SlideShare a Scribd company logo

Mobile Opportunities of Today - Jeff Allen at Acquisio Summit

•Download as PPTX, PDF•
•
Hanapin Marketing
Hanapin Marketing

Jeff Allen at the Acquisio User Summit June 27-29, 2012 Montreal, QC Topic: Mobile Ad Opportunities of Today and Tomorrow

BusinessNews & Politics
1 of 24
Replace area with partner/customer logo (Remove if not needed) Mobile Opportunities of TODAY Creating experiences engineered for mobile that are oddly useful. 1 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
Jeff Allen Hanapin Marketing Blog: PPCHero.com @JeffAllenUT 2 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
Why does mobile matter? 3 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
For me, it all comes down to 1 reason… 4 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
Why does mobile matter? We suck at it. 5 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
137 links! 2 step, 14+ field form! 6 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
#SorryMom 7 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
My Device is an iPhone My Carrier is AT&T 8 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
Device specific targeting lowers CPA Pre-Device Targeting Post-Device Targeting 9 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
26 Links & Not one personalized message 10 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
So Excited! So Stupid! 109 Links Above the Fold 11 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
We are better than this. 12 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
Create experiences engineered for mobile that are oddly useful. Mobile advertisers need to extend their hand first. – Mobile is like desktop circa 1999. 13 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
Desktop 14 Acquisio User Summit 2012 Mobile #ACQsummit © Copyright Acquisio 2012
Create experiences engineered for mobile that are oddly useful. Speed up your site. – Every 1 second of landing page load delay you lose 7% of visitors on desktop. – Mobile is likely double that. 15 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
Create experiences engineered for mobile that are oddly useful. Get started today, optimize tomorrow. 16 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
Mobile Case Study 17 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
Converted 3x Worse! 18 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
Image Results: • 373% increase in conversion rate • 33% higher conversion rate than desktop • 18% of all leads come from mobile • 300% increase in mobile investment Button Color Link to Full Site 19 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
Companies (or agencies) that get it. 20 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
21 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
22 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
23 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
Thank you! Jeff Allen Hanapin Marketing / PPCHero.com Jeff.allen@hanapinmarketing.com @JeffAllenUT 24 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012

Recommended

Meeting Renters' Expectations with Virtual Leasing
Meeting Renters' Expectations with Virtual LeasingMeeting Renters' Expectations with Virtual Leasing
Meeting Renters' Expectations with Virtual LeasingAppFolio
 
Asia Expansion: Mobile trends and User Acquisition strategies in Japan and Korea
Asia Expansion: Mobile trends and User Acquisition strategies in Japan and KoreaAsia Expansion: Mobile trends and User Acquisition strategies in Japan and Korea
Asia Expansion: Mobile trends and User Acquisition strategies in Japan and KoreaKen Asakura
 
On-demand Mobile App Ideas For Startups in 2021
On-demand Mobile App Ideas For Startups in 2021On-demand Mobile App Ideas For Startups in 2021
On-demand Mobile App Ideas For Startups in 2021Sparx IT Solutions Pvt Ltd
 
What we do
What we doWhat we do
What we doGavin Cooke
 
Web Development Trends That Can Boost Your Digital Marketing Efforts in 2021
Web Development Trends That Can Boost Your Digital Marketing Efforts in 2021Web Development Trends That Can Boost Your Digital Marketing Efforts in 2021
Web Development Trends That Can Boost Your Digital Marketing Efforts in 2021Samskriti Business Solutions
 
Ideamart UCSC outreach 2014
Ideamart UCSC outreach 2014Ideamart UCSC outreach 2014
Ideamart UCSC outreach 2014Shafraz Rahim
 
Mobile Apps Strategy SDN
Mobile Apps Strategy SDNMobile Apps Strategy SDN
Mobile Apps Strategy SDNArnd Brugman
 
Sabaragamuwa Outreach 2014
Sabaragamuwa Outreach 2014Sabaragamuwa Outreach 2014
Sabaragamuwa Outreach 2014Shafraz Rahim
 

Recommended

Meeting Renters' Expectations with Virtual Leasing
Meeting Renters' Expectations with Virtual LeasingMeeting Renters' Expectations with Virtual Leasing
Meeting Renters' Expectations with Virtual LeasingAppFolio
 
Asia Expansion: Mobile trends and User Acquisition strategies in Japan and Korea
Asia Expansion: Mobile trends and User Acquisition strategies in Japan and KoreaAsia Expansion: Mobile trends and User Acquisition strategies in Japan and Korea
Asia Expansion: Mobile trends and User Acquisition strategies in Japan and KoreaKen Asakura
 
On-demand Mobile App Ideas For Startups in 2021
On-demand Mobile App Ideas For Startups in 2021On-demand Mobile App Ideas For Startups in 2021
On-demand Mobile App Ideas For Startups in 2021Sparx IT Solutions Pvt Ltd
 
