3. TrueView: what
Before video
If user chooses to
User selects a
begins, user sees 5
watch whole ad or
video to watch
seconds of a
30s, only then does
TrueView video ad
advertiser pay!
4. TrueView: why
Persuasive
Video advertising is
proven to build recall,
equity, purchase intent
Precise
Global Scale
Advanced targeting
Drive awareness by
help reach best
connecting with
prospects efficiently
800M global users
6. TRUEVIEW IN-STREAM
Viewer Experience
Choice to skip or watch ad
Advertiser is Charged
The shorter of 30 seconds or ad
completion
If viewers choose to close
the ad, we exposed our
brand to them without any
cost.
9. TRUEVIEW IN-DISPLAY
Viewer Experience
Sees video promoted against
suggested videos on YouTube or
related content across the
Google Display Network
Advertiser is Charged
When viewer chooses to
watch ad