An entry for the November brief of Young Glory. A proposed solution to solve the power and connectivity problems for the victims of Hurricane Sandy.

1. LINH LE &
HANNA TAPANG
HURRICANE SANDY
POWER SOLUTION
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2. BRIEF
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3. Find a solution to alleviate
the limited power and
connectivity problems for
the victims of
Hurricane Sandy
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4. INSIGHT
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5. People want to be
connected with others
either physically or
interactively/digitally in
times of distress.
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6. People often want to
know how their friends
and families are doing, to
know if they are safe or
harmed.
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7. In this day and age, our
primary way of reaching
out to our loved ones
is through our mobile
devices — our phones.
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8. STRATEGY
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9. Bring people together
in order to achieve an
ultimate task — to
charge their mobile
devices.
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10. SOLUTION?
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11. L+H

12. A mobile charger with
multiple charging docks
that speeds up the power
up the more mobile
devices are plugged in.
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13. IT’S SIMPLE...
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14. POWER UP SPEED
1X 2X 3 X 4X
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15. It will work similar to a peer-to-peer
file sharing program.
POWER UP SPEED
1X 2X 3 X 4X
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16. The device is designed to
charge at the maximum
speed once all the
USB outlets have been
plugged into.
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17. POWER UP SPEED
1X 2X 3X 4X
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18. POWER UP SPEED
1X 2X 3X 4X
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19. POWER UP SPEED
1X 2X 3X 4X
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20. POWER UP SPEED
1X 2X 3X 4X
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21. It is designed like a
peer to peer file sharing
program. The greater
number of seeder there
are, the faster the
download will be.
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22. It can be shared with
your friends, or if you
are really in a hurry, ask
someone else who needs
a power up.
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23. This way, you are literally
helping each other.
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24. HOW IS IT DISTRIBUTED?
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25. Since Duracell has placed
themselves as a company
that can be trusted
everywhere, especially in
times of disasters...
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26. It will partner with Red
Cross to distribute
emergency kits to each
family. Each kit will
already have the P2P
mobile charger included.
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27. You can further share this
device through word of mouth.
HEY, DO YOU NEED TO CHARGE
YOUR PHONE? I HAVE A MOBILE
CHARGER THAT SPEEDS UP THE
POWER DISTRIBUTION WITH
MORE PEOPLE. WE CAN HELP
EACH OTHER.
THANKS MICKEY! CAN I
TELL THE OTHERS?
OF COURSE, THAT IS
THE PURPOSE OF THIS
DEVICE AFTER ALL.
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28. ...or social media once you’ve
fully charged your device.
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29. ROGERS 3G 8:56 AM
Cancel New Tweet Tweet
Ben Scotter
@stacey @doowopdedoo @linhle Guys! Mickey has a
#Duracell #p2p #mobilecharger it charges faster
with more people. Meet at 7/11 on 4th st.
@ # 24 L+H

30. Not only does the device provide power, it
also solves connectivity problems.
What matters most, it brings people together.
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31. THANK YOU.
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