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Media AS Coursework Hannah Brown
Preliminary
For the preliminary task, we have been asked to create a short piece of film (lasting around 30seconds) to practice and demonstrate continuity editing. This is a mix of different things to make sure the piece of film flows together, looks realistic and in sync.   I will go through examples with a brief description and illustration of each:
Eye-line match  This is when a character looks at something off screen then the camera cuts to the object.
Shot-reverse-shot This is a camera technique often used for conversation or reaction shots where one character is shown looking at another character (often off-screen), and then the other character is shown looking back at the first character.
Match-on-Action This connects two shots cut together by having a character finish an action in the second shot begun in the first shot. For example, a character opens a door in the first shot and walks in the room in the second. A shot that immediately follows another shot to explain the first of the two shots, eg. a shot of a man opening a door, with another shot of the man coming through the door from the other side of it.
Tuesday 25th Jan  After completing our storyboards, today we began to film the preliminary task. I was the cinematographer, Jen was in charge of mise en scene and Emma was the editor. We decided to film in the college lift which we later found out was a mistake. Due to the lack of space, mirrors in the lift and keep having to stop to let people in and out, it was very unsuccessful. It was difficult to fit two chairs in and have to keep moving about to film from different angles so couldn't even fit in a tripod which made the filming unsteady and poorer quality. Instead we filmed in the classroom as it was much more simple.
Storyboard
Thursday 27th Today we began filming for the second time. For our next attempt, we decided to film a much simpler scenario when one person walked through a door, sat down on a chair opposite another character, exchanged a few lines of dialogue then walked of together. Jen and Jack were our actors. When I was filming I demonstrated different filming techniques including:
Panning Close Up Two Shot Shot-reverse-shot
Tues 1st Feb Today we start editing our film together. Emma was in charge of this but me and Jen contributed our thoughts and opinions into what looked best. In the editing process, the unsuccessful clips were deleted, connected it all together so it flowed, shortened some of the clips that went on for too long and added the transitions- opening titles and a few credits at the beginning. We also found out by mistake how to put the titles in front of the film, this looked quite appealing so I shall use it for the main task. Link to our preliminary task: http://www.youtube.com/watch?v=_jpMkDQ311Q
Main Task The titles and opening of a new fiction film, to last a maximum of two minutes
Early Planning
Early Planning Thursday 10th was the first day we sat down to discuss our main task. We considered the genre, location, cast, props and dialogue. We decided to do a mystery/thriller film. It is about a pregnant girl who has a secret and has left her boyfriend in fear. The boyfriend then tracks her down and confronts her. The audience is left wondering what he does to her and what the secret is.  For the cast we needed three young females and someone to play the man. Jen played Kim along with Emma and Georgia who played the two friends. Ben was the man. Finally we wanted the script to be short as it wasn’t a very dramatic part of the clip. The dialogue was a conversation of Jen’s two friends talking about a guy, as this is what a lot of young girls talk about. One friend notices Kim is being quiet, she replies by touching her stomach (implying she is pregnant) and saying “I’ve just got something on my mind” It then cross cuts to the man getting up, showing there is a link between her baby and the man. The other friends mentions the father “aww has he not been in touch” and she immediately snaps telling her to “fuck off and leave it.” This shows to the audience it is a sensitive issue to the girl and she doesn’t like talking about the father.
Storyboard
Script
Location We decided the location would be a quiet area near college. It has a stream, trees and alleys and is quite secluded, therefore it looks ideal for a thriller film.
Props We decided to include some props. We chose to have a photo of “Kim” to be shown at the beginning being held by Ben. We thought this would be effective as the audience can see there is a link between him and this girl and he is possibly trying to find her. For costumes Ben was going to wear a black hoody as it connotes evil and danger.
