of Iraqis are watching TV for their news, more than double any
other media source.
Percentage of people who
used the medium for news in 97%1 42%2 34%* 33%** 20%
the last week
Percent that spend at least 45
minutes consuming news via 52% 14% 17% 2% 1%
medium on an average day
Percent that spent at least 45
minutes consuming 89% 16% 25% 16% 7%
entertainment by media type
1 „Television, Iraqi‟
2 „Radio, Iraqi‟
*combined Internet-News Organizations, Internet-Social Networks, and Blogs
**combined Mobile-News Organizations and Mobile-Friends or Family
10

11. Northern Iraq: 96% are watching TV for news on weekly basis –
Percentage of people who
used the medium for news in 97%1 51%2 30%* 31%** 26%
the last week
Percent that spent at least 45
minutes per day consuming 63% 25% 15% 10% 4%
news by media type
Percent that spent at least 45
minutes per day consuming 72% 23% 15% 13% 6%
entertainment by media type
72% are watching TV entertainment more than 45 minutes a day
1 „Television, Iraqi‟
2 „Radio, Iraqi‟
*combined Internet-News Organizations, Internet-Social Networks, and Blogs
11
**combined Mobile-News Organizations and Mobile-Friends or Family

12. Central Iraq: 99% are watching TV for news
Percentage of people who
used the medium for news in 99%1 40%2 38%* 29%** 21%
the last week
Percent that spent at least 45
minutes per day consuming 51% 12% 16% 1% 1%
news by media type
Percent that spent at least 45
minutes per day consuming 93% 18% 29% 20% 9%
entertainment by media type
While over half of Iraqis in the Central provinces watch more than 45 minutes of
news, 93% spend more than 45 minutes a day watching TV for entertainment.
1 „Television, Iraqi‟
2 „Radio, Iraqi‟
*combined Internet-News Organizations, Internet-Social Networks, and Blogs 12
**combined Mobile-News Organizations and Mobile-Friends or Family

13. Southern Iraq: 96% are watching news on TV
Percentage of people who
used the medium for news in 96%1 41%2 31%* 40%** 16%
the last week
Percent that spent at least 45
minutes per day consuming 49% 11% 21% 1% 1%
news by media type
Percent that spent at least 45
minutes per day consuming 90% 10% 23% 12% 5%
entertainment by media type
40% report using their mobile phones as a source of news
1 „Television, Iraqi‟
2 „Radio, Iraqi‟
*combined Internet-News Organizations, Internet-Social Networks, and Blogs 13
**combined Mobile-News Organizations and Mobile-Friends or Family

14. News and Information in Iraq
14

15. Iraqis are primarily interested in local news and are increasingly less
interested in information the further removed it is from directly
impacting them.

16. Higher interest in provincial, domestic, and local news, as well as reporting on
employment and corruption
Top News and Current Events Content Interest Level
News about your province
Employment
News about the rest of Iraq
News about local community/neighborhood
Corruption
Education
Crimes
Domestic politics
Youth concerns
Religion
International politics
Human rights
Economic developments in Iraq
Women‟s concerns
Health/medicine
Real estate / construction
Democracy
International news
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 16
Sample Size
National = 3502 | North = 573 | Central = 1659 | South = 1270 National North Central South Combined „Very interested‟ and „Somewhat interested‟

17. News and Current Events Content Interest Level - 2009 to 2012
Employment
Human rights
International politics
Crimes
Youth concerns
Women’s concerns
Domestic politics
Education
Real estate / construction
Science and technology
News about the rest of Iraq
Economic developments in Iraq
Business news in Iraq
News about neighbor countries
Agriculture
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2009 2011 2012
17
Sample Size Topics with less than 5 percentage points of change were left off the graph (Democracy, Obituaries, International News,
2012 = 3502 | 2011 = 3000 | 2009 = 2175 Health/Medicine, Corruption, Environment/Ecology, News about your province, Religion, and Sports)

18. Overall living conditions are considered “good” by 52% of Iraqis –
Primary issues in Iraq are related to employment, electricity and the
infrastructure and security in the Central provinces.
Conditions in Iraq (% 'very good' and 'somewhat good„)
Availability of food
Security from crime and violence
Your living conditions overall
The education available to youth
The availability of clean water
Freedom of movement
The rights of children
The rights of women
Availability of medical care
Ability to afford things I need and want
Roads, bridges and other…
Available job/economic opportunities
The supply of electricity
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
National North Central South 18
Sample Size
National = 3502 | North = 573 | Central = 1659 | South = 1270

