Design Development Process Book

1. NEOUTLOOK
Parsons School of Design
Design Development
Robert Rabinovitz
Joung Min Han Creative Director
Hannah Guerin Project Manager
Brittany Dodd Financial Manager

2. Process Map 2
characters & plots
evaluation
revise
3 shows
characters & shows
Discover Design Deliver
1 show
research brainstorm branding 25-50 concepts & 3 prototypes
identify prototype release
1 product/service

3. Process Map Research 3

4. Process Map Research 4

5. Mission Statement 5
Discover Problem
Topic Questions:
What generation are we looking?
What is their culture?
What are some trends?
Mission Statement
In order to fill the void of American television, NEOUTLOOK has taken the core themes of today’s society; LOVE,
RESPONSIBILITY, AND TECHNOLOGY, and developed Generations, a drama television series. NEOUTLOOK’s
ability to relate to a strong target market, with a powerful team of writers, designers, and producers, has led to
the creation of Generations as well as the production of a Traveling Generations Exhibit. Through our series and
exhibit, NEOUTLOOK will create a medium for the raw topics of today’s societal issues, as seen through the eyes
of several generations.
Issues to look at:
Political conditions
Economic conditions
Social conditions
Technological conditions

6. Characters: version1 Character Profile 6
Design Brainstorm
Morgan Belanger Jane Baker Marry Hollander Peter Park
• Age: 27 • Age: 17 • Age: 34 • Age: 29
• Gender: Female • Gender: Female • Gender: female • Gender: Male
• Family: 1 sister, mother, father • Family: 1 sister, mother, step father • Family: 1 daughter, 1 boy, husband, • Family: 2 sisters, 1 brother, and both
• Skin color: white • Skin color: white father, mother Parents
• Eye color: blue • Eye color: green & brown • Skin color: white • Skin color: Dark Brown
• Health: eating disorder • Health: very healthy without • Eye color: Blue • Eye color: Black
• Education: graduated elementary, • Education: graduated elementary, • Health: over weight • Health: Good
middle, and high school in CA middle, and high school in New • Education: graduated UCLA for • Education: MIT graduate
• Style: Trendy Jersey financing major • Style: Neat
• Skinny body... Emaciated • Style: Casual, simple fashion style • Hobby: watching TV with icecream • Hobby: Computer programming
• Hobby: Running & Shopping • Skinny body with plenty of muscle • Personality: Picky • Personality: Fun, Smart, intelligent,
• Personality: cheerful, active, friendly • Hobby: sports (both watching and • Interests: loves African arts nerdy (???)
self conscious playing) • Interests: Love, electronics, new games
• Personality: cheerful, active, friendly

7. Shows: version 1 Plots & Value 7
Design Brainstorm
Plots
As spring passes and summer arrives,
In the Kappa house of a prestigious the weather isn’t the only thing that
southern university lives a southern heats up. A group of Vineyard teens
belle. After her boyfriend proposes in regroup after resting from finals at
the beginning of their senior year, her school and the fun begins. Only the
more than perfect life in the Kappa Love is always a winning game for the fun never ends the way you think. With
House begins to fall apart. With her player, until the player meets its match. each week at the beach, a party, or
parents on her back for school and the When two players, in the game of love, an organized lunch, everything turns
sorority house beginning to stir up over collide into a relationship, suddenly out in surprise with these teens, turned In the office of a New York public
wedding plans, Courtney Anne begins all of their tricks become faulty. Slowly almost adults, running the scene. With relations firm, you see relationships of
to realize her life is happening a little they realize the game of love is stronger The Vineyard community in tact, these coworkers and clients rise and fall with
too fast and doesn’t know whether to than the player and throws them into a teenagers bring back all the trouble the the humor and raw topics of a young,
slow down or buckle up. whirlwind of vulnerability. left with and more. intellectual, and fashionable group.
This southern college dynamic brings Every audience needs a little sex to This show is a drama everyone wants This comedy-drama is a source
drama to the screen in a way many spice up the screen. The Game of Love, to be in. The audience can cringe over of entertainment to a powerful
young viewers haven’t quite seen brings sensuality and suspense into the characters misbehavior and see demographic of young adults. With
before. Dealing with the trials of young a fast paced drama. Every week will what the life of luxury can be at its best raw topics and ongoing relationships,
love and college life are both exciting catch the eyes of a mature and curious and worst. We all know that everyone viewers will be drawn to follow PR
and drama filled, so with the added audience, wanting to know the tricks of would relive there college summers in a religiously.
southern dynamic people will get not how to play “the game”. heart beat and now they can.
only a heart full, but a laugh too at the
silly southern ways they are handled.
Value