Research I will go through examples of how our group has conducted research throughout the project: We looked at other opening of films such as Sean of the Dead, Don't Look Back and Kill Bill. We wrote down notes on how the genre was shown, how characters were introduced, how the story was set up and how the audiences curiosity was provoked. To answer these we looked at things such as dialogue, editing techniques, text on screen, icons of genre, mise en scene, music etc. We adapted some of these in our film such as in “Kill Bill” you never see his face in the clip which is similar to our male character as you only see his outline to keep the readers hooked. We have also done something similar from “Don’t Look Back” with the crosscutting from the girl playing by the lake to the family talking in the house, we have used crosscutting between the man getting up in slow motion and Kim walking off to create tension by showing he is perusing her and the girl is in danger. Moving on, we looked at films with similar target audiences such as Skins. We noticed that they used a lot of taboo so we included a swear word also they wore hoodies which is why one of the characters is wearing one. Our characters is also wearing similar clothing to the cast of Skins such as cardigans and chunky jewellery.  Furthermore we looked at how films used voiceovers of dialogue. For example there is a scene in Harry Potter where Harry is in a room and an argument he had with his headmaster plays on top. We copied this in “The Hidden Truth” where an argument between Kim and the man is playing in the background of the character sitting down looking at the photo in the dark room. It makes it dramatic and appeals to the audience as it is apparent the man is not over a relationship breakup and is possibly seeking revenge.
How I Contributed to the Production Link to video: http://www.youtube.com/watch?v=AI_JMTeHe58
Camera Angles/ Techniques I used Establishing Shot Sets the scene and gives audience an idea where they are and what to expect from surroundings (alley could mean danger) Shot-reverse-shot Form of continuity editing. Makes the conversation flow and in sync as well as allowing the audience to see characters reactions.
Close Up Close up of Kim rubbing stomach to signify she is pregnant. Cross-cutting Indicates there is a link between the girls baby and the mystery man. Wobbly Cam Add realism as if the camera is what the man is seeing. Creates a sense of chaos and is tensional as the man is getting closer and closer.
Point of View Shot Creates tension because the audience knows the girl is being watched and is probably in danger Extreme Close Up Shows emotion in girls’ eyes and emphasises how young and vulnerable she looks. Canted Angle When the man is following Kim, it is very dramatic so by changing the different angles and shot types quickly creates tension and unsettles the audience.
Skills in the use of Digital Technology or ICT Since doing my coursework I have developed my knowledge considerably of ICT and digital technology: Exploit technology through the use of voiceover and commentaries. I have learnt how to record myself talking to the camera and how to upload it onto the computer. Also I know how to record my voice only and put it on my power point. How to make my power point more interesting and creative. I learnt how to add coloured backgrounds, put images behind text, change brightness/contrast of the images, change fonts, scan documents, create pie charts etc.  ,[object Object]
I now have a basic knowledge of how iMovie works and how to edit my footage. I can now arrange clips to the right order, shorten and add audio/sound to them.,[object Object]
Evidence of Time Management I think our time management was organised and well thought out. We planned out our days effectively- when we was going to research and how we was going to do it, discussion of plot/ location/ costumes/ cast, storyboarding, filming and how long it would roughly take us, when and how long would it take us to edit, what days we was going to add the finishing touches (voiceovers/ titles/ sound etc.) We also had to think about when we would make time to update our blogs/ power points for example when another group is on the computer. I think we could have done a bit better with our time management as we was rushed towards the end, hence why we haven’t included tensional music like we planned. I think we over ran because a lot of the time it took us a while to work the equipment and the camera ran out of battery meaning we had to go back and also our storyboards wasn’t as clear as they should have been so we kept having to edit and change things.
Analysis of Audiences Feedback Receiving feedback from my peers is useful as I can see what about our film is good and what needs improvement.  We included a variety of questions collecting both quantitative and qualitative data.
