The document evaluates how effective the combination of a music video and ancillary materials like a digipak and print ad. It finds that while there are thematic connections between the products like imagery of an umbrella and girl, the different color schemes may make the connections less obvious. A survey found that most of the target indie audience of 18-25 year olds did recognize the combinations between the products and understood the concept of lost love being portrayed. The document concludes the combination of products is overall effective at establishing the music video as part of the band's story, though using consistent colors could improve clarity.

1. Evaluation 2
How effective is the combination of
your main product and ancillary
texts?

2. About my music video…
• My music video is based on the song ‘Iambic
Red’ which was created by the unsigned band
‘Scarlet Creek’. The genre of this music video
is Indie Rock and has a target audience of
predominately males with the age between
18-25 years.

3. HOW THE DIGIPAK SUPPORTS THE
MUSIC VIDEO
• When editing my music video I decided to use different
effects for the band and the narrative parts of the
video. This was to show a definite difference between
the place and time during the video. I decided to do
this throughout my music video after I looked at
different indie music videos and discovered that this
was a usual convention. The narrative parts of the
video used more natural lightening then the
performance aspects, which were usually under
spotlights with plain backgrounds. This allows the
audience to determine the difference between the two
aspects and allows the audience to focus on the band.

4. • We can determine that the music video is from the
indie genre as the band members wear casual
clothing which is a convention of the indie genre. My
music video also has a unique touch to it where I
have played with the aspect of time. However, my
digi-pak and print ad do not follow the same colour
scheme as my music video. I decided to use a
different style within my designs, as from my
research I found out that bands from the indie genre
usually have unique styles and do not usually have an
image of the band on the front cover. Therefore, I
decided to follow this convention and had an old arty
sketch style to my designs for the digi-pak and print
ad.

5. • From the research I also discovered that there is
usually some sort of link from the designs to a music
video from that band. Therefore, I used a thematic
connection to link up my digi-pak to the music video. I
used an image of an umbrella, which is from a clip
during my music video, and is also mentioned in the
lyrics as ‘brolly’. The image of the girl in which I also
used within my design for the digi-pak shows a
connection to the video. This is because the music
video is based around a girl. The leaves used within
my design were to illustrate that the umbrella was
floating away. Leaves were in my music video but the
idea of the leaves was to show symbolism with the
design. The leaves also show that the music video is
set in an outside setting. The umbrella which appears
to be flying away from the girl was to show how her
‘love’ life has been tainted in some way.

6. • Another thematic connection within my digi-pak
is the use of images of birds with the umbrella.
The line ‘the girl he loves with all the doves’
which is from the song used in my music video is
illustrated by the birds in the design. Following
the idea that birds are classed as beautiful
creatures and doves symbolise love, I decided to
incorporate them within my design. Within my
digi-pak design I decided I used a colour scheme
of red for all the images used. This also follows
the idea of love from the music video and in the
lyrics I picked out the word ‘red’.

7. • However, I followed another convention from the
indie genre by creating the band a unique icon.
For example, the whole digi-pak design is based
on this old style look with the red images which
appear to be drawn as they are scratchy. Also, the
font in which I decided to use creates the band a
unique image as again the letterings appear to be
scribbled. These aspects created an overall
unique design which will attract the target
audience as it is easy to identify that the band are
from an indie genre. I used images of the band
inside my digi-pak which connects with the music
video as the same band are playing in it.

8. HOW THE PRINT AD SUPPORTS THE
DIGIPAK
• Within my print ad I have decided to use the same design
from the front cover of my digi-pak. This was because from
the research in which I conducted, the majority of the indie
bands print ads had the same design as the front cover
from their digi-pak. This enables the target audience to
formally identify the digi-pak after seeing the print ad
advertising it. I used the same font within my print ad for all
the text used. By doing that it created a sense of
consistency throughout the design, which helps the
audience to focus on all aspects of the design. The font
used for the band’s name ‘Scarlet creek’ is much larger than
the rest of the text within the piece. This helps to promote
the band itself.

9. HOW EFFECTIVE IS THE
COMBINATION
• I feel that the combination of the music video and the
ancillary products work well together. This is because
you can see clear connections between all three
products. This will help to establish that the music
video is a part of the digi-pak itself. It will also help the
audience to understand the artwork of the piece.
However, I feel that the overall image of the digi-pak
and print ad do not directly link to the music video, for
example, with the same colour scheme used. This
could make it more difficult for the audience to see a
connection straight away, although using different
colour schemes is a usual convention from the indie
genre.

10. • I asked the target audience from the genre of
indie to establish whether they can recognise
a combination between the three products. I
asked 15 people aged between 18 and 25
years. These were the results:
Does the target audience recognise the combination?
16
14
12
10
8
6
4
2
0
Yes No

11. • I discovered that the majority of my target
audience could recognise the combination
between the products and commented:
• “I can see a clear combination of the umbrella
and the girl used within the design of the digi-
pak linked to the music video. After watching
the music video I understood the concept of
the digi-pak and print ad by symbolising their
love ‘lost’, which is also helped by the colour
red used within.”

12. I was inspired to create my
design, after analysing many
digi-pak and products and
discovered that indie bands
usually have unique simple
designs.