What we do
What we doWhat we do
What we doGavin Cooke
 
Web Development Trends That Can Boost Your Digital Marketing Efforts in 2021
Web Development Trends That Can Boost Your Digital Marketing Efforts in 2021Web Development Trends That Can Boost Your Digital Marketing Efforts in 2021
Web Development Trends That Can Boost Your Digital Marketing Efforts in 2021Samskriti Business Solutions
 
Ideamart UCSC outreach 2014
Ideamart UCSC outreach 2014Ideamart UCSC outreach 2014
Ideamart UCSC outreach 2014Shafraz Rahim
 
Mobile Apps Strategy SDN
Mobile Apps Strategy SDNMobile Apps Strategy SDN
Mobile Apps Strategy SDNArnd Brugman
 
Sabaragamuwa Outreach 2014
Sabaragamuwa Outreach 2014Sabaragamuwa Outreach 2014
Sabaragamuwa Outreach 2014Shafraz Rahim
 
Why Utilities Need to Re-energize their Customer Experience
Why Utilities Need to Re-energize their Customer ExperienceWhy Utilities Need to Re-energize their Customer Experience
Why Utilities Need to Re-energize their Customer ExperienceCapgemini
 
Marcom Shoot 2 Share
Marcom Shoot 2 ShareMarcom Shoot 2 Share
Marcom Shoot 2 ShareJelle Kolleman
 
Ideamart nsbm outreach 2015
Ideamart nsbm outreach 2015Ideamart nsbm outreach 2015
Ideamart nsbm outreach 2015Shafraz Rahim
 
Acumen Solutions 2011 MSO Mobile Summit - Mobilizing your Organization
Acumen Solutions 2011 MSO Mobile Summit - Mobilizing your OrganizationAcumen Solutions 2011 MSO Mobile Summit - Mobilizing your Organization
Acumen Solutions 2011 MSO Mobile Summit - Mobilizing your OrganizationJacob Glenn
 
Android in app & idea consultation
Android in app & idea consultationAndroid in app & idea consultation
Android in app & idea consultationShafraz Rahim
 
SoftEdge_Pitch_new
SoftEdge_Pitch_newSoftEdge_Pitch_new
SoftEdge_Pitch_newVitaliy Istushkin
 
abledit Solutions
abledit Solutionsabledit Solutions
abledit SolutionsRitesh Singh Sikarwar
 
Summer Maintenance Strategies: Keep Calls Down When The Temperature Goes Up
Summer Maintenance Strategies: Keep Calls Down When The Temperature Goes UpSummer Maintenance Strategies: Keep Calls Down When The Temperature Goes Up
Summer Maintenance Strategies: Keep Calls Down When The Temperature Goes UpAppFolio
 
CMA_Executive_Summary (1)
CMA_Executive_Summary (1)CMA_Executive_Summary (1)
CMA_Executive_Summary (1)Muhammad Azhar
 
Quality score
Quality scoreQuality score
Quality scoreopty
 
Selling Display to Your SMB Clients
Selling Display to Your SMB ClientsSelling Display to Your SMB Clients
Selling Display to Your SMB ClientsAcquisio
 
AdWords Quality Score Overview
AdWords Quality Score OverviewAdWords Quality Score Overview
AdWords Quality Score OverviewFrederick Vallaeys
 
Acquisio summit-2012-mobile-anderson
Acquisio summit-2012-mobile-andersonAcquisio summit-2012-mobile-anderson
Acquisio summit-2012-mobile-andersoncrystal-anderson
 
Understanding Quality Score Optimization
Understanding Quality Score OptimizationUnderstanding Quality Score Optimization
Understanding Quality Score OptimizationWikimotive - A Digital Marketing Company
 
Syllabus informatica-i 2015-may-11 (1)
Syllabus informatica-i 2015-may-11 (1)Syllabus informatica-i 2015-may-11 (1)
Syllabus informatica-i 2015-may-11 (1)Adriana Valeria
 
O que são Personas e por que usá-las?
O que são Personas e por que usá-las?O que são Personas e por que usá-las?
O que são Personas e por que usá-las?Mateada
 
Revolución industrial
Revolución industrialRevolución industrial
Revolución industrialLaura Leon
 
Victory Day
Victory DayVictory Day
Victory DayElena Mushtaeva
 
Kaldik 2013
Kaldik 2013Kaldik 2013
Kaldik 2013purdiyanto -
 
Das
DasDas
DasLaura Garcia Cortes
 
Tips for Additive Manufacturing in Metal
Tips for Additive Manufacturing in MetalTips for Additive Manufacturing in Metal
Tips for Additive Manufacturing in MetalDesign World
 
StickerGiant Staff Cookbook 2015
StickerGiant Staff Cookbook 2015StickerGiant Staff Cookbook 2015
StickerGiant Staff Cookbook 2015StickerGiant.com Inc.
 

