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Youtube
Promote video with youtube ads
TrueView Video Ads
Customers choose
relevant ads

Advertisers pay for
engaged views
TrueView: what

Before video

If user chooses to

User selects a

begins, user sees 5

watch whole ad or

video to watch

seconds of a

30s, only then does

TrueView video ad

advertiser pay!
TrueView: why

Persuasive
Video advertising is
proven to build recall,
equity, purchase intent

Precise

Global Scale

Advanced targeting

Drive awareness by

help reach best

connecting with

prospects efficiently

800M global users
TRUEVIEW AD TYPE
TRUEVIEW IN-STREAM
Viewer Experience
Choice to skip or watch ad
Advertiser is Charged
The shorter of 30 seconds or ad
completion
If viewers choose to close
the ad, we exposed our
brand to them without any
cost.
TRUEVIEW IN-SLATE
Viewer Experience
Option to choose one ad
among many or watch regular
commercial breaks
Advertiser is Charged
When viewer chooses to watch ad
TRUEVIEW IN-SEARCH
Viewer Experience
Sees a video promoted among
search results on YouTube or
video.google.com
Advertiser is Charged
When viewer chooses to
watch ad
TRUEVIEW IN-DISPLAY
Viewer Experience
Sees video promoted against
suggested videos on YouTube or
related content across the
Google Display Network
Advertiser is Charged
When viewer chooses to
watch ad

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Youtube ad trueview 2013