LinkedIn is a terrific place to grow your connections and nurture your relationships - but are you using it to its full potential?
This training deck will help you optimize your profile and dive into some of the great content features LinkedIn has to offer.
Like what you see? Let's connect:
www.linkedin.com/in/katielaird
Read more of my presentation notes here:
http://blog.schipul.com/using-linkedin-like-a-pro-for-your-business-development/
I love helping people, businesses and nonprofits grow their online presence. Need a helping hand with web design, strategy and social media marketing? I'm here for you!
www.schipul.com
7. WHAT’S THE POINT?
• Increase visibility - be ‘the guy’ that shows up in every search
• Be findable - high school pals are CEOs too
• Due diligence - how can you really be of service to a prospect?
• Beef up on sales call chit chat - what’s the buzz? Sound smart!
• Passive communication - Low pressure ‘keep in touch’ tool
17. *YAWN*
• Extensive experience • Proven track record
• Innovative • Team player
• Motivated • Fast-paced
• Results-oriented • Problem solver
• Dynamic • Entrepreneurial
AVOID!!!!!
http://www.keywordresearchinfo.org/tag/linkedin
18. VANITY SEARCH FOR HELP
• Identify your desired keyword findability
• Who ranks higher than you - why?
• Tweak your summary, job description and updates
• Get recommendations and stay active to outrank,
all things being equal
19. WHAT DOES YOUR
BUSINESS OPTIMIZE FOR?
• Suck up to your SEM director or marketing peep
• Website optimization keywords
• Sales / marketing promotions
• PPC ad campaigns
42. SOCIAL MEDIA IS YOUR
BEST FRIEND
• CONTENT IS KING!!
• Write relevant blog posts and optimize your Wordpress profile
• Cross post blog content, articles, white papers and webinars
• The more your name / LinkedIn URL appears, the more traffic you get
• Provide feedback for more robust landing page and campaign results
43. ART OF ANSWERS
What are some ways you measure the success of your SM campaigns?
Sales-y
:(
Helpful
:)
45. GET CREATIVE FOR TRAFFIC
• QR Codes
• Links on your business cards, email footers
• 24 hour networking event to LinkedIn connection
• CREATE CONTENT FOR TRAFFIC!!!!
http://qrcode.kaywa.com/