More Related Content

What's hot

Why Utilities Need to Re-energize their Customer Experience
Why Utilities Need to Re-energize their Customer ExperienceWhy Utilities Need to Re-energize their Customer Experience
Why Utilities Need to Re-energize their Customer ExperienceCapgemini
 
Ideamart nsbm outreach 2015
Ideamart nsbm outreach 2015Ideamart nsbm outreach 2015
Ideamart nsbm outreach 2015Shafraz Rahim
 
Acumen Solutions 2011 MSO Mobile Summit - Mobilizing your Organization
Acumen Solutions 2011 MSO Mobile Summit - Mobilizing your OrganizationAcumen Solutions 2011 MSO Mobile Summit - Mobilizing your Organization
Acumen Solutions 2011 MSO Mobile Summit - Mobilizing your OrganizationJacob Glenn
 
Android in app & idea consultation
Android in app & idea consultationAndroid in app & idea consultation
Android in app & idea consultationShafraz Rahim
 
Summer Maintenance Strategies: Keep Calls Down When The Temperature Goes Up
Summer Maintenance Strategies: Keep Calls Down When The Temperature Goes UpSummer Maintenance Strategies: Keep Calls Down When The Temperature Goes Up
Summer Maintenance Strategies: Keep Calls Down When The Temperature Goes UpAppFolio
 
CMA_Executive_Summary (1)
CMA_Executive_Summary (1)CMA_Executive_Summary (1)
CMA_Executive_Summary (1)Muhammad Azhar
 

What's hot (9)

Why Utilities Need to Re-energize their Customer Experience
Why Utilities Need to Re-energize their Customer ExperienceWhy Utilities Need to Re-energize their Customer Experience
Why Utilities Need to Re-energize their Customer Experience
 
Marcom Shoot 2 Share
Marcom Shoot 2 ShareMarcom Shoot 2 Share
Marcom Shoot 2 Share
 
Ideamart nsbm outreach 2015
Ideamart nsbm outreach 2015Ideamart nsbm outreach 2015
Ideamart nsbm outreach 2015
 
Acumen Solutions 2011 MSO Mobile Summit - Mobilizing your Organization
Acumen Solutions 2011 MSO Mobile Summit - Mobilizing your OrganizationAcumen Solutions 2011 MSO Mobile Summit - Mobilizing your Organization
Acumen Solutions 2011 MSO Mobile Summit - Mobilizing your Organization
 
Android in app & idea consultation
Android in app & idea consultationAndroid in app & idea consultation
Android in app & idea consultation
 
SoftEdge_Pitch_new
SoftEdge_Pitch_newSoftEdge_Pitch_new
SoftEdge_Pitch_new
 
abledit Solutions
abledit Solutionsabledit Solutions
abledit Solutions
 
Summer Maintenance Strategies: Keep Calls Down When The Temperature Goes Up
Summer Maintenance Strategies: Keep Calls Down When The Temperature Goes UpSummer Maintenance Strategies: Keep Calls Down When The Temperature Goes Up
Summer Maintenance Strategies: Keep Calls Down When The Temperature Goes Up
 
CMA_Executive_Summary (1)
CMA_Executive_Summary (1)CMA_Executive_Summary (1)
CMA_Executive_Summary (1)
 

Viewers also liked

Quality score
Quality scoreQuality score
Quality scoreopty
 
Selling Display to Your SMB Clients
Selling Display to Your SMB ClientsSelling Display to Your SMB Clients
Selling Display to Your SMB ClientsAcquisio
 
AdWords Quality Score Overview
AdWords Quality Score OverviewAdWords Quality Score Overview
AdWords Quality Score OverviewFrederick Vallaeys
 
Acquisio summit-2012-mobile-anderson
Acquisio summit-2012-mobile-andersonAcquisio summit-2012-mobile-anderson
Acquisio summit-2012-mobile-andersoncrystal-anderson
 
Syllabus informatica-i 2015-may-11 (1)
Syllabus informatica-i 2015-may-11 (1)Syllabus informatica-i 2015-may-11 (1)
Syllabus informatica-i 2015-may-11 (1)Adriana Valeria
 
O que são Personas e por que usá-las?
O que são Personas e por que usá-las?O que são Personas e por que usá-las?
O que são Personas e por que usá-las?Mateada
 
Revolución industrial
Revolución industrialRevolución industrial
Revolución industrialLaura Leon
 
Tips for Additive Manufacturing in Metal
Tips for Additive Manufacturing in MetalTips for Additive Manufacturing in Metal
Tips for Additive Manufacturing in MetalDesign World
 
Retargeting & Prospecting: What's your strategy for the holiday season?
Retargeting & Prospecting: What's your strategy for the holiday season?Retargeting & Prospecting: What's your strategy for the holiday season?
Retargeting & Prospecting: What's your strategy for the holiday season?Acquisio
 
