Networking tips on how to increase our network using LinkedIn.

2. The Power of Linkedin.
• The fastest growing professional network
• Over 160 million business professionals
• Highest income
• Over 40% of CEO’s are personally using
Linkedin
• A place where you can find potential prospects
• A place where prospects can learn about you
• Where you can maintain relationships with
customers
• Great SEO tool
• Saves you time

3. I use Linkedin to distribute my thought
leadership. Simple as that.
Updates on where you are having lunch is not
inspiring insight.

4. 4

5. LOTS OF DETAIL
LOTS OF DETAIL
HERE
HERE
YOUR PROFILE IS
YOUR PROFILE IS
MORE IMPORTANT
MORE IMPORTANT
THAN YOUR RESUME
THAN YOUR RESUME
BECAUSE MORE
BECAUSE MORE
PEOPLE WILL SEE IT
PEOPLE WILL SEE IT
THIS IS WHERE YOUR
THIS IS WHERE YOUR
PUBLIC BADGE CAN BE
PUBLIC BADGE CAN BE
CUSTOMIZED TO YOUR
CUSTOMIZED TO YOUR
BRAND
BRAND
5

6. TAKE YOUR
TAKE YOUR
EXPERIENCE BACK
EXPERIENCE BACK
TO YOUR FIRST JOB
TO YOUR FIRST JOB
6

7. YOU NEED A
YOU NEED A
STRATEGY FOR
STRATEGY FOR
YOUR
YOUR
RECOMMENDATIONS
RECOMMENDATIONS
IIHAVE
HAVE
RECOMMENDATION
RECOMMENDATION
S GOING BACK TO
S GOING BACK TO
MY FIRST JOB
MY FIRST JOB
TO SHOW
TO SHOW
CONSISTENCY AND
CONSISTENCY AND
MY CONTINUED
MY CONTINUED
NETWORKING
NETWORKING
7

8. IIDO A LOT OF THINGS IN
DO A LOT OF THINGS IN
THE MARKETING AREA
THE MARKETING AREA
IIHAVE
HAVE
RECOMMENDATIONS
RECOMMENDATIONS
ABOUT ALL MY
ABOUT ALL MY
MARKETING SERVICES
MARKETING SERVICES
INCLUDING, NEW
INCLUDING, NEW
BUSINESS DEVELOPMENT
BUSINESS DEVELOPMENT
FOR AGENCIES, AND
FOR AGENCIES, AND
SPEAKING TO
SPEAKING TO
COMPANIES SUCH AS
COMPANIES SUCH AS
THE UPS STORES, AMA
THE UPS STORES, AMA
CHAPTERS AND
CHAPTERS AND
SPEAKING ON CAMPUS
SPEAKING ON CAMPUS
8

9. II ALSO HAVE
ALSO HAVE
REVIEWS ABOUT
REVIEWS ABOUT
MY AGENCY
MY AGENCY
REVIEW PRACTICE
REVIEW PRACTICE
AND SPEAKING ON
AND SPEAKING ON
SOCIAL MEDIA
SOCIAL MEDIA
II ONLY ASK FOR
ONLY ASK FOR
RECOMMENDATIONS
RECOMMENDATIONS
FOR THE SERVICES
FOR THE SERVICES
THAT II OFFER
THAT OFFER
9

10. OFTEN!
UPDATE
LINK YOUR PROFILE
LINK YOUR PROFILE
TO TWITTER TO
TO TWITTER TO
SPREAD THE WORD
SPREAD THE WORD
10

11. YOU MAY BE ABLE TO
YOU MAY BE ABLE TO
SOURCE SOMETHING IN
SOURCE SOMETHING IN
YOUR FIELD OF EXPERTISE
YOUR FIELD OF EXPERTISE
ON LINKEDIN NEWS
ON LINKEDIN NEWS
FOCUS YOUR UPDATES ON
FOCUS YOUR UPDATES ON
YOUR SMARTS AND
YOUR SMARTS AND
PRODUCT OFFERINGS
PRODUCT OFFERINGS
UPDATES ON
UPDATES ON
TACOS DO NOT
TACOS DO NOT
MAKE YOU LOOK
MAKE YOU LOOK
SMART
SMART
11

12. YOU CAN LINK YOUR
YOU CAN LINK YOUR
WORDPRESS BLOGS
WORDPRESS BLOGS
TO LINKEDIN
TO LINKEDIN
CHECK OUT MY
CHECK OUT MY
BLOG SOMETIME
BLOG SOMETIME
12

