12. Question 1
• What audience theory suggests people
can be influenced through discussions
with their friends/family?
Two Step Flow
13. Question 2
• What theorist said that genre theory is
limiting as it does not allow for the
acknowledgement of hybrid?
Rick Altman
14. Question 3
• What audience theory says that we are
directly influenced by what we watch in the
media and could repeat actions seen?
Hypodermic Syringe
15. Question 4
• What genre theorist said that iconography
is the key to understanding genre?
Edward Buscombe
16. Question 5
• What audience theory states that there are
5 reasons for interacting with the media?
Uses and gratifications
17. Question 6
• Can you name all 5 reasons?
Information
Identification
Interaction
Entertainment
Escapism
18. Question 7
• What genre theorists said that Hollywood’s
success is reliant on repetition with
variation?
Richard Maltby and Ian Craven
19. Question 8
• What audience theory says that audiences
will be affected over a period of time by
the repetition of images?
Culmination theory
20. Question 9
• What is an auteur?
A film maker that was/is considered to
be particularly influential and artistic.
21. Question 10
• What is the main criticism of mass
audience theories?
Does not take in to account the
individual make up
22. Question 11
• What narrative theorist worked on the idea
of equilibrium, disequilibrium, equilibrium?
Todorov