Advanced PPC & CRO Strateiges For Effective Advertising In Ecommerce
Advanced PPC & CRO Strateiges For Effective Advertising In EcommerceAdvanced PPC & CRO Strateiges For Effective Advertising In Ecommerce
Advanced PPC & CRO Strateiges For Effective Advertising In EcommerceHanapin Marketing
 

Viewers also liked (20)

Quality score
Quality scoreQuality score
Quality score
 
Selling Display to Your SMB Clients
Selling Display to Your SMB ClientsSelling Display to Your SMB Clients
Selling Display to Your SMB Clients
 
AdWords Quality Score Overview
AdWords Quality Score OverviewAdWords Quality Score Overview
AdWords Quality Score Overview
 
Acquisio summit-2012-mobile-anderson
Acquisio summit-2012-mobile-andersonAcquisio summit-2012-mobile-anderson
Acquisio summit-2012-mobile-anderson
 
Understanding Quality Score Optimization
Understanding Quality Score OptimizationUnderstanding Quality Score Optimization
Understanding Quality Score Optimization
 
Syllabus informatica-i 2015-may-11 (1)
Syllabus informatica-i 2015-may-11 (1)Syllabus informatica-i 2015-may-11 (1)
Syllabus informatica-i 2015-may-11 (1)
 
O que são Personas e por que usá-las?
O que são Personas e por que usá-las?O que são Personas e por que usá-las?
O que são Personas e por que usá-las?
 
Revolución industrial
Revolución industrialRevolución industrial
Revolución industrial
 
Victory Day
Victory DayVictory Day
Victory Day
 
Kaldik 2013
Kaldik 2013Kaldik 2013
Kaldik 2013
 
Das
DasDas
Das
 
Tips for Additive Manufacturing in Metal
Tips for Additive Manufacturing in MetalTips for Additive Manufacturing in Metal
Tips for Additive Manufacturing in Metal
 
StickerGiant Staff Cookbook 2015
StickerGiant Staff Cookbook 2015StickerGiant Staff Cookbook 2015
StickerGiant Staff Cookbook 2015
 
Scanned-image-17
Scanned-image-17Scanned-image-17
Scanned-image-17
 
öRnek sunu
öRnek sunuöRnek sunu
öRnek sunu
 
Seminario 3 tarea
Seminario 3 tareaSeminario 3 tarea
Seminario 3 tarea
 
TL-1
TL-1TL-1
TL-1
 
Retargeting & Prospecting: What's your strategy for the holiday season?
Retargeting & Prospecting: What's your strategy for the holiday season?Retargeting & Prospecting: What's your strategy for the holiday season?
Retargeting & Prospecting: What's your strategy for the holiday season?
 
Advanced PPC & CRO Strateiges For Effective Advertising In Ecommerce
Advanced PPC & CRO Strateiges For Effective Advertising In EcommerceAdvanced PPC & CRO Strateiges For Effective Advertising In Ecommerce
Advanced PPC & CRO Strateiges For Effective Advertising In Ecommerce
 
Himno nacional del_peru_completo
Himno nacional del_peru_completoHimno nacional del_peru_completo
Himno nacional del_peru_completo
 

Similar to Mobile Opportunities of Today - Jeff Allen at Acquisio Summit

A Mobile Case Study Tips Tricks and Lessons Learned
A Mobile Case Study Tips Tricks and Lessons LearnedA Mobile Case Study Tips Tricks and Lessons Learned
A Mobile Case Study Tips Tricks and Lessons LearnedSeer Interactive
 
JUMP13 Whitepapers Live: Mobile Innovation
JUMP13 Whitepapers Live: Mobile InnovationJUMP13 Whitepapers Live: Mobile Innovation
JUMP13 Whitepapers Live: Mobile InnovationJamie Brighton
 
On The Edge Reading - Adobe - Jamie Brighton
On The Edge Reading - Adobe - Jamie BrightonOn The Edge Reading - Adobe - Jamie Brighton
On The Edge Reading - Adobe - Jamie BrightonNatasha Preocanin
 
On The Edge Reading - Adobe - Jamie Brighton
On The Edge Reading - Adobe - Jamie BrightonOn The Edge Reading - Adobe - Jamie Brighton
On The Edge Reading - Adobe - Jamie BrightonEdge Global Media Group
 
The Reinvention of Digital Marketing with Adobe
The Reinvention of Digital Marketing with AdobeThe Reinvention of Digital Marketing with Adobe
The Reinvention of Digital Marketing with AdobeEdge Global Media Group
 
Mobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM AdoptionMobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM AdoptionSugarCRM
 
E Cinteractive More Success
E Cinteractive More SuccessE Cinteractive More Success
E Cinteractive More SuccessTereLyn Hepple
 
So why do you need a Mobile Strategy
So why do you need a Mobile StrategySo why do you need a Mobile Strategy
So why do you need a Mobile StrategyNaeem Arif
 