19. State of Journalism in Iraq
19

20. While most news sources saw a decline in reliability according to respondents, print
media sources declined dramatically
Reliablity of Traditional News Sources - 2009 to 2012
73% 73%
69%
66%
64% 64% 63% 63% 63% 61%
61% 60%
56% 56%
54%
52%
50%
45% 46%
43%
41%
39%
31% 29% 30%
Magazines Iraqi Newspapers TV - Int'l, Non- Int'l Newspapers Radio--Iraqi Radio-- Int'l, Non- TV - Int'l, Arabic TV - Iraqi Mosques/Religious Friends or Family
Arabic Iraqi Leaders
2009 2011 2012
20
Sample Size varied for each year and source depending on the number of respondents who reported using the source for news.

21. Ethical journalists has become the most important quality for respondents
regarding journalism in Iraq
Importance of Journalistic Qualities
(combined '4' or '5' on 5-point scale)
Journalists are ethical
News without any influence from governments or political groups
Journalist cover key events and issues
Detailed and important source of political news
Credibility in reporting regional/international news
News reflects a balanced coverage, presenting all sides of issues
Reporting is fair, objective and well-sourced
Detailed and important source of social, art, culture news
Journalist and editors do not practice self-censorship
A broad spectrum of social interests and minorities represented in the media
Detailed and important source of sports news
0% 10% 20% 30% 40% 50% 60% 70%
National North Central South 21
Sample Size
National = 3502 | North = 573 | Central = 1659 | South = 1270

22. Journalistic freedom is important in Iraq – Iraqis in the central provinces
perceive conditions to be worse than those from other parts of Iraq.
Conditions of Journalism in Iraq
(combined 'very good' and 'somewhat good')
Journalism in Iraq is free from official censorship
Local journalists are able to cover the news free from intimidation
Journalists and media outlets are free from intimidation
Journalism is able to present news and information with an independent
voice
Foreign journalists are able to cover the news free from intimidation
Media coverage presents a variety of political and social viewpoints
Journalist in Iraq are free to present an independent perspective on the
news
0% 10% 20% 30% 40% 50% 60% 70% 80%
National North Central South
22
Sample Size
National = 3502 | North = 573 | Central = 1659 | South = 1270

23. TV Viewership and Broadcaster Trust
23

24. Iraq Weekly TV Viewership and Level of Trust
68%
58% 57%
56%
44% 43% 42% 41% 41% 41% 40% 39%
31%
26%
22%
15% 15% 15%
13%
3%
2% 2%
0% 0%
Al-Sharqiya TV MBC 1 Al-Iraqia Al-Arabiya Al-Sumaria TV Melody TV Al-Baghdadia LBC Al Jazeera Rotana Cinema Al-Hurra Dubai TV
Viewership: Percentage of respondents who report watching the channel „yesterday‟ or „within the past seven days‟ 24
Sample Size Trust: Percentages for the question “Which television channels do you trust the most for news and information?” (Total of three mentions)
National = 3502

25. Northern Iraq: Kurdistan Satellite TV (61%) is the most watched TV
station for news and information
Northern Iraq Weekly TV Viewership and Level of Trust
61%
57% 57%
54% 54%
51%
48% 48% 47%
44% 43%
40%
34% 34%
16%
8%
6% 7%
5%
1%
Kurdistan Satellite Gali Kurdistan KurdSAT (PUK TV) Speda Channel Payam TV Korek Channel Jamawer Channel KNN TV Zagros TV NRT Channel
TV Channel (PDK
TV)
Viewership: Percentage of respondents who report watching the channel „yesterday‟ or „within the past seven days‟ 25
Sample Size Trust: Percentages for the question “Which television channels do you trust the most for news and information?” (Total of three mentions)
North = 573

26. Central Iraq: Al-Sharqiya is the most watched station for news and
information
Central Iraq Weekly TV Viewership and Level of Trust
78%
Viewership
68% Trust
64% 63%
54% 53%
48% 48% 48% 48%
38%
29%
23%
19%
18%
8%
6%
3%
0% 0%
Al-Sharqiya Al-Arabiya Al-Iraqia MBC 1 Al Jazeera Al-Baghdadia Al Rasheed Abu Dhabi TV Rotana Melody TV
TV TV Cinema
Viewership: Percentage of respondents who report watching the channel „yesterday‟ or „within the past seven days‟ 26
Sample Size Trust: Percentages for the question “Which television channels do you trust the most for news and information?” (Total of three mentions)
Central = 1659

