Linda Watson will take you through the Rollins Google Analytics account and let you see how they set up their accounts, tag their links, and use the information they gather to make decisions.
Automating Google Workspace (GWS) & more with Apps Script
We've Got Google Analytics (And I Have a Treadmill in My Basement) by Linda Watson
1. About Me!
•I.T. (6 years)
•Instructional Technologist (software/portal trainer)
•Promoted to Webmaster (maintained the Rollins website)
•Marketing & Communications (7 years)
•Web Technology Manager, Webmaster
•Cascade site maintenance/enhancements/training
•Google Analytics-accounts/tagging/reporting
•MBA: Aurora University
•PCM: Professional Certified Marketer (American Marketing Assoc.)
Rollins College-13 years
2. Linda M. Watson, MBA PCM
We've Got Google Analytics
(And I Have a Treadmill in my Basement)
3. Linda M. Watson, MBA PCM
You Can't Improve
What You Don't Measure
4. Who owns web analytics?
Marketing side or “the what & why”
What Rollins tracks/measures
Reporting and types of reports
Technical Side or “the how”
Accounts/Profiles
Dashboards
Weekly/Monthly/Quarterly/Yearly reports
Segmentation
Going Forward
Analytics is ½ Marketing & ½ Technical
17. Moving departments to a
new site
•Top/lowest viewed pages
•Who is their Audience
•Traffic Sources
•Site Search
•Referral Links
•Recommendations
•Review the plan
We meet with each department before they can
move to a new site…..
.
25. Keep it Simple Reports
If your boss (or the president) hasn’t started to ask for web
analytics reports at your university, college or school…….
Get ready: it may happen sooner than you think.
26. Going Forward
Focus Your Visitor Flow Report
To determine the complexity of our website to the average user.
Do My Visitors Actually Read Stuff On My Site?
Track Visitor Engagement
Continue to tag links
Look into Webmaster Tools
Create informative reports for BOT/upper
management
28. You Can't Improve
What You Don't Measure
•Create annotations to mark major events for future
reference
•Add Dashboards and email reports
•Enable site search tracking
•Add event tracking for important links
•Create a plan to measure conversions/results
5 takeaways to improve your Google Analytics setup
After a while every site will have pages that are not used but still hanging in there like your old size 2 dress. So just like our closet needs to go from this to this. Our old site of over 5,000 pages needs to go from this to this.
And of course we always get the “I have this great event/site/ what ever and I want a link on the home page. We use our analytics to determine if the request is valid.
Make a dashboard: Select a Standard Report and use the Add to Dashboar