Can Career Search Education Revitalize Higher Ed?

Can Career Search Education
Revitalize Higher Ed?
I’ve got my degree !
So where are
the jobs ?

Copyright© 2012 By Boyer Management Group. All Rights Reserved.
www.boyermanagment.com 2
Our Discussion Today
 What’s the Problem?
 What’s the Solution?
 How Higher Ed is Revitalized!

“ Being hired today is almost a
science in itself. All the stuff you
have to navigate just to get near
the top of an employer’s list. It’s
not enough just to have a
degree…you have to have the
skills necessary to get hired so
you can put that degree to
work.”
Career Search Challenges for College Grads
Director, College Career Center

Some facts worth considering…
THE COST OF A TRADITIONAL BACHELOR’S DEGREE
 93% of respondents to a CollegeBoard.com survey said
their top 2 reasons for getting a degree was to increase
job opportunities and to improve earnings potential.
 Key question: “Will I justify the cost of my college
education by getting a decent job in my field of
interest?”
For 2013 thru 2015 Graduates…
Source: CollegeBoard.Com Tuition , Room & Board, Books & Fees
State College or University $24,500 per yr, times 4-5 years
Private College or University $46,500 per yr, times 4-5 years

A Driving Force Behind Enrollment Choice
UCLA’s national survey responses from an average of 200,000 freshmen
at 260+ U.S. colleges and universities, per by US News & World Report.
Source: Robert Morse, director of data research for U. S. News & World Report http://www.usnews.com/education/blogs/college-rankings-blog
51.00%
52.00%
53.00%
54.00%
55.00%
56.00%
57.00%
58.00%
“I chose this school because its graduates get good jobs.”
2011 2012 2013 2014 (proj.)

How Important are Jobs to People?
 The Gallup Organization said it was the
# 1 or 2 Issue in America for the for
last forty eight months.
 The PEW Research center says it is
of concern to 84% of the people as
a key issue in 2013.
 Right Management reported that
86% of people surveyed were
seeking new employment this year.

Welcome to Employment 2013-2015
What will the employment world look like?
 High unemployment, especially the 22-29 age group:
 Projected 18-22% unemployment thru 2015.
 Competing with grads who have 5-7 years’ work experience.
 A career search will take much longer than graduates expect.
 Grads aren’t nearly as prepared as they believe they are.
 The rules for career search have changed radically in the last 5
years with the advent of Internet-based search.
 Repaying student loans begins a few months after graduation.
Sources: 2012/2013 statistics from the US Bureau of Labor Statistics and the National Association of Colleges & Employers

Let’s Place This Into Perspective
On average, high school students
spend about 300 hours educating
themselves on where they will
spend their next 4 years.
300 hours
education
4 Year
Academic
Career
On average, college graduates receive about 8 hours of education on
conducting a career search where they will spend their next 40 years.
40 years spent
in working
career
education
8
hours

Are Higher Ed’s Priorities Consistent?
 What is a good student : faculty ratio? 25:1? 20:1? Lower?
 What is the average student : career services ratio?
1,645:1, according to NACE (2013).
 Add to this burden the career support that alumni ask of
career services…
 Bottom line: as is currently
configured, career services
cannot support the needs of
our students in career search
education without help and
new resources!

In 2009 BMG built a job search competency model, based on
subject matter experts who interviewed 25,000+ people for jobs
(entry level to senior leader, virtually all employment sectors).
 Career Research
 Career Search Preparation
 Interview Preparation
 Effective Interviewing
 Interview Follow-Up
Our model measures what people know about
current and emerging best practices
in conducting an effective job search.
Job Search Readiness

Job Search Readiness
In 2012 several thousand people completed our career
search readiness assessment (GEPA℠):
 Average US college student – 36.6%
 First generation college student – 33.8%
 State university student – 36.3%
 Private college or university – 39.1%
 Average US adult employee – 44.6%
 White collar professional – 47.2%
 Blue collar professional – 41.7%
 Average US HR professional – 52.9%
 Average US career services professional – 56.1%

Einstein Would Call This INSANITY:
Doing the same thing
over and over
again, without
changing any of the
variables, but
expecting different
results!