27. Southern Iraq: Al-Iraqia and Al-Sharqiya are the two most watched
TV channels for news and information
Southern Iraq Weekly TV Viewership and Level of Trust
66%
61%
58%
53% 52%
50%
47%
43%
41%
35%
32%
30%
21%
17%
11%
4%
1% 2%
Al-Sharqiya TV Al-Iraqia MBC 1 Al Fayha TV Al Anwar TV Al-Arabiya Al-Sumaria TV Al-Forat LBC
Viewership: Percentage of respondents who report watching the channel „yesterday‟ or „within the past seven days‟ 27
Sample Size Trust: Percentages for the question “Which television channels do you trust the most for news and information?” (Total of three mentions)
South = 1270

28. Radio Listenership and Broadcaster
Trust
Radio listenership is relatively low compared to
TV, however its importance in delivering news is
clear – as with TV, low levels of trust are evident.
28

29. Iraqis listen to a variety of radio programs–
Radio Programs Listened to at Least Once a Week
News
Music/Songs
Religious programs
Talk shows
Sports
Radio Drama
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
National North Central South
29
Sample Size
National = 3502 | North = 573 | Central = 1659 | South = 1270

30. Nationally, Radio Sawa is the most listened radio station in Iraq on a
weekly basis
35%
33% Iraq Weekly Radio Listenership and Trust
30%
25%
25%
20% 19% 19%
18% 18%
17% 17%
15%
15% 14%
11%
10% 8% 9% 9%
8%
7% 7% 7%
6% 6%
5% 5%
5% 4%
3%
0%
Radio Sawa Baghdad Radio Radio Nawa Al-Iraqia Radio London (Arabic) Monte Carlo SumerRadio Daru al-Salam RadioKDP (Voice of Kurdistan) People Voice of America
BBC Radio Radio FM Al-Mustaqbal (Future Radio) of the
PUK (Voice of Kurdistan)
Listenership: Percentage of respondents who report listening to the station „yesterday‟ or „within the past seven days‟ 30
Sample Size Trust: Percentages for the question “Which radio stations do you trust the most for news and information?” (Total of three mentions)
National = 3502

31. Northern Iraq: Radio Nawa is the most listened to radio station –
followed closely by KDP and PUK
40%
Northern Iraq Weekly Radio Listenership and Trust
36%
35%
32%
30% 28% 28% 28% 28%
25%
24%
22%
20%
17%
15%
12% 12% 12%
11%
10% 8% 9% 9%
8%
6%
4% 5%
5%
0%
Radio Nawa KDP PUK Zagros Radio Radio Sawa Dangi Hawler Voice of Radio Monte BBC London Al-Iraqia Radio
America Carlo (Arabic)
Listenership: Percentage of respondents who report listening to the station „yesterday‟ or „within the past seven days‟ 31
Sample Size Trust: Percentages for the question “Which radio station do you trust the most for news and information?” (Total of three mentions)
North = 573

32. Central Iraq: Radio Sawa and Baghdad Radio remain the top two stations for weekly radio
listenership in the central provinces
45%
Central Iraq Weekly Radio Listenership and Trust
40% 39%
35%
30%
27%
24%
25% 23%
22%
20%
17% 17% 17%
15% 15% 15% 15% 16%
15% 14% 13%
11%
10%
10% 8%
8% 7%
5% 5%
5%
0%
Radio Sawa Baghdad Radio Radio NawaBC London (Arabic)
B Al-Iraqia Radio
Radio Sumer FM Monte Carlo Daru al-Salam Radio (Future Radio)
Radio Radio Al-Mustaqbal Aur FM Demozy FM
Listenership: Percentage of respondents who report listening to the station „yesterday‟ or „within the past seven days‟ 32
Sample Size Trust: Percentages for the question “Which radio station do you trust the most for news and information?” (Total of three mentions)
Central = 1659

33. Southern Iraq: Al Iraqi and Baghdad Radio join Radio Sawa as the key stations in the
region in terms of weekly listenership
40% 38% Southern Iraq Weekly Radio Listenership and Trust
35%
30%
30%
26%
24%
25%
22%
20%
20%
17%
15%
14%
13%
10%
9% 9%
10% 8% 8%
7% 7%
6%
5% 4%
3%
1%
0%
Radio Sawa Al-Iraqia Radio Baghdad Radio BBC London Radio Daru al- Radio Nawa Idha' at Radio Monte Al Mirbad Radio Iraq al
(Arabic) Salam Baghdad/ Idha' Carlo Hur (Radio Free
at Basra Iraq)
Listenership: Percentage of respondents who report listening to the station „yesterday‟ or „within the past seven days‟ 33
Sample Size Trust: Percentages for the question “Which radio station do you trust the most for news and information?” (Total of three mentions)
South = 1270