Good Feedback we got about our Film 6/10 people thought it was either a horror or mystery genre which is true. The mode rating of how much people would like to watch the rest of the film was 7 Most people thought it made sense Our class thought we used good range of shots and angles “Realistic and well thought out” “Wanted to know more”
What we need to Improve on Clearer plot- some said they was left confused and it only made sense to some extent Use a point of view shot Continuity errors- Kim says “I’ve just got something on my mind” several times “Same shot twice at start”
Presenting Data How mysterious do you find our film? What genre would you class our film? Out of ten, how much would you like to watch the rest of our film? 
Questionnaire How did you feel after watching the opening to our film? What genre would you class our film? Out of ten, how much would you like to watch the rest of our film?  Does the film/story make sense?  Do you think we have used a good variety of shot types, angles, transitions? Have you noticed any continuity errors? If so what? On a scale of 1-10 how effective do you think our mise en scene is? (lighting/ costume/ set) On a scale of 1-10 how mysterious do you find the opening of our film? What do you think our target audience is?  What do you associate our voice over with? Do you think there are any stereotypes represented? How? Link to main task: http://www.youtube.com/watch?v=qO_oxNTg9Zo
EVALUATION
       In what ways does your media product use, develop or challenge forms and conventions of real media products?  “The Hidden Truth” has used many forms and conventions of real media products. For example we used titles over the images instead of in a list at the beginning or end. We thought this looked more creative and interesting and is similar to existing films e.g. “Shrek” where there are different titles around the various objects in the swamp. We used shots of a flower, tree, leaves and the stream.  Also I made sure when filming I followed conventions such as the 180°C rule which enables the audience to visually connect with unseen movement happening around and behind the immediate subject. I used a tripod too so the footage was steady.   Every film has a production company and we chose the name “Waterstream Productions” as the name flows and it looks good against the image of the stream. However, we didn’t include a logo as we thought the text looked good alone against the water.  Finally we adapted different effects used in other films. This includes a voice over at the beginning when we see a shadow and there are voices of an argument he has previously had with the main character. This has been done to keep the audiences attention and to create tension as the audience knows he’s trying to find someone. Many films have used this such as in “Lord of the Rings” where there is the voice over of an old women talking about the ring whilst the audience watches all the fighting and battles commencing. Furthermore, we have used crosscutting between the character talking with her friends and the mystery man getting up in slow motion. This has been done to show that the man is about to go somewhere and the girl is in danger. Our choice of crosscutting has been influenced by the clip we saw of “Don’t Look Back” where it cuts between the girl playing and the family talking at home.
How does your media product represent particular social groups? Our footage was aiming to represent young girls as the social group. I think we have achieved this in a number of ways. For example the main character Kim is pregnant. This is a common issue for a lot of young girls in the UK therefore a lot of the audience can relate to it. Also, the clothing represents social groups as the man is wearing a hoody which usually means the person is up to no good, want to be hidden and can be dangerous, like our character. I think the big representation is that teenage girls are vulnerable and are not fully aware of the danger that is out there. This is portrayed as Kim is walking alone and an unknown man is following her.
What kind of media institution might distribute your media product and why?  I think a small independent British institution such as Warp films or Optimum Realising might distribute my product. This is because it has a small budget, British accent and settings, specific target audience- teenagers and contains a lot of social realism. Also Optimum Releasing has consistently supported emerging filmmaking talent such as Alejandro Gonzalez. Warp films have produced films such as “This is England ‘86” which is low budget as there are no special effects and it’s moderately easy to film and produce- like my video clip. Our audiences are also similar.
Who would be the audience for your media product and how did you attract/address your audience?  The audience for our media product would be teenagers of both genders. We’ve attracted/addressed them in several ways. The girls start talking about the opposite sex “I can’t believe you got with that guy” which is what teenagers talk about a lot. There is a lot taboo included with the word “f**k.”  The audience would probably be British as the accents are British and so is the settings. As well as this the characters are wearing a lot of teenage fashion such as hoodies, boots, scarf's, cardigans etc.  There is also real life situations such as teenage pregnancy and the man not being able to get over a breakup- both has probably affected the majority of the audience at some point.