Learn How To Implement Mobile First Into Your Website Dominate19 - V2
Learn How To Implement Mobile First Into Your Website Dominate19 - V2Learn How To Implement Mobile First Into Your Website Dominate19 - V2
Learn How To Implement Mobile First Into Your Website Dominate19 - V2Exposure Ninja
 
Beyond the App: What makes a good mobile experience?
Beyond the App: What makes a good mobile experience? Beyond the App: What makes a good mobile experience?
Beyond the App: What makes a good mobile experience? Digiday
 
IBM Experience One: Exceptional Digital Experiences
IBM Experience One: Exceptional Digital ExperiencesIBM Experience One: Exceptional Digital Experiences
IBM Experience One: Exceptional Digital ExperiencesIBM Digital Experience
 
IBM ExperienceOne for E -Commerce
IBM ExperienceOne for E -CommerceIBM ExperienceOne for E -Commerce
IBM ExperienceOne for E -CommerceVirginia Fernandez
 
Ibm ibm exceptional digital experiences
Ibm ibm exceptional digital experiencesIbm ibm exceptional digital experiences
Ibm ibm exceptional digital experiencesAna Alves Sequeira
 
Emarketerwebinarresponsivedesignsolutionpublishersquestionmarketers 130725135...
Emarketerwebinarresponsivedesignsolutionpublishersquestionmarketers 130725135...Emarketerwebinarresponsivedesignsolutionpublishersquestionmarketers 130725135...
Emarketerwebinarresponsivedesignsolutionpublishersquestionmarketers 130725135...Melanie Eisenberg
 
eMarketer Webinar: Responsive Design—A Solution for Publishers, a Question fo...
eMarketer Webinar: Responsive Design—A Solution for Publishers, a Question fo...eMarketer Webinar: Responsive Design—A Solution for Publishers, a Question fo...
eMarketer Webinar: Responsive Design—A Solution for Publishers, a Question fo...eMarketer
 

Similar to Mobile Opportunities of Today - Jeff Allen at Acquisio Summit (20)

A Mobile Case Study Tips Tricks and Lessons Learned
A Mobile Case Study Tips Tricks and Lessons LearnedA Mobile Case Study Tips Tricks and Lessons Learned
A Mobile Case Study Tips Tricks and Lessons Learned
 
JUMP13 Whitepapers Live: Mobile Innovation
JUMP13 Whitepapers Live: Mobile InnovationJUMP13 Whitepapers Live: Mobile Innovation
JUMP13 Whitepapers Live: Mobile Innovation
 
Trends in Mobile Search by Brent Buntin
Trends in Mobile Search by Brent BuntinTrends in Mobile Search by Brent Buntin
Trends in Mobile Search by Brent Buntin
 
On The Edge Reading - Adobe - Jamie Brighton
On The Edge Reading - Adobe - Jamie BrightonOn The Edge Reading - Adobe - Jamie Brighton
On The Edge Reading - Adobe - Jamie Brighton
 
On The Edge Reading - Adobe - Jamie Brighton
On The Edge Reading - Adobe - Jamie BrightonOn The Edge Reading - Adobe - Jamie Brighton
On The Edge Reading - Adobe - Jamie Brighton
 
The Reinvention of Digital Marketing with Adobe
The Reinvention of Digital Marketing with AdobeThe Reinvention of Digital Marketing with Adobe
The Reinvention of Digital Marketing with Adobe
 
Biz mobify
Biz mobifyBiz mobify
Biz mobify
 
Mobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM AdoptionMobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM Adoption
 
E Cinteractive More Success
E Cinteractive More SuccessE Cinteractive More Success
E Cinteractive More Success
 
So why do you need a Mobile Strategy
So why do you need a Mobile StrategySo why do you need a Mobile Strategy
So why do you need a Mobile Strategy
 
Learn How To Implement Mobile First Into Your Website Dominate19 - V2
Learn How To Implement Mobile First Into Your Website Dominate19 - V2Learn How To Implement Mobile First Into Your Website Dominate19 - V2
Learn How To Implement Mobile First Into Your Website Dominate19 - V2
 
Beyond the App: What makes a good mobile experience?
Beyond the App: What makes a good mobile experience? Beyond the App: What makes a good mobile experience?
Beyond the App: What makes a good mobile experience?
 