34. Print Media in Iraq
Newspaper readership is lowest used of the
mediums surveyed.
34

35. Nearly two-thirds of Iraqis are not reading newspapers
Frequency of Newspaper Readership
61%
12% 12%
8% 7%
Daily or almost Several times a Once a week Less than once Do not read at
every day week a week all
35
Sample Size
National = 3502

36. The two most read newspapers are Azzaman and Al Sabah, with more than double the mentions
of the next most read paper
35%
33% Newspaper Read Most on a Regular Basis
30%
30%
25%
20%
15% 14%
12%
11%
10%
7% 6% 6% 6% 6%
5%
0%
Al-Sabah Azzaman Al-Mada Al-Sabah Al-Jadid Al-Atihad Al-Bayna Al-Bayan Rodaw Al-Mua'tamar Al-Adala
36
Sample Size
National = 1352

37. Internet Usage in Iraq
37

38. Four of the top five computer activities are “social” in nature
Computer Activities
('Everyday' or 'At least once a week')
Social networking
Browse the internet with no specific purpose
Send/Receive Email
Send/Receive Instant Messages
Communicate with chat or news groups
Search Engines
To find out the latest news
Personal/research purposes
Downloading or watching video
Downloading or Listening to Music
School/research purposes
Work related purposes
Purchase goods or services with phone credits
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
National North Central South 38
Sample Size
National = 1534 | North = 224 | Central = 812 | South = 498

39. Weekly computer use for almost all activities increased from 2011 to 2012,
with a 22% increase in social networking activity
Computer Activities - 2011 to 2012
Social Networking 42%
64%
Browse the Internet 51%
63%
Send/Receive Email 47%
60%
Send/Receive Instant Messages 40%
55%
Communicate with chat/news groups 37%
53%
Search Engines 31%
45%
Get the Latest News 40%
40%
Personal/Research 29%
40%
Download or Watch Video 37%
37%
Download or Listen to Music 40%
31%
School/Research 6% 2011 2012
28%
Work Related 10%
23%
0% 10% 20% 30% 40% 50% 60% 70%
Sample Size 39
2012 = 1535 | 2011 = 1407

40. Facebook is by far the leading social network service in Iraq – with more than twice the
accounts registered with Maktoob, Twitter or YouTube
Social Network Account Ownership in Iraq
(for those who mentioned using the computer for social networking)
Facebook
Twitter
YouTube
Maktoob
Yahoo
Google
MySpace
0% 10% 20% 30% 40% 50% 60% 70% 80%
National North Central South
40
Sample Size Note: Only respondents who mentioned using the computer for social networking were asked
National = 1387 | North = 178 | Central = 720 | South = 489 which network or networks they had accounts with

41. While Google and Yahoo are generally popular traditional web
destinations – Facebook and Maktoob (social networking sites) are
ranked prominently as a source of news and information in Iraq
Top Websites by Weekly Visits
(‘Yesterday’ or ‘Within the last seven days’)
Facebook 22%
Yahoo (www.yahoo.news.com) 22%
Google (news.google.com) 20%
Maktoob (www.maktoob.com) 13%
Hotmail (www.hotmail.com) 9%
Al-Jazeera (www.aljazeera.net) 6%
Al-Arabiya (www.alarabiya.net) 5%
BBC Arabic (bbcarabic.com) 5%
Al Hurra (www.alhurra.com) 5%
Radio Sawa (www.radiosawa.com) 3%
www.alsharqia.com 3%
Sot al Iraq (www.sotaliraq.com) 3%
Radio Nawa (www.radionawa.com) 3%
Kitabat (www.kitabat.com) 3%
www.koora.com 3%
Elaph (www.elaph.com) 2%
0% 5% 10% 15% 20% 25%
41
Sample Size
National = 3502

