1. WCU WEBOMETRICS INSTITUTE INVESTIGATING INTERNET-BASED POLITIC WITH E-RESEARCH TOOLS WWI Online Image Content Analysis of Political Figures: Facial Expressions of National Assembly Members in South Korea BulentOzel*, Han Woo PARK** *Istanbul Bilgi University, Turkey, ** YeungNam University, Korea E-mail: hanpark@ynu.ac.kr A full paper for poster-presentation to the ICCC2009 (International Conference on Convergence Content) held on December 17~19, 2009, in Hanoi University of Culture, Vietnam. http://www.koreacontents.or.kr http://iccc2009.itshome.co.kr

2. Research Question Do facial images displayed on official homepages of politicians differ based on politicians’ socio-political-demographic attributes? How? WCU WEBOMETRICS INSTITUTE INVESTIGATING INTERNET-BASED POLITIC WITH E-RESEARCH TOOLS WWI

3. Motivation Web as an interactive political arena with visually rich and enhanceablecontent(Angus et.al., 2011)‏ Demonstration of sentimentality analysis based on facial pictures of South Korean politicians. Demonstration of feasibility and validity of analysis on facial expression supported by large number of images retrieved from politicians' homepages. WCU WEBOMETRICS INSTITUTE INVESTIGATING INTERNET-BASED POLITIC WITH E-RESEARCH TOOLS WWI

6. Age,

7. Party Affiliation,

8. Hometown,

9. Experience,

10. Constituency,

11. Web visibility

13. Frowning

14. No expression

15. Given that this is an exploratory research, one coder was employed: WCU WEBOMETRICS INSTITUTE INVESTIGATING INTERNET-BASED POLITIC WITH E-RESEARCH TOOLS WWI

16. Online Image content analysis of Web 2.0 politics WCU WEBOMETRICS INSTITUTE INVESTIGATING INTERNET-BASED POLITIC WITH E-RESEARCH TOOLS WWI

17. Politicians’ facial expressions were categorized in one of following three groups: No-expression Smiling Frowning WCU WEBOMETRICS INSTITUTE INVESTIGATING INTERNET-BASED POLITIC WITH E-RESEARCH TOOLS WWI

23. Including all of the facial images posted to politician homepages

24. A longitudinal analysis: What facial expressions did oppositional politicians make when they were in power?

25. Conducting an international comparison

26. Analyzing the facial images retrieved from portal, search engines, social networking sites, etc.WCU WEBOMETRICS INSTITUTE INVESTIGATING INTERNET-BASED POLITIC WITH E-RESEARCH TOOLS WWI

27. Thank you!Q & A Han Woo PARK, Ph.D. (Corresponding author) Associate Professor Department of Media and Information, YeungNam University, Korea Director of WCU (World Class University) Webometrics Institute hanpark@ynu.ac.kr http://www.hanpark.net http://english-webometrics.yu.ac.kr WCU WEBOMETRICS INSTITUTE INVESTIGATING INTERNET-BASED POLITIC WITH E-RESEARCH TOOLS WWI

29. R. Coleman and B. Wasike, ``Visual Elements in Public Journalism Newspapers in an Election: A Content Analysis of the Photographs and Graphics in Campaign 2000'', Journal of Communication, September, 54, 2004.

30. R. Verser and R.H. Wicks, ``Managing Voter Impressions: The Use of Images on Presidential Candidate Web Sites during the 2000 Campaign'', Journal of Communication, 56, pp. 178-97.WCU WEBOMETRICS INSTITUTE INVESTIGATING INTERNET-BASED POLITIC WITH E-RESEARCH TOOLS WWI

31. <Acknowledgement> Research for this paper has been supported by theWorld Class University(WCU) program through the National Research Foundation of Korea, which is funded by the Ministry of Education, Science and Technology (No. 515-82-06574, http://english-webometrics.yu.ac.kr). This paper is part of the Investigating Internet-based Politics using e-Research Tools Project. The authors wish to thank Byung-Gyu Park, Yon-Soo Lim, Chien-Leng Hsu, and Maurice Vergeer for their suggestion and assistance WCU WEBOMETRICS INSTITUTE INVESTIGATING INTERNET-BASED POLITIC WITH E-RESEARCH TOOLS WWI