A2 Media Studies Digipack Analysis Rihanna - 'Loud'

1. Rihanna – ‘Loud’
Digipack Analysis

2. The resting point for the eye
is the bold red lips. They are
surrounded by a contrasting
beige colour allowing them
to stand out
No eye contact is used from
the artist; she is looking
down which could be
suggesting a relaxed nature
or on the other hand, an
unnerved, restrained
attitude.
Typography is a huge
contributor to the overall look
of this page. The simple yet
effective font is used to print
the two words, Rihanna and
Loud in the colour white.
The colour red has
connotations of sex and
love. Her face is heavily
made up and her hair is
perfectly styled; The photo
oozes sex appeal, catching
the audiences attention.
The house style of the
colour red is maintained
throughout the page as
the red hair bordering
the image ties with the
lips in the centre
There is a classical structure to
the image as the face is centred.
No other objects are obstructing
it, giving no distractions or other
view points
Front

3. The background is a bed of roses; green
leafs with scattered roses adding pops of
bright red colour. This flower choice
contributes to the red house style,
making the colour a common theme
throughout the digipack.
Inside The same person is
printed inside as on the
cover, the artist,
Rihanna. However, this
shot inside contrasts
hugely with the front
cover image. This is a
medium long shot
where as the cover is a
close up, here we can
see more of her outfit
to get a bit more of a
feel for the artist.
Roses flowers and the
colour red have
connotations of love
which may tease the style
of the music inside.
Just like on the front cover
Rihanna is not looking at the
camera, her head is tilted
away and eye contact is
avoided. This could portray
shyness however her sexual
fashion style contrasts with
this as it is very forward.
I think that her flowing
dress and relaxed laying
down stance portray a
princess-like status, she
appears to be comfortably
dreaming, this may have
reference to some of the
songs on the album.

4. Back The colour red is again, continued on this
back page. Red is a bold striking colour which
has connotations of ‘Loud’ which is the
album title, the style is very complimentary.
Here we can see the
first full length shot
of Rihanna and she is
in a different outfit.
The clothing
coverage is very
minimal and a lot of
skin is shown. This
has sexual
connotations to
attract the audiences
attention.
The light red/pink
colour tones are a lot
softer on this page
and this may be
because the
audience must read
the important track
listing here. Less
vibrant colours are
unlikely to disrupt
the audience reading
and makes it easier
for them to
concentrate.
There is almost blank
space behind the text
track listing making it
stand out more and
easier for the audience
to read. All text is placed
on the right hand side
which makes the cover
neatly organised and
easy to navigate.
The typography is the same
font as on the front cover
which sticks to the house
style.