8. Shows: version1 Reflection 8
Design Evaluation
At this point individual work was taking place. First was the development of individual characters
based on our own interests. From the development of characters we created individual shows, with their
inspiration. These shows were developed in the form of plots, main characters, settings, values, and
target markets in mind. Each of these individual shows were presented in a unified presentation to a peer
audience. With feedback we were able to review the shows strengths and weaknesses which encouraged
us to eliminate the current shows and develop new ones. The new shows were based on more realistic
values and settings as well as more dense characters.

9. Shows: version 2 Plots & Value version 2 9
Design Revision
Through the eyes of three Generations provided
generations of a Park Avenue perspectives of various
family, you see the effect of generations in an ideal situation.
politics, societal change, These perspectives allowed each
technological advancement, war, character to be relatable by a
and natural disasters on each large demographic of viewers,
character and how they deal with almost as if they were role
it all day to day in their own way. models. The plot entails drama,
current events, and a medium for
discussion of untouched subjects.
On and off the soccer field three This plot offers an intense drama
young teenagers find themselves appealing to a sympathetic
growing closer over the trials audience, who can engage
of being part of an adoptive in the growth of the young
family. Two adopted and one teenagers and their relationships.
with an adopted sister, they all It provides an insight for parents
find themselves wrapped up in into the young teenage mind
the same issues and becoming and a relatable ground for teens
counselors to one another, when struggling in any situation them
the subject is too much for their self.
families to handle themselves.
Two permanent roommates sublet The new roommate situation is
their extra bedroom in their known to many, making this tv
San Fran apartment to various series one for many ages. With
new people. With each sublet quirky characters and clashing
experience they go through the personalities, all in the colorful
awkward stages of learning rules, city of San Francisco, this is
boundaries, personalities, and intended for an audience looking
routines. Desperate for the help for both a laugh and a cringe.
with rent…they learn to deal or
kick them out and the search for a
new roommate begins again.
Plots Value

10. Shows: version 2 Reflection 10
Design Evaluation
At this point in the process three shows were developed with more depth than the previous shows. We
mapped out characters with more depth through brainstorming and creating character maps. The new
shows, Generations, Adoption, and Sublets were derived from these new characters, including more real
characters, settings, plots, and values, through the creation of moodboards.

11. Generations Show Character Development version 2 11
Design Brainstorm

12. Generations Show Character Development version 2 12
Design Brainstorm

13. Adoption Show Character Development version 2 13
Design Brainstorm

14. Sublets Show Character Development version 2 14
Design Brainstorm
outgoing
southern level- headed
tough
athletic tom- girl
Alex
sarcastic
intelligent
demanding
aggressive
competitive
family- oriented
beachy

15. Shows: version 3 Reflection 15
Design Evaluation
At this point we had a third critique and received the same feedback about character development
and character depth. This led us to drop the Sublets show and bring back Public Relations, because
this received the most positive feedback and peer requests. For Generations we decided to re-evaluate
our characters, add more layers to their personalities and traits, and make them more relateable to our
potential viewers. Also, minor changes were made to the character photos in order to more accurately
represent their age and a cohesive family dynamic.

