Discerning your Social Media campaigns' ROI can be a nightmare - here are some ways that Blinds.com is re-shaping our thinking on what it means to be successful in the social space.
Culture development, community outreach, soft sales lead generation, industry leadership positioning, product development testing - YOU define what makes social work for you. Would love to chat -drop me a note!
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
The search for the holy Social Media grail
1. The Search for the
Holy Social Media Grail
Metrics, Content and Success for the Social Marketer
Katie Laird
@Blindsdotcom // @happykatie
2.
3. Let’s talk about…
• Defining your success
Culture, mantras, paradigm shifts
• Meaningful metrics
The numbers we care about
• Data for good
Content + customer wisdom
Katie Laird
@Blindsdotcom // @happykatie
5. Is it in your blood?
• What is your culture +
voice IRL + on the Web?
• Employee brands matter
• Social Media is online PR
Katie Laird
@Blindsdotcom // @happykatie
6. What’s your Social mission?
We are the friendly design experts that
advocate for customers and create
helpful + beautiful content to inspire.
What are you doing this for?
Be useful. Learn. Inspire. Be kind.
Service + Sales Research Positioning Awesomeness
Katie Laird
@Blindsdotcom // @happykatie
7. Start with the end
1.Lower repeat customer service calls
2.Connect with ____ audience
3.Test product / feature launch
4.Earn blogger linkbacks
5.Safety awareness
Connect the dots………..
Social >> Radio >> Direct Mail >> Email Marketing >> Website >> PPC
Katie Laird
@Blindsdotcom // @happykatie
8. Altimeter ‘Social Media ROI Cookbook’
www.slideshare.net/Altimeter/the-social-media-roi-cookbook
9. Altimeter ‘Social Media ROI Cookbook’
www.slideshare.net/Altimeter/the-social-media-roi-cookbook
20. Be geeky + be great
Katie Laird // PR Manager
katiel@Blinds.com
@Blindsdotcom +@happykatie
Notes de l'éditeur
Align business goals with strategy
Lower customer service calls about _____Expose disability / elderly community to new accessible productMove customers to action on cleaning homesSafety awareness
Facebook Likes are no longer our victory – now we use them as indicators that we’re getting where we want to go as a company in social.Our main objective is NOT revenue.It’s customer experience and insight we apply in other channels -- we help people learn about and feel comfortable ordering blinds on the Internet – we have to be relevant, interesting, funny, shareable and helpful to garner more attention and shares.We view our social strategy in a more big picture kind of way. Social Media is a worthwhile activity because it helps our company realize it’s mission.YOU BECOME WHAT YOU MEASURE – focusing on soft metrics can lead to $$$, but that’s not always the best thing to focus on solely.
It is possible to see last click or assisted conversions – just know what you’re measuring for and have a solid grasp on realistic expectations.
Test different contests, giveaways and blog partners to see what combination of cta’s and