Our Next Topic

Two-Fold Career Search Education
Career search education as a
graduation requirement for
students who plan to enter the
workforce following school.
Career search education as a an
elective for alumni and adult
education.

Career Search Education for Students
 At minimum, one semester or quarter for every student
who plans on entering the workforce following school.
 Applies to undergrad and grad students.
 Focus on the core skills of conducting an effective career search.
 Ideally begun 8-14 months prior to
student’s graduation so that he or she
conducts his or her job search as part
of the course.
 Objective: job offer in hand before
diploma is in hand.

Career Search Education for Students
 Develop a set of standards for
Life Skills & Professionalism the
student should acquire during his
or her undergrad career.
 Introduce this to all students
during a first semester freshman
seminar or course.
 Make the observed Life Skills and Professional Standards
exhibited by the student worth 10% to 15% of the grade
for each student’s courses throughout their school career.

Case Study: Wake Forest University
 Enrollment 7,400
 2012 95% placement
vs. 66% nationally.
 All students take one
mandatory Career Ed
course each year of their four-year academic career.
 May 2013 Inside Higher Ed article. “Career
Services Must Die” by Andy Chan, VP
Career Services at Wake Forest. Download
his free Roadmap for Transforming the
College to Career Experience.

Career Search as an Adult Ed Elective
How many working adults live within 16 miles of your campus?
 Tens to hundreds of
thousands of people.
 Most want and need
Career Search Ed, and
are happy to pay you to
teach them.
 Classrooms are unused
in the evening.
 Teach Career Search Ed
with adjunct faculty.
 New revenue stream!

Career Search Ed for Alumni
Is your alumni base as engaged as you’d like them to be?
 Statistically, most would welcome assistance in Career Search Ed.
 Offer virtual Career Search Ed classes to your alumni scattered
across the globe.
 If you help them with career success, where will they send their
children and who will they want to support financially ?

Our Last Topic

How Career Search Ed Adds Value
Answers the question: “how will you help me to get a job after my
graduation?”
1. It offers colleges and universities a significant competitive
advantage in boosting enrollment and retaining students, versus
those institutions which do not teach Career Search Ed.
2. It will positively impact the school’s career placement
statistics and positions the institution’s students as a
better group from which to recruit to fill openings.
3. It makes the learner own his or her career search by
teaching him or her HOW to conduct it effectively.
4. It boosts the effectiveness of the services offered by your Career
Center, focusing on helping job seekers execute what they know.

How Career Search Ed Adds Value
5. Reverse declining operating margins by
providing new sources of revenue:
 Adult Ed and Continuing Ed courses in
career search on America’s hottest topic: JOBS.
 Increase facility utilization.
 Increase ability to draw from a grateful community for traditional
undergrad & graduate programs.
 Ally with federal/state/regional job readiness programs.
6. By increasing the value of an institution’s education you can reduce
the amount of institution-subsidized financial aid while keeping
standards and enrollment high.
7. Your alumni base is inclined to increase alumni giving and insist
their children go to your school.

Summary: How Career Search Ed…
 Students and Alumni are equipped to
get a better job faster in their fields of
interest.
 The community gets much needed
answers in the area of their largest
concern: JOBS.
 Employers get new employees better
prepared for the workplace.
 The institution realizes new streams of
revenue, improved endowment, better
enrollment and retention, and greater
relevance.
…Benefits Everyone!

Thank You for the Work You Do
Helping America to be Employed
 Today’s presentation is available –
please provide your business card.
 My contact info:
Hank Boyer, CEO Boyer Management Group
www.boyermanagement.com
hank@boyermanagement.com
 Connect with me on LinkedIn!
BMG helps institutions implement effective career search
curriculum and publishes a career search textbook and blogs.

Can Career Search Education Revitalize Higher Ed?

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