16. Generations Show Character Development version 3 16
Design Brainstorm
Helen (Grandmother): Peter (Grandfather):
Helen comes off as loving and Peter is passive, warm, and
conservative but is actually friendly, cultured but not
very secretive & aggressive. formally educated, family man.
Competitive, friendly but Dependable, easygoing, great
intimidating at times, listener, uncomplicated, objective,
disorganized, messy, demanding, calm, people person, submissive,
irresponsible, chaotic
Nicole (Mother): Peter Jr. (Father):
High achiever, serious, reliable,
Outgoing, humorous, a people-
responsible but unhappy, well-
pleaser, easy-going, even-
organized, natural leader,
tempered, responsible (she isn’t
punctual, moody, bossy at
happy with her life but is sucking
times, picky, stern, despondent,
it up for her children) self-
passionless.
confident, patient, calm, laid-back
Laura (Daughter): James (Son):
Picky, diligent, a perfectionist, Dependent, disorganized,
independent, know it all, irresponsible, creative,
responsible, high achiever, outgoing, friendly, inattentive,
sensitive, hard to please, fussy, uncomplicated, risk-taker,
responsive, touchy, kind of shy… easygoing, a peace-maker, at
she has a lot of friends but doesn’t times unrealistic, indecisive,
open up easily. impulsive, lazy

17. Adoption Show Character Development version 3 17
Design Brainstorm
Danny:
Very family oriented, “parents” are in their late 50’s early 60’s, very
conservative, grew up in foster care and got adopted when he was 12
years old. His mother abandoned him when he was 4yrs old, he hangs
out with his “brothers” who live in the town over with their own families.
He just recently has the desire to find his birth mother.
Ly:
Ly is gay; he is having trouble finding himself. Ly’s parents died when he
was 10yrs old in a car accident and now lives with family friends. Ly is
having a hard time right now because his “parents” have very different
views of life, which makes it hard to open up.
Jacob:
Jacob is a confident young man who comes off as a pompous asshole to
others. But this is just because he doesn’t feel valued in his family (he is
adopted but his sister isn’t and he thinks his parents love her more than
him.)

18. Public Relations Show Character Development version 3 18
Design Brainstorm
Bridgette Port: Brandon Keelen: Laura Eagan: Mike Niedermyer:
Age: 22 Age: 33 Age: 54 Age: 28
Location: West Village Location: Midtown, NY Location: Park Slope (Brooklyn) Location: Jersey City, NJ
Job: PR rep for Red Light PR Job: Marketing at Red Light PR Job: Head PR rep for Red Light PR Job: PR assistant at Flash PR
School: University of Ohio School: Howard University School: Columbia University School: New York University
Hometown: Hometown: Harlem, NY Hometown: Buffalo, NY Hometown: Chicago, IL
Status: Single & Lonely Status: Single, has daughter Status: Married Status: Single
Interest: Men Interest: Women Interest: Men Interest: Men
Hobby: Shopping, Parties, & Hobby: Girls and Money Hobby: Time Alone and Work Hobby: Reading and Walking his
Fashion Dog Bush

19. Generations Show Overview 19
Design Selection
Why we picked Generations
Various perspectives from each generation
Dynamic character personalities
Relate-ability to characters
Idealized setting of West Village New York viewers want to know more about
Offers a medium for discussion of current events and raw topics
Huge marketability to a diverse range of ages
Multi layered themes of generations, society, and family
The most potential to become a true series
The most potential for product line development
Had the ability to spark social change with its core themes

20. Generations Show Plot & Value 20
Design Selection
Plot Value
Through the eyes of three generations of a West Village family, Generations provided perspectives of various generations in an
you see the effect of politics, societal change, technological ideal situation. These perspectives allowed each character to be
advancement, war, and natural disasters on each character and relatable by a large demographic of viewers, almost as if they
how they deal with it all day to day in their own way. were role models. The plot entails drama, current events, and a
medium for discussion of untouched subjects.

21. Generations Show Settings 21
Design Selection
Children’s School Fathers Office Building
Interior of Brownstone Exterior of Brownstone

22. Generations Show Character Profile 22
Design Selection
Helen (Grandmother)
Helen comes off as loving and conservative but is
actually very secretive & aggressive. Competitive,
friendly but intimidating at times, disorganized, messy,
demanding, irresponsible, chaotic
• Has a HUGE shopping addiction… $60,000 in
debt
• Her favorite “store” is EBay; she loves to collect
random objects, which she stores in her storage
locker in BK (she has had it since she was in her
40’s and no one knows about it)
• A former novelist, she has a substantial income from
royalties for the rest of her life, which allows her and
her family to live in a West Village brownstone.