Typical Audience Viewer Music: ,[object Object]
RnB
PopBoth Genders ,[object Object]

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Hannah Media Blog

  • 1. Media AS Coursework Hannah Brown
  • 3. For the preliminary task, we have been asked to create a short piece of film (lasting around 30seconds) to practice and demonstrate continuity editing. This is a mix of different things to make sure the piece of film flows together, looks realistic and in sync. I will go through examples with a brief description and illustration of each:
  • 4. Eye-line match This is when a character looks at something off screen then the camera cuts to the object.
  • 5. Shot-reverse-shot This is a camera technique often used for conversation or reaction shots where one character is shown looking at another character (often off-screen), and then the other character is shown looking back at the first character.
  • 6. Match-on-Action This connects two shots cut together by having a character finish an action in the second shot begun in the first shot. For example, a character opens a door in the first shot and walks in the room in the second. A shot that immediately follows another shot to explain the first of the two shots, eg. a shot of a man opening a door, with another shot of the man coming through the door from the other side of it.
  • 7. Tuesday 25th Jan After completing our storyboards, today we began to film the preliminary task. I was the cinematographer, Jen was in charge of mise en scene and Emma was the editor. We decided to film in the college lift which we later found out was a mistake. Due to the lack of space, mirrors in the lift and keep having to stop to let people in and out, it was very unsuccessful. It was difficult to fit two chairs in and have to keep moving about to film from different angles so couldn't even fit in a tripod which made the filming unsteady and poorer quality. Instead we filmed in the classroom as it was much more simple.
  • 9. Thursday 27th Today we began filming for the second time. For our next attempt, we decided to film a much simpler scenario when one person walked through a door, sat down on a chair opposite another character, exchanged a few lines of dialogue then walked of together. Jen and Jack were our actors. When I was filming I demonstrated different filming techniques including:
  • 10. Panning Close Up Two Shot Shot-reverse-shot
  • 11. Tues 1st Feb Today we start editing our film together. Emma was in charge of this but me and Jen contributed our thoughts and opinions into what looked best. In the editing process, the unsuccessful clips were deleted, connected it all together so it flowed, shortened some of the clips that went on for too long and added the transitions- opening titles and a few credits at the beginning. We also found out by mistake how to put the titles in front of the film, this looked quite appealing so I shall use it for the main task. Link to our preliminary task: http://www.youtube.com/watch?v=_jpMkDQ311Q
  • 12. Main Task The titles and opening of a new fiction film, to last a maximum of two minutes
  • 14. Early Planning Thursday 10th was the first day we sat down to discuss our main task. We considered the genre, location, cast, props and dialogue. We decided to do a mystery/thriller film. It is about a pregnant girl who has a secret and has left her boyfriend in fear. The boyfriend then tracks her down and confronts her. The audience is left wondering what he does to her and what the secret is. For the cast we needed three young females and someone to play the man. Jen played Kim along with Emma and Georgia who played the two friends. Ben was the man. Finally we wanted the script to be short as it wasn’t a very dramatic part of the clip. The dialogue was a conversation of Jen’s two friends talking about a guy, as this is what a lot of young girls talk about. One friend notices Kim is being quiet, she replies by touching her stomach (implying she is pregnant) and saying “I’ve just got something on my mind” It then cross cuts to the man getting up, showing there is a link between her baby and the man. The other friends mentions the father “aww has he not been in touch” and she immediately snaps telling her to “fuck off and leave it.” This shows to the audience it is a sensitive issue to the girl and she doesn’t like talking about the father.
  • 17. Location We decided the location would be a quiet area near college. It has a stream, trees and alleys and is quite secluded, therefore it looks ideal for a thriller film.
  • 18. Props We decided to include some props. We chose to have a photo of “Kim” to be shown at the beginning being held by Ben. We thought this would be effective as the audience can see there is a link between him and this girl and he is possibly trying to find her. For costumes Ben was going to wear a black hoody as it connotes evil and danger.