42. Mobile Media in Iraq
42

43. A majority of respondents (57%) use their mobile phones to
communicate with SMS messages
Mobile Phone Uses
('everyday' or 'at least once a week')
To make phone calls 98%
Send/Receive SMS messages 57%
Listen to downloaded music 34%
Send and receive photos 24%
Send status updates (Social
networks) 19%
Send and receive videos 16%
Listen to radio broadcasts 15%
Read news, via SMS from news
orgs 7%
Pay for products or services 4%
Other 3%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
43
Sample Size
National = 3502

44. About a fifth of Iraqis own more than one mobile phone – their phone is
typically considered their own personal phone versus sharing it with others
3 or more Do not
own My personal phone (no
handsets
2% one else uses it)
4%
9%
8%
2 handsets I share a phone with
16% others in my house
1
handset
78% The phone is owned by
83% the head of the
household
Handset Ownership in Iraq Mobile Ownership in Iraq
44
Sample Size
National = 3502 | Mobile Phone Owners = 3440

45. New Media Youth in Iraq
Iraqis between 15 and 24 years old make up more
than a third of the population – this younger
generation utilize the internet for news and
information and social interactions are an
important part of staying informed.
45

46. New Media Youth in Iraq
In this survey we describe New Media Youth as 15-24 year old Iraqis using at least one of
the following on a weekly basis:
• Internet Blogs
• News Organizations on the Internet (National/International – Al Jazeera, BBC, etc.)
• Social Networks on the Internet (Facebook, Maktoob, Twitter, etc.)
• Mobile Phone/PDA SMS from an official news organization
• Mobile Phone/PDA SMS from an information source (Friends and Family)
568 (weighted)/759 (unweighted) out of 3502 respondents fit the profile of a New Media
Youth
46

47. New Media Youth, based on their selection, use social media and the Internet at higher rates than
the general population. Interestingly, the New Media Youth also use friends and family for news and
information at more nearly double the percent of the national sample.
All Others New Media Youth
Iraq TV 97% 98%
International TV (Arabic) 89% 93%
International TV (non-Arabic) 8% 7%
Iraq Radio 42% 50%
International Radio (non-Iraqi) 27% 37%
Iraqi Newspaper (Arabic) 20% 18%
Intl Newspaper (non-Iraqi) 3% 3%
Magazines 7% 9%
Friends and Family 43% 84%
Mosques/Religious Leaders 22% 18%
Internet (Social Networks) 28% 84%
Internet (Official News Sites) 22% 76%
Blogs 6% 20%
Mobile Phone 31% 82%
(Friends and Family SMS)
Mobile Phone 15% 61%
(Official News SMS) 47
Sample Size
Combined use „Everyday of the week‟ and „At least once a week‟
National = 3502 | New Media Youth = 568

48. The New Media Youth are more interested in topics such as youth
concerns, sports, democracy, and science and technology
Interest Level ('very interested' and 'somewhat interested') by News Topic
News about your province
Employment
News about the rest of Iraq
News about local community/neighborhood
Corruption
Education
Crimes
Domestic politics
Youth concerns
Religion
International politics
Human rights
Economic developments in Iraq
Women’s concerns
Health/medicine
Real estate / construction
Environment/ecology
Business news in Iraq
Science and technology
Democracy
News about neighboring countries
Agriculture
Sports
International news
Obituaries
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
48
Sample Size National New Media Youth
National = 3502 | New Media Youth = 568

49. While the general prioritization of journalistic qualities is similar – New Media Youth value
news without outside influence as well as balanced, fair, objective and well-sourced reporting
more than the National population
Importance of Journalistic Qualities
(Combined '4' and '5' on 5-point scale)
Journalists are ethical 63%
66%
News without any influence from governments or political groups 61%
70%
Journalist cover key events and issues 57%
64%
Detailed and important source of political news 56%
59%
Credibility in reporting regional/international news 55%
56%
News reflects a balanced coverage, presenting all sides of issues 55%
63%
Reporting is fair, objective and well-sourced 55%
63%
Detailed and important source of social, art, culture news 46%
50%
Journalist and editors do not practice self-censorship 40%
43%
A broad spectrum of social interests and minorities represented in the media 38%
39%
Detailed and important source of sports news 26%
30%
0% 10% 20% 30% 40% 50% 60% 70% 80%
National New Media Youth 49
Sample Size
National = 3502 | New Media Youth = 568

50. For More Information
Regarding The Findings Provided In This Report Contact:
Evan Tachovsky
IREX
202.628.8188
etachovsky@irex.org
www.irex.org
Ben Stevenson
D3 Systems
703.388.2450
www.D3Systems.com
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51. D3 Systems, Inc. 51
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