The Truth About Mobile Marketing for B2B Companies
The Truth About Mobile Marketing for B2B CompaniesThe Truth About Mobile Marketing for B2B Companies
The Truth About Mobile Marketing for B2B Companies
 
Introducing Ustay Webinar
Introducing Ustay WebinarIntroducing Ustay Webinar
Introducing Ustay Webinar
 
IBM Experience One: Exceptional Digital Experiences
IBM Experience One: Exceptional Digital ExperiencesIBM Experience One: Exceptional Digital Experiences
IBM Experience One: Exceptional Digital Experiences
 
IBM ExperienceOne for E -Commerce
IBM ExperienceOne for E -CommerceIBM ExperienceOne for E -Commerce
IBM ExperienceOne for E -Commerce
 
Ibm ibm exceptional digital experiences
Ibm ibm exceptional digital experiencesIbm ibm exceptional digital experiences
Ibm ibm exceptional digital experiences
 
Emarketerwebinarresponsivedesignsolutionpublishersquestionmarketers 130725135...
Emarketerwebinarresponsivedesignsolutionpublishersquestionmarketers 130725135...Emarketerwebinarresponsivedesignsolutionpublishersquestionmarketers 130725135...
Emarketerwebinarresponsivedesignsolutionpublishersquestionmarketers 130725135...
 
Responsive Design
Responsive DesignResponsive Design
Responsive Design
 
eMarketer Webinar: Responsive Design—A Solution for Publishers, a Question fo...
eMarketer Webinar: Responsive Design—A Solution for Publishers, a Question fo...eMarketer Webinar: Responsive Design—A Solution for Publishers, a Question fo...
eMarketer Webinar: Responsive Design—A Solution for Publishers, a Question fo...
 

More from Hanapin Marketing

Last Click is Outdated: Learn to Use Google Analytics’ New Attribution Beta
Last Click is Outdated: Learn to Use Google Analytics’ New Attribution BetaLast Click is Outdated: Learn to Use Google Analytics’ New Attribution Beta
Last Click is Outdated: Learn to Use Google Analytics’ New Attribution BetaHanapin Marketing
 
5 Reasons to Use Amazon DSP in 2020
5 Reasons to Use Amazon DSP in 20205 Reasons to Use Amazon DSP in 2020
5 Reasons to Use Amazon DSP in 2020Hanapin Marketing
 
Identify & Leverage YouTube Audiences for Organic & Paid Growth
Identify & Leverage YouTube Audiences for Organic & Paid GrowthIdentify & Leverage YouTube Audiences for Organic & Paid Growth
Identify & Leverage YouTube Audiences for Organic & Paid GrowthHanapin Marketing
 
Connect the Likes: Tracking Visits to Improve Facebook Ads Performance
Connect the Likes: Tracking Visits to Improve Facebook Ads PerformanceConnect the Likes: Tracking Visits to Improve Facebook Ads Performance
Connect the Likes: Tracking Visits to Improve Facebook Ads PerformanceHanapin Marketing
 
Hiring a Marketing Agency? Critical Questions that Drive the Right Decision
Hiring a Marketing Agency? Critical Questions that Drive the Right DecisionHiring a Marketing Agency? Critical Questions that Drive the Right Decision
Hiring a Marketing Agency? Critical Questions that Drive the Right DecisionHanapin Marketing
 
Diving Deeper into Programmatic: Succeeding Beyond the PPC Landscape
Diving Deeper into Programmatic: Succeeding Beyond the PPC LandscapeDiving Deeper into Programmatic: Succeeding Beyond the PPC Landscape
Diving Deeper into Programmatic: Succeeding Beyond the PPC LandscapeHanapin Marketing
 
The Rise of Conversational Marketing - How to Leverage Chatbots for PPC
The Rise of Conversational Marketing - How to Leverage Chatbots for PPCThe Rise of Conversational Marketing - How to Leverage Chatbots for PPC
The Rise of Conversational Marketing - How to Leverage Chatbots for PPCHanapin Marketing
 
The Untapped Power of Quora Ads
The Untapped Power of Quora AdsThe Untapped Power of Quora Ads
The Untapped Power of Quora AdsHanapin Marketing
 
Google is Getting More Expensive - How to Get Around that with Better Audienc...
Google is Getting More Expensive - How to Get Around that with Better Audienc...Google is Getting More Expensive - How to Get Around that with Better Audienc...
Google is Getting More Expensive - How to Get Around that with Better Audienc...Hanapin Marketing
 
Investing in Brand Campaigns? Post-Click Experience is Key
Investing in Brand Campaigns? Post-Click Experience is KeyInvesting in Brand Campaigns? Post-Click Experience is Key
Investing in Brand Campaigns? Post-Click Experience is KeyHanapin Marketing
 
How to Maximize the Impact of Video Content with Retargeting
How to Maximize the Impact of Video Content with RetargetingHow to Maximize the Impact of Video Content with Retargeting
How to Maximize the Impact of Video Content with RetargetingHanapin Marketing
 
Machine Learning Tech You Could and Should Use Tomorrow
Machine Learning Tech You Could and Should Use TomorrowMachine Learning Tech You Could and Should Use Tomorrow
Machine Learning Tech You Could and Should Use TomorrowHanapin Marketing
 
Create a PPC Playground For Your Clients: How To Co-Create Your Ad Customizers
Create a PPC Playground For Your Clients: How To Co-Create Your Ad CustomizersCreate a PPC Playground For Your Clients: How To Co-Create Your Ad Customizers
Create a PPC Playground For Your Clients: How To Co-Create Your Ad CustomizersHanapin Marketing
 
