Search Engine Marketing A 40-minute primer on using search engines to grow your business.

•Télécharger en tant que PPT, PDF•

11 j'aime•992 vues

Hanapin Marketing

Technologie Design

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Three main sections Slide 2

[object Object],[object Object],[object Object],Section 1: What is SEM? Slide 3

[object Object],[object Object],[object Object],What is SEO? ,[object Object],[object Object],[object Object],[object Object],[object Object],Slide 4

[object Object],[object Object],[object Object],What is PPC? ,[object Object],[object Object],[object Object],[object Object],Slide 6

[object Object],[object Object],[object Object],[object Object],[object Object],What isn’t search engine marketing? Slide 8

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why you need SEM Slide 11

[object Object],[object Object],Section 2: Tactics and strategies Slide 12

Toddlers aren’t interested in physics Slide 13

[object Object],[object Object],Keywords 101 Slide 14

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Where to start Slide 15

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Phase 2: Conduct research Slide 16

[object Object],[object Object],[object Object],[object Object],Phase 3: Keyword selection Slide 17

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Keyword selection – cont’d Slide 18

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SEO Slide 19

[object Object],[object Object],[object Object],SEO: Content Slide 20

[object Object],[object Object],[object Object],[object Object],SEO: Links Slide 23

[object Object],[object Object],[object Object],[object Object],Grouping keywords Slide 25

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Writing ads Slide 26

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Writing landing pages Slide 27

[object Object],[object Object],[object Object],Section 3: Putting it all together Slide 29

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case study - AuthorHouse Slide 30

Case study – Nova Hydraulics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Slide 31

Balancing SEO and PPC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Slide 32

Action Items ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Slide 33

Thank you! Pat East [email_address] 812.330.3134 x106

Recommandé

Bluetooth Market (Worldwide) MobiNear Christian Chabrerie

Last Click is Outdated: Learn to Use Google Analytics’ New Attribution BetaHanapin Marketing

5 Reasons to Use Amazon DSP in 2020Hanapin Marketing

Identify & Leverage YouTube Audiences for Organic & Paid GrowthHanapin Marketing

Connect the Likes: Tracking Visits to Improve Facebook Ads PerformanceHanapin Marketing

Hiring a Marketing Agency? Critical Questions that Drive the Right DecisionHanapin Marketing

Diving Deeper into Programmatic: Succeeding Beyond the PPC LandscapeHanapin Marketing

The Rise of Conversational Marketing - How to Leverage Chatbots for PPCHanapin Marketing

Recommandé

Bluetooth Market (Worldwide) MobiNear Christian Chabrerie

Last Click is Outdated: Learn to Use Google Analytics’ New Attribution BetaHanapin Marketing

5 Reasons to Use Amazon DSP in 2020Hanapin Marketing

Identify & Leverage YouTube Audiences for Organic & Paid GrowthHanapin Marketing

Connect the Likes: Tracking Visits to Improve Facebook Ads PerformanceHanapin Marketing

Hiring a Marketing Agency? Critical Questions that Drive the Right DecisionHanapin Marketing

Diving Deeper into Programmatic: Succeeding Beyond the PPC LandscapeHanapin Marketing

The Rise of Conversational Marketing - How to Leverage Chatbots for PPCHanapin Marketing

The Untapped Power of Quora AdsHanapin Marketing

Google is Getting More Expensive - How to Get Around that with Better Audienc...Hanapin Marketing

Investing in Brand Campaigns? Post-Click Experience is KeyHanapin Marketing

How to Maximize the Impact of Video Content with RetargetingHanapin Marketing

Machine Learning Tech You Could and Should Use TomorrowHanapin Marketing

Create a PPC Playground For Your Clients: How To Co-Create Your Ad CustomizersHanapin Marketing

Building Optimised Post-Click ExperiencesHanapin Marketing

Keynote: Using Creativity in Advertising to Stay AheadHanapin Marketing

Keynote: How to Supercharge Your PPC CareerHanapin Marketing

Ad Extensions as a Lever for Powerful Text AdsHanapin Marketing

Why You Should (Not) be Using Automated Bidding StrategiesHanapin Marketing

What I Learned In One Year Marketing on Pinterest..Yes It Was ProfitableHanapin Marketing

Data Driven AdvertisingHanapin Marketing

YouTube - The Most Valuable Impression on the Web (Creative, Targeting, & Str...Hanapin Marketing

The Power of Offline Data, OnlineHanapin Marketing

How We Increased B2B Facebook Leads by Over 400% in 6 months - without going ...Hanapin Marketing

Transforming Multichannel Marketing into Omni-ChannelHanapin Marketing

Boost Your Brand and Bottom Line with Instagram AdsHanapin Marketing

How to Supercharge Your Audience Performance with Google AnalyticsHanapin Marketing

Leveraging Geography for PPCHanapin Marketing

TeamStation AI System Report LATAM IT Salaries 2024Lonnie McRorey

Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada

Contenu connexe

Plus de Hanapin Marketing

The Untapped Power of Quora AdsHanapin Marketing

Google is Getting More Expensive - How to Get Around that with Better Audienc...Hanapin Marketing