  • 19. Research I will go through examples of how our group has conducted research throughout the project: We looked at other opening of films such as Sean of the Dead, Don't Look Back and Kill Bill. We wrote down notes on how the genre was shown, how characters were introduced, how the story was set up and how the audiences curiosity was provoked. To answer these we looked at things such as dialogue, editing techniques, text on screen, icons of genre, mise en scene, music etc. We adapted some of these in our film such as in “Kill Bill” you never see his face in the clip which is similar to our male character as you only see his outline to keep the readers hooked. We have also done something similar from “Don’t Look Back” with the crosscutting from the girl playing by the lake to the family talking in the house, we have used crosscutting between the man getting up in slow motion and Kim walking off to create tension by showing he is perusing her and the girl is in danger. Moving on, we looked at films with similar target audiences such as Skins. We noticed that they used a lot of taboo so we included a swear word also they wore hoodies which is why one of the characters is wearing one. Our characters is also wearing similar clothing to the cast of Skins such as cardigans and chunky jewellery. Furthermore we looked at how films used voiceovers of dialogue. For example there is a scene in Harry Potter where Harry is in a room and an argument he had with his headmaster plays on top. We copied this in “The Hidden Truth” where an argument between Kim and the man is playing in the background of the character sitting down looking at the photo in the dark room. It makes it dramatic and appeals to the audience as it is apparent the man is not over a relationship breakup and is possibly seeking revenge.
  • 20. How I Contributed to the Production Link to video: http://www.youtube.com/watch?v=AI_JMTeHe58
  • 21. Camera Angles/ Techniques I used Establishing Shot Sets the scene and gives audience an idea where they are and what to expect from surroundings (alley could mean danger) Shot-reverse-shot Form of continuity editing. Makes the conversation flow and in sync as well as allowing the audience to see characters reactions.
  • 22. Close Up Close up of Kim rubbing stomach to signify she is pregnant. Cross-cutting Indicates there is a link between the girls baby and the mystery man. Wobbly Cam Add realism as if the camera is what the man is seeing. Creates a sense of chaos and is tensional as the man is getting closer and closer.
  • 23. Point of View Shot Creates tension because the audience knows the girl is being watched and is probably in danger Extreme Close Up Shows emotion in girls’ eyes and emphasises how young and vulnerable she looks. Canted Angle When the man is following Kim, it is very dramatic so by changing the different angles and shot types quickly creates tension and unsettles the audience.
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  • 26. Evidence of Time Management I think our time management was organised and well thought out. We planned out our days effectively- when we was going to research and how we was going to do it, discussion of plot/ location/ costumes/ cast, storyboarding, filming and how long it would roughly take us, when and how long would it take us to edit, what days we was going to add the finishing touches (voiceovers/ titles/ sound etc.) We also had to think about when we would make time to update our blogs/ power points for example when another group is on the computer. I think we could have done a bit better with our time management as we was rushed towards the end, hence why we haven’t included tensional music like we planned. I think we over ran because a lot of the time it took us a while to work the equipment and the camera ran out of battery meaning we had to go back and also our storyboards wasn’t as clear as they should have been so we kept having to edit and change things.
  • 27. Analysis of Audiences Feedback Receiving feedback from my peers is useful as I can see what about our film is good and what needs improvement. We included a variety of questions collecting both quantitative and qualitative data.
  • 28. Good Feedback we got about our Film 6/10 people thought it was either a horror or mystery genre which is true. The mode rating of how much people would like to watch the rest of the film was 7 Most people thought it made sense Our class thought we used good range of shots and angles “Realistic and well thought out” “Wanted to know more”
  • 29. What we need to Improve on Clearer plot- some said they was left confused and it only made sense to some extent Use a point of view shot Continuity errors- Kim says “I’ve just got something on my mind” several times “Same shot twice at start”
  • 30. Presenting Data How mysterious do you find our film? What genre would you class our film? Out of ten, how much would you like to watch the rest of our film? 