Building Optimised Post-Click Experiences
Building Optimised Post-Click ExperiencesBuilding Optimised Post-Click Experiences
Building Optimised Post-Click ExperiencesHanapin Marketing
 
Keynote: Using Creativity in Advertising to Stay Ahead
Keynote: Using Creativity in Advertising to Stay AheadKeynote: Using Creativity in Advertising to Stay Ahead
Keynote: Using Creativity in Advertising to Stay AheadHanapin Marketing
 
Keynote: How to Supercharge Your PPC Career
Keynote: How to Supercharge Your PPC CareerKeynote: How to Supercharge Your PPC Career
Keynote: How to Supercharge Your PPC CareerHanapin Marketing
 
Ad Extensions as a Lever for Powerful Text Ads
Ad Extensions as a Lever for Powerful Text AdsAd Extensions as a Lever for Powerful Text Ads
Ad Extensions as a Lever for Powerful Text AdsHanapin Marketing
 
Why You Should (Not) be Using Automated Bidding Strategies
Why You Should (Not) be Using Automated Bidding StrategiesWhy You Should (Not) be Using Automated Bidding Strategies
Why You Should (Not) be Using Automated Bidding StrategiesHanapin Marketing
 
What I Learned In One Year Marketing on Pinterest..Yes It Was Profitable
What I Learned In One Year Marketing on Pinterest..Yes It Was ProfitableWhat I Learned In One Year Marketing on Pinterest..Yes It Was Profitable
What I Learned In One Year Marketing on Pinterest..Yes It Was ProfitableHanapin Marketing
 

More from Hanapin Marketing (20)

Last Click is Outdated: Learn to Use Google Analytics’ New Attribution Beta
Last Click is Outdated: Learn to Use Google Analytics’ New Attribution BetaLast Click is Outdated: Learn to Use Google Analytics’ New Attribution Beta
Last Click is Outdated: Learn to Use Google Analytics’ New Attribution Beta
 
5 Reasons to Use Amazon DSP in 2020
5 Reasons to Use Amazon DSP in 20205 Reasons to Use Amazon DSP in 2020
5 Reasons to Use Amazon DSP in 2020
 
Identify & Leverage YouTube Audiences for Organic & Paid Growth
Identify & Leverage YouTube Audiences for Organic & Paid GrowthIdentify & Leverage YouTube Audiences for Organic & Paid Growth
Identify & Leverage YouTube Audiences for Organic & Paid Growth
 
Connect the Likes: Tracking Visits to Improve Facebook Ads Performance
Connect the Likes: Tracking Visits to Improve Facebook Ads PerformanceConnect the Likes: Tracking Visits to Improve Facebook Ads Performance
Connect the Likes: Tracking Visits to Improve Facebook Ads Performance
 
Hiring a Marketing Agency? Critical Questions that Drive the Right Decision
Hiring a Marketing Agency? Critical Questions that Drive the Right DecisionHiring a Marketing Agency? Critical Questions that Drive the Right Decision
Hiring a Marketing Agency? Critical Questions that Drive the Right Decision
 
Diving Deeper into Programmatic: Succeeding Beyond the PPC Landscape
Diving Deeper into Programmatic: Succeeding Beyond the PPC LandscapeDiving Deeper into Programmatic: Succeeding Beyond the PPC Landscape
Diving Deeper into Programmatic: Succeeding Beyond the PPC Landscape
 
The Rise of Conversational Marketing - How to Leverage Chatbots for PPC
The Rise of Conversational Marketing - How to Leverage Chatbots for PPCThe Rise of Conversational Marketing - How to Leverage Chatbots for PPC
The Rise of Conversational Marketing - How to Leverage Chatbots for PPC
 
The Untapped Power of Quora Ads
The Untapped Power of Quora AdsThe Untapped Power of Quora Ads
The Untapped Power of Quora Ads
 
Google is Getting More Expensive - How to Get Around that with Better Audienc...
Google is Getting More Expensive - How to Get Around that with Better Audienc...Google is Getting More Expensive - How to Get Around that with Better Audienc...
Google is Getting More Expensive - How to Get Around that with Better Audienc...
 