13. YOU CAN CHECK OUT WHO HAS
YOU CAN CHECK OUT WHO HAS
VIEWED YOUR PROFILE. IT IS
VIEWED YOUR PROFILE. IT IS
BETTER TO CONNECT WITH
BETTER TO CONNECT WITH
PEOPLE WHO HAVE SEARCHED
PEOPLE WHO HAVE SEARCHED
YOU OUT VERSUS TOTAL
YOU OUT VERSUS TOTAL
STRANGERS
STRANGERS
OBVIOUSLY LINKEDIN
OBVIOUSLY LINKEDIN
IS MY CHANNEL
IS MY CHANNEL
ENGAGE WITH
ENGAGE WITH
PEOPLE YOU
PEOPLE YOU
KNOW
KNOW
JUST STARTING
JUST STARTING
OUT? REMEMBER
OUT? REMEMBER
THAT TODAY IS THE
THAT TODAY IS THE
FIRST DAY OF
FIRST DAY OF
YOU’RE THE REST
YOU’RE THE REST
OF YOUR LIFE
OF YOUR LIFE

14. IILOVE LINKEDIN’S
LOVE LINKEDIN’S
METRICS
METRICS
14

15. YOU CAN BELONG TO 50 GROUPS
YOU CAN BELONG TO 50 GROUPS
ON LINKEDIN
ON LINKEDIN
IICHANGE MY GROUPS
CHANGE MY GROUPS
ORGANICALLY
ORGANICALLY
ONE OF MY GOALS IS TO SPEAK
ONE OF MY GOALS IS TO SPEAK
IN CANADA MORE SO IIHAVE
IN CANADA MORE SO HAVE
ADDED MORE CANADIAN
ADDED MORE CANADIAN
MARKETING GROUPS
MARKETING GROUPS
HOW IS YOUR GOAL?
HOW IS YOUR GOAL?
YOUR GROUP STRATEGY SHOULD
YOUR GROUP STRATEGY SHOULD
BE TO GO WHERE YOU WANT TO
BE TO GO WHERE YOU WANT TO
BE
BE
15

16. II POST MY BLOGS IN
POST MY BLOGS IN
DISCUSSIONS ON
DISCUSSIONS ON
ALL MY GROUPS
ALL MY GROUPS
WANT TO SAVE TIME? HAVE
WANT TO SAVE TIME? HAVE
AN INTERN DO IT FOR YOU
AN INTERN DO IT FOR YOU
16

17. YOU CAN TRACK THE
YOU CAN TRACK THE
BACKGROUNDS OF PEOPLE
BACKGROUNDS OF PEOPLE
WHO VIEW YOUR PROFILE
WHO VIEW YOUR PROFILE
YOU CAN TRACK THE
YOU CAN TRACK THE
COUNTRIES YOU ARE
COUNTRIES YOU ARE
REACHING
REACHING
YOU CAN SEE THAT MY
YOU CAN SEE THAT MY
POSTINGS ON CANADIAN 17
POSTINGS ON CANADIAN
LINKEDIN GROUPS HAS
LINKEDIN GROUPS HAS
RESULTED IN CONNECTION
RESULTED IN CONNECTION

18. Laguna Niguel
Connectors
You can start your own group on
Linkedin.
I am one of the Founders of Laguna
Niguel Connectors along with Randy
Miller, Gregory Gaines and Dipak
Shah. I was started as a group to
help those in Transition and has
grown to over 3000 Members
throughout Southern California.

19. HERE IS THE PROFILE OF LAGUNA
HERE IS THE PROFILE OF LAGUNA
NIGUEL CONNECTORS. ALL FROM
NIGUEL CONNECTORS. ALL FROM
THE POWER OF 4 PEOPLE MEETING
THE POWER OF 4 PEOPLE MEETING
AT A STARBUCKS IN LAGUNA
AT A STARBUCKS IN LAGUNA
NIGUEL AND LINKEDIN
NIGUEL AND LINKEDIN
19

20. WE ALSO STARTED A
WE ALSO STARTED A
GROUP CALLED CANADIANS
GROUP CALLED CANADIANS
IN ORANGE COUNTY
IN ORANGE COUNTY

21. THIS GRAVITATED
THIS GRAVITATED
TO A MEETUP SITE
TO A MEETUP SITE
WITH ALMOST 300
WITH ALMOST 300
MEMBERS
MEMBERS
21

22. Here is a great way to add
Here is a great way to add
connections. Go to Contacts and
connections. Go to Contacts and
Click on Add Connections.
Click on Add Connections.
22

