www.bagan-lodge.com Check out news about the appointment of our new General Manager Jon Bourbaud in the latest issue of Travel Weekly.

1. The Indispensable Travel Industry Read
Feature Highlight
5 in 10 APAC travellers
use video in the
research process
4 in 10 APAC
travellers use online
to share experiences
of their last trip
4 in 10 APAC
travellers use mobile
to research hotels
8 in 10 APAC
travellers
use online to
research hotels
3 in 10 APAC travellers
post about their hotel
on social networks
during their trip
5 in 10 travellers
in APAC book
hotels online
Booking travel
Vol. 4 Issue 11 |
November 2013 |
www.travelweeklyweb.com |
Published by Travel & Meetings Group, Contineo Media Pte Ltd
Hotels
Vietnam’s Nha Trang Bay
hot in demand
Page 15
Airlines
From left: Christian Göke, CEO Messe Berlin, organiser of ITB Asia and Lionel Yeo, chief executive, Singapore
Tourism Board
The deal is sealed
SINGAPORE – Starting next year and for the next three years that
follow, you can expect an even stronger conference line-up at ITB
Asia. The deal was sealed on October 25, 2013, with the signing of a
Memorandum of Understanding (MOU) between Singapore Tourism
Board (STB) and ITB Asia.
This year, the show delivered over 3,850 minutes of high powered
content over 20 sessions led by industry partners.Leveraging the
efficiencies and valuable synergies surrounding both platforms, this
enhanced partnership with STB promises new content for the show
by harnessing collective insights from top industry leaders to uncover
more business opportunities and provide an even more effective
knowledge sharing platform for travel professionals.
“Our aim and focus for ITB Asia is aligned with that of STB to
build a platform that facilitates the exchange of insights to discover
new trends and celebrate Asian tourism at its best. Working with STB
to gather travel professionals and business leaders from the entire
spectrum of the industry will help us generate even more strategic
networking, business and collaboration opportunities to drive more
quality buyers and visitors to the show,” said Nino Gruettke, executive
director of ITB Asia.
ITB Asia aims to provide visitors with the latest insights and
practical knowledge on the travel industry. Each year’s conference
programme boasts a strong line-up and is specially tailored to address
Southeast Asia’s first
Dreamliner
Page 13
the latest developments, challenges and trends across the travel
industry.
“Since ITB Asia started its run in Singapore six years ago, it has
been a fruitful partnership between Messe Berlin and the Singapore
Tourism Board,” said Lionel Yeo, chief executive, STB. “As an
organisation, we look for partners that can challenge us, and who
are prepared to be challenged by us. Our belief is that this spirit of
mutual motivation will raise our game and push boundaries. Messe
Berlin is one such partner, hence I’m optimistic about this continued
partnership and I look forward to more collaborations to provide
greater value and exceptional experiences.”
The ongoing collaboration with ITB Asia and STB has added to
the breadth and depth of relevant Asian-focused content available.
One such example is the Future Leaders programme, a new strategic
initiative that was launched last year to address the need to attract
new talent in the travel and tourism industry.
The second edition comprised a half-day conference titled “Future
Leaders – Building Quality Tourism Careers” organised by Messe
Berlin and STB in partnership with Nanyang Technologial University
and Hospitality Club. ITB Asia, STB and UNWTO also came together
once again to organise a panel discussion on salient trends of key
Southeast Asian outbound markets.
Turn to page 3 for more on ITB Asia 2013.

2. PEOPLE
www.travelweeklyweb.com
El Kwang joins The Star, Sydney
SYDNEY – The Star, Sydney
welcomes well known tourism
and events professional El Kwang,
who joined the team this week in
the position of director of Sales.
Holding senior sales,
marketing, business development
and management positions at
Dockside Group, Accor Hotels
and Doltone House, Kwang
returns to Australia bringing
with him a wealth of knowledge
and experience of local and
international markets.
His most recent role as
Vice President for Business and
Tourism Publishing Asia, gave
Kwang invaluable insight into
the region’s thirst for Australian
products and experiences.
“I’m very excited to be joining
the dedicated, customer-focused
team at The Star. I look forward
to sharing my experiences from
previous roles in Australia and
my recent stint working and living
in Asia, to help further develop
the offering of this dynamic
property,” said Kwang.
With a reputable career
gained over 15 years in the
tourism, hospitality and events
industry, Kwang embodies the
personality and passion for
the industry that Jakki Temple,
general manager, Sales and
Marketing sees as the perfect
combination for The Star.
“We’re absolutely thrilled to
have El joining the team. As an
industry leader and past colleague
of mine, his passion for the
industry and his creativity make
him a valuable addition to our
team,” said Temple.
Jon Bourbaud takes over as GM of Bagan Lodge
MYANMAR – A new face
arrives on the scene in Myanmar’s
ancient capital this month as
Apple Tree Asia welcomes Jon
Bourbaud as general manager of
Bagan Lodge.
Bourbaud brings almost
two decades of hospitality
industry expertise to the newly
opened upscale resort, located
just outside the historic Bagan
Archaeological Zone.
The 85-room boutique lodge
is the latest destination post for
the 46-year-old Aussie native,
who has carved out a career at
the helm of leading heritage, golf,
beach and city properties across
Australia, New Zealand and
Vietnam.
Bourbaud holds a diploma
in Hotel Management and a
certificate in Catering from
Melbourne’s prestigious William
Angliss Institute. He began his
career as an executive chef for
Novotel hotels in Auckland and
Brisbane, and spent a year as
executive chef at the Mercure
Hotel Sydney before uprooting
for Vietnam in 2001.
From 2001 to 2013,
Bourbaud scaled the ranks of
senior management in leading
hotels across Vietnam--from F&B
director of the Duxton Hotel
Saigon, to executive assistant
manager of the Novotel Phan
Thiet Ocean Dunes & Golf
Resort, to general manager of
the five-star Sofitel Dalat Palace
Hotel. Bourbaud makes the
jump from Vietnam to Myanmar
fresh off a three-year stint as
general manager of La Veranda
Resort in Phu Quoc, an MGallery
Collection hotel.
Situated 300 kilometres
southwest of Mandalay, Bagan
Lodge’s stylised tented guest
rooms and landscaped grounds
are are only a stone’s throw from
more than 2,000 ruins, temples
and shrines that formed the
capital of the ancient Kingdom of
Bagan.
Bourbaud is conversant in
English, French and Vietnamese.
Allan Ball is Six Senses Laamu’s new DOSM
BANGKOK– Alan Ball has been
appointed as the director of Sales
and Marketing for Six Senses
Laamu. He will be London-based.
With extensive experience
in similar senior roles with top
properties in the Maldives, Alan
brings a wealth of destination
and product knowledge to
the role. Throughout his well
travelled career Alan has built
and led teams focused on
increasing growth through sales
www.travelweeklyweb.com
management engagement. His
earlier background experience
also includes travel agency
sales with the UK offices of
Abercrombie & Kent and
Gulliver’s Sports Travel, thus
rounding out his hospitality and
tourism knowledge.
"We are very pleased to
welcome Alan to Six Senses
Laamu and look forward to his
leadership in this key role," said
Marteyne van Well, general
manager of the resort.
"Six Senses Laamu has
tremendous opportunity and
Alan's demonstrated track
record of sophisticated sales and
marketing execution will help
us accelerate our growth and
achieve our financial performance
goals. Our investment in sales
and marketing resources will
drive growth in existing as well
as new geographic and vertical
markets."
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