Investing in Brand Campaigns? Post-Click Experience is Key
Investing in Brand Campaigns? Post-Click Experience is KeyInvesting in Brand Campaigns? Post-Click Experience is Key
Investing in Brand Campaigns? Post-Click Experience is Key
 
How to Maximize the Impact of Video Content with Retargeting
How to Maximize the Impact of Video Content with RetargetingHow to Maximize the Impact of Video Content with Retargeting
How to Maximize the Impact of Video Content with Retargeting
 
Machine Learning Tech You Could and Should Use Tomorrow
Machine Learning Tech You Could and Should Use TomorrowMachine Learning Tech You Could and Should Use Tomorrow
Machine Learning Tech You Could and Should Use Tomorrow
 
Create a PPC Playground For Your Clients: How To Co-Create Your Ad Customizers
Create a PPC Playground For Your Clients: How To Co-Create Your Ad CustomizersCreate a PPC Playground For Your Clients: How To Co-Create Your Ad Customizers
Create a PPC Playground For Your Clients: How To Co-Create Your Ad Customizers
 
Building Optimised Post-Click Experiences
Building Optimised Post-Click ExperiencesBuilding Optimised Post-Click Experiences
Building Optimised Post-Click Experiences
 
Keynote: Using Creativity in Advertising to Stay Ahead
Keynote: Using Creativity in Advertising to Stay AheadKeynote: Using Creativity in Advertising to Stay Ahead
Keynote: Using Creativity in Advertising to Stay Ahead
 
Keynote: How to Supercharge Your PPC Career
Keynote: How to Supercharge Your PPC CareerKeynote: How to Supercharge Your PPC Career
Keynote: How to Supercharge Your PPC Career
 
Ad Extensions as a Lever for Powerful Text Ads
Ad Extensions as a Lever for Powerful Text AdsAd Extensions as a Lever for Powerful Text Ads
Ad Extensions as a Lever for Powerful Text Ads
 
Why You Should (Not) be Using Automated Bidding Strategies
Why You Should (Not) be Using Automated Bidding StrategiesWhy You Should (Not) be Using Automated Bidding Strategies
Why You Should (Not) be Using Automated Bidding Strategies
 
What I Learned In One Year Marketing on Pinterest..Yes It Was Profitable
What I Learned In One Year Marketing on Pinterest..Yes It Was ProfitableWhat I Learned In One Year Marketing on Pinterest..Yes It Was Profitable
What I Learned In One Year Marketing on Pinterest..Yes It Was Profitable
 
Data Driven Advertising
Data Driven AdvertisingData Driven Advertising
Data Driven Advertising
 

Recently uploaded

PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxappkodes
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environmentelijahj01012
 
Pitch deck sample detail for New Business Proposal
Pitch deck sample detail for New Business ProposalPitch deck sample detail for New Business Proposal
Pitch deck sample detail for New Business ProposalEvelina300651
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in PhilippinesEntrepreneurship lessons in Philippines
Entrepreneurship lessons in PhilippinesDavidSamuel525586
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxmbikashkanyari
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 

Recently uploaded (20)

PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptx
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environment
 
Pitch deck sample detail for New Business Proposal
Pitch deck sample detail for New Business ProposalPitch deck sample detail for New Business Proposal
Pitch deck sample detail for New Business Proposal
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in PhilippinesEntrepreneurship lessons in Philippines
Entrepreneurship lessons in Philippines
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North GoaCall Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
 

Mobile Opportunities of Today - Jeff Allen at Acquisio Summit

  • 1. Replace area with partner/customer logo (Remove if not needed) Mobile Opportunities of TODAY Creating experiences engineered for mobile that are oddly useful. 1 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 2. Jeff Allen Hanapin Marketing Blog: PPCHero.com @JeffAllenUT 2 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 3. Why does mobile matter? 3 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 4. For me, it all comes down to 1 reason… 4 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 5. Why does mobile matter? We suck at it. 5 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 6. 137 links! 2 step, 14+ field form! 6 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 7. #SorryMom 7 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 8. My Device is an iPhone My Carrier is AT&T 8 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 9. Device specific targeting lowers CPA Pre-Device Targeting Post-Device Targeting 9 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 10. 26 Links & Not one personalized message 10 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 11. So Excited! So Stupid! 109 Links Above the Fold 11 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 12. We are better than this. 12 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 13. Create experiences engineered for mobile that are oddly useful. Mobile advertisers need to extend their hand first. – Mobile is like desktop circa 1999. 13 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 14. Desktop 14 Acquisio User Summit 2012 Mobile #ACQsummit © Copyright Acquisio 2012
  • 15. Create experiences engineered for mobile that are oddly useful. Speed up your site. – Every 1 second of landing page load delay you lose 7% of visitors on desktop. – Mobile is likely double that. 15 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 16. Create experiences engineered for mobile that are oddly useful. Get started today, optimize tomorrow. 16 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 17. Mobile Case Study 17 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 18. Converted 3x Worse! 18 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 19. Image Results: • 373% increase in conversion rate • 33% higher conversion rate than desktop • 18% of all leads come from mobile • 300% increase in mobile investment Button Color Link to Full Site 19 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 20. Companies (or agencies) that get it. 20 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 21. 21 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 22. 22 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 23. 23 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012
  • 24. Thank you! Jeff Allen Hanapin Marketing / PPCHero.com Jeff.allen@hanapinmarketing.com @JeffAllenUT 24 Acquisio User Summit 2012 #ACQsummit © Copyright Acquisio 2012