Investing in Brand Campaigns? Post-Click Experience is KeyHanapin Marketing

How to Maximize the Impact of Video Content with RetargetingHanapin Marketing

Machine Learning Tech You Could and Should Use TomorrowHanapin Marketing

Create a PPC Playground For Your Clients: How To Co-Create Your Ad CustomizersHanapin Marketing

Building Optimised Post-Click ExperiencesHanapin Marketing

Keynote: Using Creativity in Advertising to Stay AheadHanapin Marketing

Keynote: How to Supercharge Your PPC CareerHanapin Marketing

Ad Extensions as a Lever for Powerful Text AdsHanapin Marketing

Why You Should (Not) be Using Automated Bidding StrategiesHanapin Marketing

What I Learned In One Year Marketing on Pinterest..Yes It Was ProfitableHanapin Marketing

Data Driven AdvertisingHanapin Marketing

YouTube - The Most Valuable Impression on the Web (Creative, Targeting, & Str...Hanapin Marketing

The Power of Offline Data, OnlineHanapin Marketing

How We Increased B2B Facebook Leads by Over 400% in 6 months - without going ...Hanapin Marketing

Transforming Multichannel Marketing into Omni-ChannelHanapin Marketing

Boost Your Brand and Bottom Line with Instagram AdsHanapin Marketing

How to Supercharge Your Audience Performance with Google AnalyticsHanapin Marketing

Leveraging Geography for PPCHanapin Marketing

Plus de Hanapin Marketing (20)

The Untapped Power of Quora Ads

Google is Getting More Expensive - How to Get Around that with Better Audienc...

Investing in Brand Campaigns? Post-Click Experience is Key

How to Maximize the Impact of Video Content with Retargeting

Machine Learning Tech You Could and Should Use Tomorrow

Create a PPC Playground For Your Clients: How To Co-Create Your Ad Customizers

Building Optimised Post-Click Experiences

Keynote: Using Creativity in Advertising to Stay Ahead

Keynote: How to Supercharge Your PPC Career

Ad Extensions as a Lever for Powerful Text Ads

Why You Should (Not) be Using Automated Bidding Strategies

What I Learned In One Year Marketing on Pinterest..Yes It Was Profitable

Data Driven Advertising

YouTube - The Most Valuable Impression on the Web (Creative, Targeting, & Str...

The Power of Offline Data, Online

How We Increased B2B Facebook Leads by Over 400% in 6 months - without going ...

Transforming Multichannel Marketing into Omni-Channel

Boost Your Brand and Bottom Line with Instagram Ads

How to Supercharge Your Audience Performance with Google Analytics

Leveraging Geography for PPC

Dernier

TeamStation AI System Report LATAM IT Salaries 2024Lonnie McRorey

Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada

The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxLoriGlavin3

Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity

What is DBT - The Ultimate Data Build Tool.pdfMounikaPolabathina

Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxLoriGlavin3

DMCC Future of Trade Web3 - Special EditionDubai Multi Commodity Centre

Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada

Connect Wave/ connectwave Pitch Deck PresentationSlibray Presentation

Moving Beyond Passwords: FIDO Paris Seminar.pdfLoriGlavin3

DevEX - reference for building teams, processes, and platformsSergiu Bodiu

"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek SchlawackFwdays

The State of Passkeys with FIDO Alliance.pptxLoriGlavin3

Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxLoriGlavin3

SAP Build Work Zone - Overview L2-L3.pptxNavinnSomaal

Are Multi-Cloud and Serverless Good or Bad?Mattias Andersson

How to write a Business Continuity PlanDatabarracks

Ensuring Technical Readiness For Copilot in Microsoft 3652toLead Limited

How AI, OpenAI, and ChatGPT impact business and software.Curtis Poe

Take control of your SAP testing with UiPath Test SuiteDianaGray10

Dernier (20)

TeamStation AI System Report LATAM IT Salaries 2024

Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024

The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx

Dev Dives: Streamline document processing with UiPath Studio Web

What is DBT - The Ultimate Data Build Tool.pdf

Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx

DMCC Future of Trade Web3 - Special Edition

Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024

Connect Wave/ connectwave Pitch Deck Presentation

Moving Beyond Passwords: FIDO Paris Seminar.pdf

DevEX - reference for building teams, processes, and platforms

"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack

The State of Passkeys with FIDO Alliance.pptx

Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx

SAP Build Work Zone - Overview L2-L3.pptx

Are Multi-Cloud and Serverless Good or Bad?

How to write a Business Continuity Plan

Ensuring Technical Readiness For Copilot in Microsoft 365

How AI, OpenAI, and ChatGPT impact business and software.

Take control of your SAP testing with UiPath Test Suite

Search Engine Marketing A 40-minute primer on using search engines to grow your business.

1. Search Engine Marketing A 40-minute primer on using search engines to grow your business Get Your MBO / December 7, 2007

5. Where the SEO results appear Slide 5

7. Where the PPC results appear Slide 7

9. What search engines would see Slide 9

10. What users would see Slide 10

11.

12.

13. Toddlers aren’t interested in physics Slide 13

14.

15.

16.

17.

18.

19.

20.

21.

22.

23.

24. Internal links Slide 24

25.

26.

27.

28. Good example Slide 28

29.

30.

31.

32.

33.

34. Thank you! Pat East [email_address] 812.330.3134 x106