  • 31. Questionnaire How did you feel after watching the opening to our film? What genre would you class our film? Out of ten, how much would you like to watch the rest of our film?  Does the film/story make sense?  Do you think we have used a good variety of shot types, angles, transitions? Have you noticed any continuity errors? If so what? On a scale of 1-10 how effective do you think our mise en scene is? (lighting/ costume/ set) On a scale of 1-10 how mysterious do you find the opening of our film? What do you think our target audience is? What do you associate our voice over with? Do you think there are any stereotypes represented? How? Link to main task: http://www.youtube.com/watch?v=qO_oxNTg9Zo
  • 33.        In what ways does your media product use, develop or challenge forms and conventions of real media products? “The Hidden Truth” has used many forms and conventions of real media products. For example we used titles over the images instead of in a list at the beginning or end. We thought this looked more creative and interesting and is similar to existing films e.g. “Shrek” where there are different titles around the various objects in the swamp. We used shots of a flower, tree, leaves and the stream. Also I made sure when filming I followed conventions such as the 180°C rule which enables the audience to visually connect with unseen movement happening around and behind the immediate subject. I used a tripod too so the footage was steady. Every film has a production company and we chose the name “Waterstream Productions” as the name flows and it looks good against the image of the stream. However, we didn’t include a logo as we thought the text looked good alone against the water. Finally we adapted different effects used in other films. This includes a voice over at the beginning when we see a shadow and there are voices of an argument he has previously had with the main character. This has been done to keep the audiences attention and to create tension as the audience knows he’s trying to find someone. Many films have used this such as in “Lord of the Rings” where there is the voice over of an old women talking about the ring whilst the audience watches all the fighting and battles commencing. Furthermore, we have used crosscutting between the character talking with her friends and the mystery man getting up in slow motion. This has been done to show that the man is about to go somewhere and the girl is in danger. Our choice of crosscutting has been influenced by the clip we saw of “Don’t Look Back” where it cuts between the girl playing and the family talking at home.
  • 34. How does your media product represent particular social groups? Our footage was aiming to represent young girls as the social group. I think we have achieved this in a number of ways. For example the main character Kim is pregnant. This is a common issue for a lot of young girls in the UK therefore a lot of the audience can relate to it. Also, the clothing represents social groups as the man is wearing a hoody which usually means the person is up to no good, want to be hidden and can be dangerous, like our character. I think the big representation is that teenage girls are vulnerable and are not fully aware of the danger that is out there. This is portrayed as Kim is walking alone and an unknown man is following her.
  • 35. What kind of media institution might distribute your media product and why? I think a small independent British institution such as Warp films or Optimum Realising might distribute my product. This is because it has a small budget, British accent and settings, specific target audience- teenagers and contains a lot of social realism. Also Optimum Releasing has consistently supported emerging filmmaking talent such as Alejandro Gonzalez. Warp films have produced films such as “This is England ‘86” which is low budget as there are no special effects and it’s moderately easy to film and produce- like my video clip. Our audiences are also similar.
  • 36. Who would be the audience for your media product and how did you attract/address your audience? The audience for our media product would be teenagers of both genders. We’ve attracted/addressed them in several ways. The girls start talking about the opposite sex “I can’t believe you got with that guy” which is what teenagers talk about a lot. There is a lot taboo included with the word “f**k.” The audience would probably be British as the accents are British and so is the settings. As well as this the characters are wearing a lot of teenage fashion such as hoodies, boots, scarf's, cardigans etc. There is also real life situations such as teenage pregnancy and the man not being able to get over a breakup- both has probably affected the majority of the audience at some point.
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  • 38. RnB
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  • 41. Grime
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  • 43. Money
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  • 52. Crime
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  • 58. Don’t get along that well with parents
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  • 62. Loud
  • 64. Miserable at timesBritish Not particularly high class
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  • 66. I have become aware of how to use iMovie a little. I know how to arrange and cut clips and how to put just audio over footage.
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