23. YOU CAN'T HAVE A
YOU CAN'T HAVE A
NETWORK WITHOUT
NETWORK WITHOUT
CONTACTS.
CONTACTS.
YOU CAN BUILD UP YOUR
YOU CAN BUILD UP YOUR
CONTACTS QUICKLY BY
CONTACTS QUICKLY BY
GRABBING ALL THE
GRABBING ALL THE
BUSINESS CARDS YOU HAVE
BUSINESS CARDS YOU HAVE
AND ENTERING THEIR
AND ENTERING THEIR
EMAILS HERE.
EMAILS HERE.
HAVE AN INTERN DO THIS
HAVE AN INTERN DO THIS
FOR YOU. YOU ARE TOO
FOR YOU. YOU ARE TOO
BUSY TO DO THIS.
BUSY TO DO THIS.
23

24. CLICK ON PEOPLE YOU MAY
CLICK ON PEOPLE YOU MAY
KNOW.
KNOW.
24

25. LINKEDIN
LINKEDIN
SUGGESTS
SUGGESTS
MANY PEOPLE.
MANY PEOPLE.
25

26. AND ISN’T IT NICE OF
AND ISN’T IT NICE OF
LINKEDIN TO EVEN
LINKEDIN TO EVEN
PROVIDE THEIR
PROVIDE THEIR
EMAILS.
EMAILS.
THAT’S GREAT FOR
THAT’S GREAT FOR
NEW BUSINESS..
NEW BUSINESS
26

27. IIHAVE NEVER DONE THIS
HAVE NEVER DONE THIS
BUT THIS IS WHAT IIGOT.
BUT THIS IS WHAT GOT.
TRY IT.
TRY IT.
27

28. II AM A BIG FAN OF
AM A BIG FAN OF
ADVANCED
ADVANCED
SEARCH
SEARCH

29. IN THIS ADVANCED
IN THIS ADVANCED
SEARCH II INCLUDED
SEARCH INCLUDED
MY POSTAL CODE
MY POSTAL CODE
AND THE
AND THE
SCHOOL II
SCHOOL
WENT TO IN
WENT TO IN
CANADA 3000
CANADA 3000
MILES AWAY
MILES AWAY
FROM MY
FROM MY
POSTAL OR
POSTAL OR
ZIP
ZIP
CODE.
CODE.
29

30. II ALWAYS PREFER A
ALWAYS PREFER A
PERSONAL NOTE. II
PERSONAL NOTE.
WOULDN'T USE THE
WOULDN'T USE THE
ONE HERE
ONE HERE
30

31. LINKEDIN HELPS YOUR
LINKEDIN HELPS YOUR
SEO
SEO
IF YOU
IF YOU
GOOGLE HANK
GOOGLE HANK
BLANK II OWN
BLANK OWN
ALL THE
ALL THE
POSTINGS ON
POSTINGS ON
GOOGLE ON
GOOGLE ON
THE FIRST
THE FIRST
AND MANY
AND MANY
MORE PAGES.
MORE PAGES.
31

32. TODAY YOUR
TODAY YOUR
GOOGLE
GOOGLE
PRESENCE
PRESENCE
CREATES
CREATES
YOUR FIRST
YOUR FIRST
IMMPRESSION.
IMMPRESSION.
32

33. Building Your Community
•
•
•
•
•
Hank Blank Inc
949-300-3266
BE SURE YOU ARE EASY
BE SURE YOU ARE EASY
TO CONNECT WITH BY
TO CONNECT WITH BY
949-276-4978 fax
ADDING LINKS TO ALL
ADDING LINKS TO ALL
YOUR SOCIAL
YOUR SOCIAL
www.hankblank.com
NETWORKING SITES
NETWORKING SITES
30462 North Hampton
Laguna Niguel, CA. 92677
• http://www.linkedin.com/in/hankblankcom
• Follow me on twitter @hankblank
• http://hankblank.wordpress.com/

34. • My social networking
came from my personal
networking
• Passive vs. active
networking
• Introverted vs.
extroverted
• Great research tool
• Great SEO tool
• People hide behind
their computers and
social networks
• In the end Face Time
not
leads to
relationships

35. Hank Blank
Contact info
hank@hankblank.com
949-300-3266
www.hankblank.com
twitter@hankblank
hankblank.wordpress.com
Hope you enjoyed
my thoughts.
Happy networking.
Take care.
Hank