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Take a Tour of Book2Look
- 1. Who is reading your books? Find out with Book2Look, a multimedia book preview widget for publishers that integrates social media and analytics Hannah Johnson • [email_address] • 347-410-9791
- 2. www.book2look.com For Readers: Easy way to discover, share and buy books For Publishers: Tools for finding readers and measuring effectiveness of marketing campaigns
- 3. www.book2look.com Click the image to open the widget in a Web browser The Widget
- 4. Single page view Book info Page thumbnails Social networks Social bookmarks Zoom Rating & Comments Embed options Email SHOP LINKS What’s inside the widget
- 5. www.book2look.com Widget Shop Links Publisher defines shop links Up to 10 links per widget Links can be auto-generated or manually entered Booksellers define shop links in their widget versions
- 6. www.book2look.com Audio Playback Click image to open widget in Web browser Embed MP3 audio files into each widget Users click the green audio button for playback Great for audiobook samples, radio interviews, music samples, and more
- 7. www.book2look.com Audio Playback In-widget playback Includes description and image of audio products Define unique shop links for audio products
- 8. www.book2look.com Video Playback Click image to open widget in Web browser Embed YouTube videos into your widgets Include book trailers, author interviews, film trailers, other promo video Support for additional video platforms coming soon Users click blue video button for playback
- 9. www.book2look.com Video Playback In-widget video streaming Includes description and image of video products Define unique shop links for video products
- 10. www.book2look.com Widget Embedded in Bookstore Website Readers can scroll through pages here or click on the full preview button to see the double-page widget
- 11. www.book2look.com Bookstore Widget Version Click image to open widget in Web browser Includes bookstore logo and shop links Bookstores, review publications, book clubs, etc receive free community accounts at Book2Look Publishers define which communities can use their widgets bookstore
- 12. www.book2look.com Bookstore Widget Shop Links Bookstore shop links appear instead of publisher-defined links Encourages bookstores and communities to participate Publisher logo and URL always appears in widget
- 13. www.book2look.com Analytics For each widget, see: number of views and embeds, websites where widget is embedded, number of views and embeds each child site delivers, number of shop link clicks
- 14. www.book2look.com Analytics Animated distribution map provides visual reference for which sites deliver the most views to your book and where to focus marketing efforts
- 15. www.book2look.com Connect printed books and materials to online information Unique QR code for each widget Users scan code with smartphone to see widget HTML5 enabled to support mobile browsing and buying QR Codes
- 16. Contact me to set up your free trial account! Hannah Johnson • [email_address] • 347-410-9791
Notes de l'éditeur
- Feature page for book2look widget
- Buttons across the top: Single page view, info, page grid, social networks, social bookmarks, zoom, rate and comment, embed, email, shop links http://book2look.com/vBook.aspx?id=gSLv31MZ9j
- Buttons across the top: Single page view, info, page grid, social networks, social bookmarks, zoom, rate and comment, embed, email, shop links http://book2look.com/vBook.aspx?id=gSLv31MZ9j
- Shop links are defined by the publisher, can define up to 10 links for each title Links can be automatically generated or entered manually (Community versions, e.g. booksellers, define their own shop links so they are motivated to integrate b2l into their systems
- Widget with audio file embedded Great for audiobook samples, radio interviews, music http://book2look.com/vBook.aspx?id=gSLv31MZ9j
- Audio player in the widget Publisher can define unique shop links for the audio (if needed), as well as a unique description and image
- Widget with embedded video Good for book trailers, author interviews, film versions of the book, any associated video
- Video player inside the widget (for now, this only works with videos that have already been uploaded to YouTube) Publisher can define new description, image and shop links for the video as well
- Widget embed in bookstore Readers can scroll through pages here or click on the full preview button to see the double-page widget
- Community version of the widget which includes logo and shop links defined by the community, in this case a bookseller (the publisher logo and URL is always displayed below the community logo) Each bookstore, review publication, magazine, book club, etc can receive a free community version to encourage participation http://www.book2look.de/vBook.aspx?id=9783423247870(mayersche.de)
- Shop links in the community version for the Mayersche online bookstore
- For each title in the system, the publisher can find out how where the widget has been embedded and how many views each embed has returned. You can also see how many times each shop link has been clicked on. The dev team is working to develop the reporting further to make it more useful.
- For each title in the system, the publisher can find out how where the widget has been embedded and how many views each embed has returned. You can also see how many times each shop link has been clicked on. The dev team is working to develop the reporting further to make it more useful.
- Each widget has a unique QR code that can be used in print materials