23. Generations Show Character Profile 23
Design Selection
Peter (Grandfather)
Peter is passive, warm, and friendly, cultured but
not formally educated, family man. Dependable,
easygoing, great listener, uncomplicated, objective,
calm, people person, submissive,
• Peter is a WWII veteran, he has see and
experienced a lot in his time, he loves to tell his
grandchildren old stories from his past.
• Between/After the war Peter worked in his BK
garage as a mechanic
• Peter and Nicole are very close; they play cards
while everyone is at work/school with his old war
buddies.

24. Generations Show Character Profile 24
Design Selection
Nicole (Mother)
Outgoing, humorous, a people-pleaser, easy-going,
even-tempered, responsible (she isn’t happy with her
life but is sucking it up for her children) self-confident,
patient, calm, laid-back
• Nicole grew up in a poor neighborhood with her
father (who recently died of lung cancer) she met
Peter Jr. while at college in NYC
• Nicole is a stay at home mother, when she was
younger she thought that she wanted to be one
of these “rich socialites” because it was the exact
opposite of how she grew up; but after she became
one she soon realized that it wasn’t making her
happy.
• Her and Peter’s marriage is now struggling because
right now they both are unhappy with their current
lives… they resent each other.

25. Generations Show Character Profile 25
Design Selection
Peter Jr. (Father)
High achiever, serious, reliable, responsible but
unhappy, well-organized, natural leader, punctual,
moody, bossy at times, picky, stern, despondent,
passionless.
• Peter works as an investment banker, he is a
workaholic but he hates his job. He wanted to go
to school for photography but his mother wouldn’t
allow that (have to maintain the family name).
• Peter like his mother leads a secret life… any chance
he gets he goes out in the city and works on his
photography (he rents a studio in the city that no
one in his family knows about).

26. Generations Show Character Profile 26
Design Selection
Laura (Daughter)
Picky, diligent, a perfectionist, independent, know it all,
responsible, high achiever, sensitive, hard to please,
fussy, responsive, touchy, kind of shy… she has a lot of
friends but doesn’t open up easily.
• Laura is a very smart, passionate, and competitive
young girl, she is extremely mature for her age (an
old soul).
• She is the typical tween that gets everything she
wants and more. The latest trends and the newest
phones are her biggest concern.
• Among the more intellectual of her friends, she
manages to run the cliques at her school.

27. Generations Show Character Profile 27
Design Selection
James (Son)
Dependent, disorganized, irresponsible, creative,
outgoing, friendly, inattentive, uncomplicated, risk-
taker, easygoing, a peace-maker, at times unrealistic,
indecisive, impulsive, lazy
• James is the glue that keeps the family together
• Has a lisp
• Loves sports, wants to be a famous soccer player.
• Exceptionally bright but he just doesn’t apply himself
in school, has ADHD, he is always playing pranks
on his family.

28. Generations Show Story Board & Scenario 28
Design Selection
Helen Nicole Laura
Walking down the street on her cell phone,
She is considering a new fur shrug, While at the Union Square market, she window shopping. She then passes Diane’s
definitely not the wisest choice during is debating her dinner choices to cook boutique and sees a fabulous new dress that
the economic crisis. Pulling out her up. Because of the recent green trend says “GREEN IS THE NEW PINK”. It’s a must
phone book, she pulls out the number and economic crisis, she is trying to be have. She immediately takes a picture on her
iphone of the dress to send a mass text getting
for her personal tailor. While at the responsible and make the right choice. verification from her best friends.
tailor, her credit card gets declined and Should she go all organic? Or go for Laura text:
she immediately realizes something has the better price at a local market. To “I want this dress! It’s sooo green!! Is $250
to change about her shopping habits, make the better choice she goes on worth it?”
Google search to find the better price Bestie 1:
no matter the lifestyle she has always
“Ahhh! Def on mommies plastic!”
lived. The economy wins this one. which just so happens to be at Food Bestie 2:
Emporium. “Ouch!! She’s gonna kill you, but it’s to die for.”

