1. www.flickr.com/photos/csb13/191446285
Social Media and Your (online) Neighborhood
Community building gets sweeter with the power of online networking
Katie Laird | Schipul - The Web Marketing Company | www.schipul.com
Tuesday, October 27, 2009
2. What we’ll talk about...
• Storytelling tools on the Web
• The art of listening
• Tapping into Human Motivation
http://www.flickr.com/photos/23373808@N07/3988177683/
Tying Community building and Web tools together
Find this presentation: www.slideshare.net/happykatie
Tuesday, October 27, 2009
10. Mac the baby elephant (2006 - 2008)
•Mac naming contest (7500 entries)
•Mac’s birthday card contests
•Elephant adoption packets
(thousands sold and increased
awareness)
Celebrating the life of Mac, the baby elephant
www.houstonzooblog.com
Tuesday, October 27, 2009
11. Embeddable pics and videos
Elephant
endotheliotropic
http://www.youtube.com/user/houstonzoo
herpesvirus (EEHV)
Research Fund Drive
1000’s of personal Stories
Helping a Community heal after a tragic loss
www.houstonzoo.com/mac
http://www.houstonzoo.org/herpesvirusresearch/
Tuesday, October 27, 2009
12. U.S. Humane Society - CEO Storytelling
http://hsus.typepad.com/wayne/
Tuesday, October 27, 2009
20. Strong fan following
Visual announcements
Fan photos
Pages are powerful on Facebook!
www.facebook.com/pages/Houston-Zoo-Inc/15008187525#
Tuesday, October 27, 2009
21. 2. Listening and Engaging: Facebook Magic!
Page Power in Facebook
Tuesday, October 27, 2009
22. fl
521 photos
53 ‘yes’
194 ‘maybe’
888 members
Tuesday, October 27, 2009
23. Facebook Causes - Social Fundraising
http://apps.facebook.com/causes/beneficiaries/11
Track your top
recruiters
Feature on your
Profile page
Chipin on
Facebook!
Tuesday, October 27, 2009
26. Micro-Blogging with Twitter (www.twitter.com)
http://www.youtube.com/watch?v=ddO9idmax0o
Tuesday, October 27, 2009
27. Twitter includes others in ongoing dialogue
Houston Children’s Museum on Twitter: www.twitter.com/cmhouston
Tuesday, October 27, 2009
28. Use as a platform to help others!
HPL on Twitter: www.twitter.com/HoustonLibrary
Tuesday, October 27, 2009
29. How can you play
with your audience?
www.threadbanger.com/post/12723
www.twitter.com/houstonzoo
www.squarespace.com/iphone
/www.flickr.com/photos/cybertoad/3211981392/
Tuesday, October 27, 2009
30. www.crowdeye.com
http://search.twitter.com
www.tweetbeep.com
Use free tools to track the Twitter buzz...
Tuesday, October 27, 2009
31. Musicians and artists promote on MySpace
Main: www.myspace.com
Houston musician Andrew Karnavas: www.myspace.com/andrewkarnavas
Tuesday, October 27, 2009
33. NPO communicator opportunities on LinkedIn
Start a group to connect
your Community
Ask and answer questions
Create
a poll
Tuesday, October 27, 2009
37. Buy a Flip camera (seriously)
http://www.theflip.com/
Tuesday, October 27, 2009
38. NPOs share their challenges and triumphs through photos
http://flickr.com/photos/camera_rwanda
NPOs can qualify for free account: www.flickr.com/good
Tuesday, October 27, 2009
39. Tap into the Collective creativity!
http://www.flickr.com/houstonzoo/
http://www.flickr.com/photos/sulla55/3402883279/
http://www.flickr.com/groups/houstonzoo/
http://www.flickr.com/groups/houstonzoophotooftheweek/
Tuesday, October 27, 2009
42. IceRocket: www.icerocket.com
Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com
Tuesday, October 27, 2009
43. Listening and Engaging: Tracking Tools
Due diligence on your Story
www,technorati.com/watchlist
Powerful Social Media search engine
watches for your terms and updates you
www.google.com/alerts
Email updates for your company
name and keywords
http://alerts.yahoo.com
Yahoo! alerts you of any
occurrences of defined terms and
names
Tuesday, October 27, 2009
44. Listening and Engaging: Tracking Tools
What is an Alert? (www.google.com/alerts)
Tuesday, October 27, 2009
47. Let’s digest ALLL this brain candy!
• Find the tools that work for you
• Master the art of listening
• Discover your audience’s
motivation
www.flickr.com/photos/49503124519@N01/2191110642/
Tying Community building and Web tools together
Find this presentation: www.slideshare.net/happykatie
Tuesday, October 27, 2009
48. Thanks for participating today!
Katie Laird
Schipul - The Web Marketing Company
www.schipul.com
(281) 497.6567, ext 519
Personal brand: www.schipul.com/happykatie
Blog: www.happykatie.com
Twitter: www.twitter.com/happykatie
Flickr: www.flickr.com/happykatie
Tuesday, October 27, 2009