Maximize your content marketing through smart email and social media strategy - learn some tips on collaborating across departments and smart ways to re-purpose great content across all of your Web properties.
This presentation was given to the IABC Southern Region Conference 2013 by Katie Laird (aka @happykatie) from Blinds.com. Enjoy!
4. Email + Social =
• Grow your email list
(‘Sneak peek deals – subscribe today!’)
• Extend your reach
(‘Like this? Win big when you share!’)
• Identify key influencers
(Who shares the most + how? = new segment)
• Take advantage of multi-platforms
(Options are good for both of you!)
25. Email time!
• 2 emails sent to contest list
• Memorial Day:
• 7x the revenue
• 3x the open rate
• 4th of July:
• 6x the revenue
• 3x the open rate
26. How did it go?
• 13,660 new subscribers (175% of goal!)
>> 17,617 total entries
• 7,000+ new Facebook fans
• Profitable list before the contest was over
• Continued engagement
• Marketing Sherpa Gold Award
27. Be a mad scientist
Experimentation without fear of failure
28. Test one thing every email send
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Day of week
Time of day
Button color
CTA text
Colors
Images
33. Email metrics we care about
(it all depends…)
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Subscribes (FB fan)
Open rates (FB likes)
Clicks (FB click throughs)
Forwards (FB shares)
Social actions
Revenue ($$$$$)
34. How do you track those metrics?
(that all depends too…)
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Email marketing tools
Referral traffic source
Landing page URLs
URLs with tags
Promo code usage
Specific actions taken
38. Thanks for being here!
Katie Laird from Blinds.com!
Let’s Tweet: @happykatie + @BlindsDotCom
Email me: katiel@Blinds.com
Slide love: www.slideshare.net/happykatie
Editor's Notes
We needed some fresh emails for our house list and wanted a boost in Facebook fans. Contests are a fun way to do both and have a very PR worthy event to talk about on the phones and online.
We use our pop ups VERY sparingly – really only for promos like this, so they have greatest impact.
Yay for fangated content!
What are your goals and how are you monitoring them? We use True social metrics
What are your goals and how are you monitoring them? We use True social metrics
What are your goals and how are you monitoring them? We use True social metrics
Create easy landing pages, run contests + monitor who is doing what
See the Potential: New customers are at every port!Find the Right Crew: Make sure key individuals on team are engaged and available.Understand Your Customers by Channel: Learn what treasures engage your customers across channels – TEST, TEST, TEST!Actively Engage: Must interact constantly, have a map in place before any plans enacted.