29. Generations Show Episode Timeline 29
Design Selection

30. Generations New Product Concepts 30
Design Brainstorm
laptop covers trivia game generations park buttons ipod holders
city-to-city panels boutique vintage sunglasses MAGAZINE advice panels
gifts VIDEO GAME generation-distinct restaurant hats board games
therapy foam bats radio station tote bags hosting parties stationary
comedy shows notebooks TRAVELING EXHIBIT second hand clothing store
self-help books fashion t-shirts blog bumper stickers “talk to me doll
Reason for New Product Development
In the ideation stage of Generations, NEOUTLOOK saw an opportunity for approaching our target market, beyond
the television, potentially into stores and viewers local neighborhoods. This approach would involve the development
of products that reflected our show’s themes of love, responsibility and technology, as well as the personalities of our
characters. Through our stages the sub themes of generational perspectives on the election, the green movement, family
relationships and other powerful issues are prevalent in the development of NEOUTLOOK products.

31. Generations Video Game Developed Product Concepts 31
Design Selection
This would be a digital game, similar to the SIMS, where there game scenes would act out episodes.
This concept involves the possible joint-venture with the famous SIMS video game by Electronic Arts Incorporated, in order
to create a SIMS Generations video game. This game will involve the creation of scenarios and scenes with the Generations
television series characters allowing the consumer to take on the role of the actor.

32. Generations Magazine Developed Product Concepts 32
Design Selection
A triannual publication written about politics, news, and popular culture with the perspective of all generations
Generations’ magazine will capitalize on its uniqueness of being a magazine written by various generations, involving the
perspectives of each on the current events of society. Unlike other magazines in which articles come from a single minded
source, Generations will provide a venue for the raw topics of today in the eyes of children, teenagers, adults, and seniors,
each bringing their experienced opinions to the table.

33. Generations Traveling Exhibit Developed Product Concepts 33
Design Selection
An exhibit to be seen in your local neighborhood, Generations Traveling Exhibit will consist of a stage and cast of
characters that travels to major cities allowing the audience to interact in the scenes of Generations on stage. The audience
will become actors, the actors will live out the lives of their favorite characters, and demonstrate the core values and themes
of characters in the show. The stage will vary in themes reflecting today’s issues that will allow the viewers to see an
example of real life resolutions to the complexities of our society.

34. Generations Traveling Exhibit Overview 34
Deliver Release
The Generations Traveling Exhibit involves various tasks amongst a traveling crew team. Under the Project
Manager Assistant, the stage production team’s work involves the transfering of the stage to different
locations of exhibition, as well as setting up the stage. While the audience creates the actual acting
team, their are a set of actors that are secondary characters and stand-ins, in the case the audience is
not willing to fill all the positions of the Generations Characters. There is also a mediator to conduct the
scenes, as written in the scripts, as well as insure the themes and situations of Generations are run in a
positively mannered production and outline the perspectives of each generation, as brought up in each
scenario. The writers are responsible for the development of scenarios for each production. All of these
responsibilities will be overseen by the Project Manager Assistant. Each exhibition will be unique as it is
recreated in different locations and with different demographics of characters.

35. Generations Traveling Exhibit Overview 35
Deliver Release
Leadership Team
Ms. Hannah Guerin
Project Manager
Ms. Joung Min Production logistics
Creative Director
Permit for property
Ms. Brittany Dodd -Responsibility of Project Manager and Finance
Financial Director Director.
-Correspondence with local mayor
Production Stage
Traveling Crew Team -Designed by out-of-house production company
-Setup and transported by traveling crew
-Over see by Assistant Project Manager
Project Manager Assistant
Stage Production
Actors
Writers
-Setup and transported by traveling crew
-Over see by Assistant Project Manager

36. Generations Traveling Exhibit Timeline 36
Deliver Release

37. Generations Traveling Exhibit Locations 37
Deliver Release
Seattle
Boston
New York City
Chicago
Philadelphia
Washington D.C.
Los Angeles
Houston

38. Generations Traveling Exhibit Advertisement 38
Deliver Brand

39. Conculsion 39
From the creation of the Generations show and Generations Traveling Exhibit, NEOUTLOOK became
progressively more connected to the themes of LOVE, RESPONSIBILITY, AND TECHNOLOGY, and creating
social change through sharing the perspectives of various generations. Our hope is to create positive
examples of how issues of today’s society can differ between different demographics and result in positive
social change. In addition, we acknowledge the opportunity to create products that reinforce the themes of
Generations and its purpose.